Personal Information
Organization / Workplace
Greater Grand Rapids, Michigan Area United States
Occupation
National Marketing Director & Strategist / Brand Experience Storyteller / CX Creator / AMA-WM Podcast Co-Host / Speaker
Industry
Advertising / Marketing / PR
About
Driven by experiences and the stories they create, my passion is to help companies uncover their “why” and express their core values in a creative way. Helping shape the strategy and vision, I add value to each organization by focusing on alignment of immediate and long-range business objectives, while creating customer-driven programs that result in strong brand recognition, engagement, and revenue growth. My marketing philosophy is fueled by innovation, story, and customer centricity. People connect with stories, and when companies tell their story fearlessly, they forge an emotional connection and empower customers to transform the brand experience into one that ultimately fuels growth.
Presentations
(5)Likes
(10)2017 B2B Content Marketing Benchmarks, Budgets, and Trends
MarketingProfs
•
7 years ago
2016 Content Marketing Playbook
Content Marketing Institute
•
7 years ago
Making Content Marketing the Star of Your Marketing - A Content Marketing World eBook
Content Marketing Institute
•
8 years ago
Reputation Management and Social Media
Paul Marsden
•
10 years ago
180+ Power Words To Use For Writing Emotional Headlines
CoSchedule
•
9 years ago
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
•
12 years ago
Customer Experience Strategy
LCA-LoriCarr
•
11 years ago
The Social Professional
Grand Valley State University
•
8 years ago
29 Content Marketing Secrets e-book
TopRank Marketing Agency
•
11 years ago
11 Trends That Are Changing the Marketing World
Inside Social
•
8 years ago
Personal Information
Organization / Workplace
Greater Grand Rapids, Michigan Area United States
Occupation
National Marketing Director & Strategist / Brand Experience Storyteller / CX Creator / AMA-WM Podcast Co-Host / Speaker
Industry
Advertising / Marketing / PR
About
Driven by experiences and the stories they create, my passion is to help companies uncover their “why” and express their core values in a creative way. Helping shape the strategy and vision, I add value to each organization by focusing on alignment of immediate and long-range business objectives, while creating customer-driven programs that result in strong brand recognition, engagement, and revenue growth. My marketing philosophy is fueled by innovation, story, and customer centricity. People connect with stories, and when companies tell their story fearlessly, they forge an emotional connection and empower customers to transform the brand experience into one that ultimately fuels growth.