Adverse drug reactions (AEs) are a major cause of death in the US, being the fourth leading cause and killing over 100,000 people annually. Social media has become a significant platform for people to share health information, with over 3.5 billion people using social media globally and most sharing details of their healthcare experiences online. This presents an opportunity to monitor social media for discussions of adverse drug events, combining social listening data with traditional sources like clinical trials and adverse event reporting to gain a more comprehensive view of potential safety issues.

1. #PRAView
M a r c h 2 0 2 0
P R A S o c i a l I n t e l l i g e n c e
M i c h a e l D u r w i n
Commercialized DrugSafety Surveillance

2. PRA Social Intelligence
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Michael Durwin
Director ofSocial Intelligence @ PRA

3. #PRAView
PRA Social Intelligence
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Michael Durwin
Director ofSocial Intelligence @ PRA

4. AEs are responsible for 100,000 deaths in the
US
Bonn, D. Adverse drug reactions remain a major cause of death. Lancet 351, 1183 (1998).
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5. AEs are the 4th leading cause of death (after heart disease,
cancerand stroke, but well ahead of diabetes, pulmonarydiseases and AIDS)
Bonn, D. Adverse drug reactions remain a major cause of death. Lancet 351, 1183 (1998).
PRA Social Intelligence
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6. Social Media?
PRA Social Intelligence
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7. 79% of US,45% of world population on social
media.
SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018
SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012
PRA Social Intelligence
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8. 3.5 billion humans use social media
SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018
SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012
PRA Social Intelligence
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9. 87% of people share health information
via Facebook
SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018
SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012
PRA Social Intelligence
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10. 91% said online communities played a role in
their healthcare decisions
SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018
SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012
PRA Social Intelligence
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11. 70% of caregivers seek information and support
on social networks
SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018
SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012
PRA Social Intelligence
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12. Patient social communities have 24x activity
than health industry websites
SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018
SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012
PRA Social Intelligence
PRAView

13. SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018
SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012
Likelihood of
sharing healthcare
experiences via
social media:
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14. Social Media is where
Real People are talking in Real-Time
about their Drug Treatments
and the Adverse Events that may accompany them
PRA Social Intelligence
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15. PRA Social Intelligence
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{

16. PRA Social Intelligence
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17. TEs
+
Partners
+
FAERS
PRA Social Intelligence
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18. Social Listening
=
Patient Language
TEs
+
Partners
+
FAERS
PRA Social Intelligence
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19. Social Listening
+
Patient Language
Social Intelligence
+
Brand
Social Channels
TEs
+
Partners
+
FAERS
PRA Social Intelligence
PRAView

20. PRA Social Intelligence
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}

21. PRA Social Intelligence
PRAView

22. PRA Social Intelligence
PRAView

23. PRA Social Intelligence
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24. PRA Social Intelligence
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25. PRA Social Intelligence
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26. PRA Social Intelligence
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27. PRA Social Intelligence
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Real-Time
PRA Social Intelligence
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Legacy
Global
InstantAlerts
Multilingual
Contextual
Flexible

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QUESTIONS?
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30. Michael Durwin
Marketing Director, Social Media & Communities
DurwinMichael@prahs.com
+1 617-476-8817
+1 617-840-2618
31 St. James Avenue, Suite 1005
Boston, Massachusetts 02116 • USA
www.Prahs.com
CONTACT
PRA Social Intelligence
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