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User Personas—Who Needs HIS Data?

Presented by Amanda Makulec and Michael Mwebaze at the MEASURE Evaluation Geographic Information Systems (GIS) Working Group Meeting.

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User Personas—Who Needs HIS Data?

  1. 1. MEASURE Evaluation Design Thinking & Strengthening health information systems Amanda Makulec, MPH MEASURE Evaluation John Snow Inc. June 2, 2015 GIS Working Group Meeting
  2. 2. 2 Millions of people are touched by a health system every day.
  3. 3. 3 And those people have a diverse range of needs & experiences
  4. 4. 4 Design gives you a way of understanding and responding to those needs in a structured way.
  5. 5. 5 User Centered Human-centered Empathetic Person-centered Comparative Participatory Contextual Thinking DESIGN
  6. 6. Design thinking is a way of looking at the world. Human centered design is a method – processes, techniques, rules of thumb – that you use to “do” design thinking Definitions from ThinkPlace Foundation
  7. 7. You can apply design at the system level… Credit: ThinkPlace Foundation
  8. 8. the program/service level… Credit: ThinkPlace Foundation
  9. 9. And the product level… Credit: ThinkPlace Foundation
  10. 10. 10 Design looks at complex things from the perspective of the people who will use or be affected by them. Credit ThinkPlace Foundation
  11. 11. 11
  12. 12. 12The process
  13. 13. 13 In order to design for people, you must gain empathy for who they are and what is important to them. Empathize
  14. 14. 14 Craft a meaningful and actionable problem statement, a point of view, and a challenge framed by user needs. Define
  15. 15. 15 Combine understanding of the problem space and the people you are designing for with your imagination to generate solution concepts. Ideate
  16. 16. 16 Refine ideas and create something a user can interact with – be it a wall of post-it notes, a gadget, a role- playing activity, or even a storyboard. Prototype
  17. 17. 17 Solicit feedback about prototypes you have created from your users and increase your understanding of their needs. Test
  18. 18. Design is more than a sequence of tools and methods: it’s a framework for thinking about a creative solution with empathy for the end user.
  19. 19. 19 Who are your users?
  20. 20. PROCESS MAPPING IN BETTER IMMUNIZATION DATA INITIATIVE USER PERSONAS
  21. 21. 21 What does their experience look like?
  22. 22. PROCESS MAPPING IN BETTER IMMUNIZATION DATA INITIATIVE JOURNEY MAPPING
  23. 23. 23

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