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Evaluating Impact: Lessons Learned 
from MEASURE Evaluation 
Jason B Smith, PhD, MPH 
Director for Health Systems Strengthening
Presentation Overview 
• What is Evaluation? 
• What is MEASURE Evaluation? 
• Lessons learned from Phase 3 
• Special topics: 
– Strategic Information for South Africa (MEval-SIFSA) 
– GEMNET-Health and University of Pretoria 
– Evaluation Resources 
• Questions, Comments and Dialogue
What is Evaluation anyway? 
• evaluation [e-val″u-a´shun] 
– a critical appraisal or assessment; 
– a judgment of the value, worth, character, or effectiveness of 
something; 
– measurement of progress. 
From : The Free Dictionary (online)
Evaluation: USAID Policy 
• “Evaluation is the systematic collection and analysis of 
information about the characteristics and outcomes of 
programs and projects as a basis for judgments, to 
improve effectiveness, and/or inform decisions about 
current and future programming” 
USAID Evaluation Policy, January 2011 
“The two purposes of evaluation are to provide information 
for decision-making and contextual learning, and to 
demonstrate accountability for resources” 
Evaluation of USAID, November 2013
Why Evaluate Programs? 
• Determine if an intervention was delivered as per plan 
• Discover if the intervention had the desired effect(s), and 
• Explore whether there are ways that the intervention 
could be delivered faster or better or at lower cost
Basic Components 
The basic components of evaluation are: 
• identifying the parameters 
• developing criteria 
• data gathering 
• measuring the data against the criteria, and 
• employing the results 
From : The Free Dictionary (online)
Types of Evaluation Research 
• Impact 
• Outcome 
• Public Health 
• Methodological Studies 
• Population-based Surveys and Surveillance
What is Measure Evaluation? 
• MEASURE Evaluation is the USAID Global Health 
Bureau’s primary vehicle for supporting improvements in 
monitoring and evaluation in population, health and 
nutrition worldwide.
MEASURE Evaluation Timeline 
• 1991-1997 - The Evaluation Project 
• 1997-2003 - MEASURE Evaluation Phase 1 
• 2003-2008 - MEASURE Evaluation Phase 2 
• 2008-2014 - MEASURE Evaluation Phase 3 
• 2014-2019 - MEASURE Evaluation Phase 4
The MEASURE Evaluation Team
MEASURE Evaluation Phase III 
Evaluation Activities 
North Atlantic Ocean 
Arctic Ocean 
Indian Ocean 
Arctic Ocean 
North Pacific Ocean 
Nepal 
Nigeria 
Senegal 
Ghana 
Ethiopia 
Uganda 
Rwanda 
South Africa 
Madagascar 
Mali 
Tanzania 
Benin 
Mozambique 
Kenya 
India Bangladesh 
Malawi 
Angola Zambia 
Guatemala 
Mexico 
Haiti 
Ukraine
MEASURE Evaluation 
Guiding Principles for Evaluations 
• Planning in parallel with program implementation. 
• Work with country programs as well as global partners 
• Partnership with local institutions to build their capacity 
• Where appropriate, cost components are included 
• Dissemination and use of study results incorporated from 
the outset.
MEASURE Evaluation 
Criteria for prioritizing evaluation activities (1) 
• Comparative advantage 
• Theory driven 
• Clearly adds to evidence base 
• Produces actionable finding 
• Reasonable relative cost 
• Balance of cost with ability to achieve objectives
MEASURE Evaluation 
Criteria for prioritizing evaluation activities (2) 
• Incorporates capacity building, data use, and knowledge 
management principles 
• Follows protection of human subjects principles 
• Generalizability of results 
• Other pragmatic elements
Lessons Learned: Ongoing Challenges 
• Centralized evaluation agendas hard to implement 
• Evaluations are slow – lose momentum and visibility 
• Need to improve publication, communication and data 
use 
• Designs are compromised by field realities – “real 
world” evaluation 
• “Evaluation” means different things to different people
Lessons Learned: Implementing Evaluation 
• Begin with the end in mind (but easier said than done) 
• Timing is everything 
• Size matters 
• Pressure for rapid results to inform programs now 
• Be prepared to manage expectations 
• The need for ownership 
Archive of Phase 3 End of Project Event Sessions 
www.measureevaluation.org/eop
A Message of Hope
Special Topics 
• Strategic Information for South Africa (MEval – SIfSA) 
• GEMNet-Health and University of Pretoria 
• Evaluation Resources
Current Associate Awards
MEASURE Evaluation in South Africa 
Strategic Information for South Africa (MEval–SIFSA) 
Supports the Department of Health (DoH) at national, 
provincial and district levels to improve strategic 
information for evidence-based management of HIV and 
related health programs. 
MEval-SIFSA seeks to ensure that the health system in 
South Africa produces useful and high quality information 
that contributes to sustainable policy, planning, and 
programmatic decision making.
SIfSA Strategic Approaches 
• System-wide approach 
• Leveraging technology 
• Data use 
• Commitment to sustainability
University of Pretoria 
• MEASURE Evaluation Regional Training 
Partner since 1999 
• Pre-service Education in M&E at MPH level 
• In-Service Workshops 
• Provision of Technical Assistance to others 
• Support for Capacity-Building under 
MEval-SIfSA 
• Founding member of GEMNet-Health
Acknowledgements 
This presentation is not all of my own original thinking. A 
number of my colleagues have contributed to this 
presentation in person, in print or by providing presentation 
materials. These colleagues include Sian Curtis, Jim, 
Thomas, Heidi Reynolds, Tara Nutley, Peter Lance, 
Gustavo Angeles, Derek Kunata and Hemali Kulatilaka. My 
apologies to anyone I may have forgotten.
MEASURE Evaluation is funded by the U.S. Agency for 
International Development (USAID) through cooperative 
agreement GPO-A-00-03-00003-00 and is implemented 
by the Carolina Population Center at the University of 
North Carolina at Chapel Hill, in partnership with Futures 
Group, ICF International, John Snow, Inc., Management 
Sciences for Health, and Tulane University. The opinions 
expressed in this presentation are those of the authors 
and do not necessarily reflect the views of USAID or the 
U.S. government. 
Visit us online at http://www.cpc.unc.edu/measure
Questions, Comments and Dialogue 
Visit our website at: 
www.measureevaluation.org

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Evaluating Impact: Lessons Learned from MEASURE Evaluation

  • 1. Evaluating Impact: Lessons Learned from MEASURE Evaluation Jason B Smith, PhD, MPH Director for Health Systems Strengthening
  • 2. Presentation Overview • What is Evaluation? • What is MEASURE Evaluation? • Lessons learned from Phase 3 • Special topics: – Strategic Information for South Africa (MEval-SIFSA) – GEMNET-Health and University of Pretoria – Evaluation Resources • Questions, Comments and Dialogue
  • 3. What is Evaluation anyway? • evaluation [e-val″u-a´shun] – a critical appraisal or assessment; – a judgment of the value, worth, character, or effectiveness of something; – measurement of progress. From : The Free Dictionary (online)
  • 4. Evaluation: USAID Policy • “Evaluation is the systematic collection and analysis of information about the characteristics and outcomes of programs and projects as a basis for judgments, to improve effectiveness, and/or inform decisions about current and future programming” USAID Evaluation Policy, January 2011 “The two purposes of evaluation are to provide information for decision-making and contextual learning, and to demonstrate accountability for resources” Evaluation of USAID, November 2013
  • 5. Why Evaluate Programs? • Determine if an intervention was delivered as per plan • Discover if the intervention had the desired effect(s), and • Explore whether there are ways that the intervention could be delivered faster or better or at lower cost
  • 6. Basic Components The basic components of evaluation are: • identifying the parameters • developing criteria • data gathering • measuring the data against the criteria, and • employing the results From : The Free Dictionary (online)
  • 7. Types of Evaluation Research • Impact • Outcome • Public Health • Methodological Studies • Population-based Surveys and Surveillance
  • 8. What is Measure Evaluation? • MEASURE Evaluation is the USAID Global Health Bureau’s primary vehicle for supporting improvements in monitoring and evaluation in population, health and nutrition worldwide.
  • 9. MEASURE Evaluation Timeline • 1991-1997 - The Evaluation Project • 1997-2003 - MEASURE Evaluation Phase 1 • 2003-2008 - MEASURE Evaluation Phase 2 • 2008-2014 - MEASURE Evaluation Phase 3 • 2014-2019 - MEASURE Evaluation Phase 4
  • 11.
  • 12. MEASURE Evaluation Phase III Evaluation Activities North Atlantic Ocean Arctic Ocean Indian Ocean Arctic Ocean North Pacific Ocean Nepal Nigeria Senegal Ghana Ethiopia Uganda Rwanda South Africa Madagascar Mali Tanzania Benin Mozambique Kenya India Bangladesh Malawi Angola Zambia Guatemala Mexico Haiti Ukraine
  • 13. MEASURE Evaluation Guiding Principles for Evaluations • Planning in parallel with program implementation. • Work with country programs as well as global partners • Partnership with local institutions to build their capacity • Where appropriate, cost components are included • Dissemination and use of study results incorporated from the outset.
  • 14. MEASURE Evaluation Criteria for prioritizing evaluation activities (1) • Comparative advantage • Theory driven • Clearly adds to evidence base • Produces actionable finding • Reasonable relative cost • Balance of cost with ability to achieve objectives
  • 15. MEASURE Evaluation Criteria for prioritizing evaluation activities (2) • Incorporates capacity building, data use, and knowledge management principles • Follows protection of human subjects principles • Generalizability of results • Other pragmatic elements
  • 16.
  • 17. Lessons Learned: Ongoing Challenges • Centralized evaluation agendas hard to implement • Evaluations are slow – lose momentum and visibility • Need to improve publication, communication and data use • Designs are compromised by field realities – “real world” evaluation • “Evaluation” means different things to different people
  • 18. Lessons Learned: Implementing Evaluation • Begin with the end in mind (but easier said than done) • Timing is everything • Size matters • Pressure for rapid results to inform programs now • Be prepared to manage expectations • The need for ownership Archive of Phase 3 End of Project Event Sessions www.measureevaluation.org/eop
  • 19. A Message of Hope
  • 20. Special Topics • Strategic Information for South Africa (MEval – SIfSA) • GEMNet-Health and University of Pretoria • Evaluation Resources
  • 22. MEASURE Evaluation in South Africa Strategic Information for South Africa (MEval–SIFSA) Supports the Department of Health (DoH) at national, provincial and district levels to improve strategic information for evidence-based management of HIV and related health programs. MEval-SIFSA seeks to ensure that the health system in South Africa produces useful and high quality information that contributes to sustainable policy, planning, and programmatic decision making.
  • 23. SIfSA Strategic Approaches • System-wide approach • Leveraging technology • Data use • Commitment to sustainability
  • 24.
  • 25. University of Pretoria • MEASURE Evaluation Regional Training Partner since 1999 • Pre-service Education in M&E at MPH level • In-Service Workshops • Provision of Technical Assistance to others • Support for Capacity-Building under MEval-SIfSA • Founding member of GEMNet-Health
  • 26.
  • 27. Acknowledgements This presentation is not all of my own original thinking. A number of my colleagues have contributed to this presentation in person, in print or by providing presentation materials. These colleagues include Sian Curtis, Jim, Thomas, Heidi Reynolds, Tara Nutley, Peter Lance, Gustavo Angeles, Derek Kunata and Hemali Kulatilaka. My apologies to anyone I may have forgotten.
  • 28. MEASURE Evaluation is funded by the U.S. Agency for International Development (USAID) through cooperative agreement GPO-A-00-03-00003-00 and is implemented by the Carolina Population Center at the University of North Carolina at Chapel Hill, in partnership with Futures Group, ICF International, John Snow, Inc., Management Sciences for Health, and Tulane University. The opinions expressed in this presentation are those of the authors and do not necessarily reflect the views of USAID or the U.S. government. Visit us online at http://www.cpc.unc.edu/measure
  • 29. Questions, Comments and Dialogue Visit our website at: www.measureevaluation.org