This document discusses marketing strategies for e-learning, including traditional advertisement methods like postcards and posters as well as digital methods. It emphasizes that educational marketing is necessary to gain attention and distribute content through different channels. Social media strategies for universities are also examined, noting that posts should be emotional, visual, community-focused, and highlight the university experience. Engaging unusual times of posting and personalized content can also foster connections.
4. Postcards, stickers
Ein Projekt von
Kristin-
Narr.de
in Kooperation mit
unterstützt von
Das Handbuch ist seit März 2016 online (u.a. via htp://bit.do/handbuch)
und auch gedruckt im Buchhandel erhältlich (ISBN 9 7837 3923 6582)
htp://bit.do/handbuch
6. posters
Das Handbuch ist seit März 2016 kostenlos
online zugänglich (u.a. via htp://bit.do/handbuch)
und auch gedruckt im Buchhandel erhältlich
(ISBN 9 7837 3923 6582)
JUST MAKE IT!
Ein Projekt von
Kristin-
Narr.de
In Kooperation mit unterstützt von
http://bit.do/handbuch
18. Social Media an Hochschulen
Jennifer-Carmen Frey
https://itug.eu
19. • + unusual posting time
(weekend, at night, etc.)
• + visual content
• + periodic content
• + seasonal content
(start of studies, holiday greetings, …)
• + personalized content (to foster interpersonal level)
• + Identification with the institution
Facebook positive parameters
Jennifer Frey (2013) Social Media an Hochschulen
20. • - uncommented pictures
• - just text
• - research news announcements (copy/paste)
Facebook negative / neutral parameters
Jennifer Frey (2013) Social Media an Hochschulen
• +/- posting frequency
• +/- length of text
• +/- videos
• +/- target group
21. Interest in informative content and research
news or about events is marginal, it’s more for
traditional media.
Good posts are emotional, visual and
community fostering as well as those with high
recognition.
Jennifer Frey (2013) Social Media an Hochschulen
Facebook
22. • highlight university as one common place
• posts offering to stay in contact with the university
• reminders, locations on campus, mutual operations
• congratulations, anniversaries, seasonal news
• up-to-date news
• no typical time, high frequency is not necessary
Facebook recommended actions I
Jennifer Frey (2013) Social Media an Hochschulen
23. • honor great achievements (congratulations, gratitudes, …)
• allow criticism
• text length is not important
Facebook
Jennifer Frey (2013) Social Media an Hochschulen
recommended actions II
25. Graz University of Technology
EDUCATIONAL TECHNOLOGY
Graz University of Technology
Martin Ebner
http://elearning.tugraz.at
martin.ebner@tugraz.at
http://elearningblog.tugraz.at
mebner
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