Presentation ED-Media 2015 conference, Montreal, Canada

1. Dept. Social Learning
TU Graz June - 2013
Why Facebook
Swallowed WhatsApp!
Martin Ebner
Walther Nagler
Martin Schön

2. Dept. Social Learning
TU Graz June - 2013
General Research Questions:
Which trends can be seen towards:
• Technical equipment
• Internet access at study home
• Communication behavior
• Useage of e-learning platforms (secondary school level)
• Web2.0 competence
http://www.flickr.com/photos/sovietuk/141381675

3. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Study over 8 years (n=5962):
Term 2007/2008 n=578
Term 2008/2009 n=821
Term 2009/2010 n=757
Term 2010/2011 n=702
Term 2011/2012 n=632
Term 2012/2013 n=715
Term 2013/2014 n=789
Term 2014/2015 n=968

4. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675

5. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675

6. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675

7. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675

8. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675

9. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675

10. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675

11. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Comparison
of
general
and
learn
use
for
categories
“o4en
and
daily”
as
well
as
for
2013;
*:
Applica@ons
that
are
new
in
2014

12. Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Comparison
of
“o4en
and
daily
learn”
use
of
Web2.0
and
Internet
offers
for
the
years
2011
to
2014;
*:
Applica@ons
that
are
new
in
2014

13. Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Special Focus On:
Facebook & WhatsApp

14. Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
• Why did Facebook swallow WhatsApp?
• Are these two services competing?
• Are they influencing each other?
• What can be said about students behavior
towards Facebook and WhatsApp?

15. Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Cluster
analysis
about
the
learning
usage
resul@ng
in
five
clusters
of
different
usage

16. Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Facebook vs. WhatsApp ?
• No competition but users using both
• Highest correlations among the total data
of the query
• Their services complement each other
• 70% of all students use WhatsApp more
intense for learning than Facebook

17. Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Discussion and Conclusion
• Increase of mobile devices unbroken
• although traditional analogue materials
are preffered for learning
• Communication is essential for learning
• Online Course not yet popular
• Facebook and WhatsApp are
complementing and pushing each other

18. Dept. Social Learning
TU Graz June - 2013
IT Services
Graz University of Technology
Martin Ebner
martin.ebner@tugraz.at
http://elearningblog.tugraz.at
http://elearning.tugraz.at
Unit Social Learning