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Marketing and Disseminations strategies in the area of e-Learning

EDUCATE conference, Klagenfurt 2016

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Marketing and Disseminations strategies in the area of e-Learning

  1. 1. Marketing- and dissemination strategies in the area of e-learning Martin Ebner This work is licensed under a 
 Creative Commons Attribution 
 4.0 International License.
  2. 2. Marketing Educational Marketing (dissemination) is an absolut necessity to gather attention and to distribute through different channels.
  3. 3. Traditional Advertisement
  4. 4. Postcards, stickers Ein Projekt von Kristin- Narr.de in Kooperation mit unterstützt von Das Handbuch ist seit März 2016 online (u.a. via htp://bit.do/handbuch) und auch gedruckt im Buchhandel erhältlich (ISBN 9 7837 3923 6582) htp://bit.do/handbuch
  5. 5. beer mat, pins, lanyards …
  6. 6. posters Das Handbuch ist seit März 2016 kostenlos online zugänglich (u.a. via htp://bit.do/handbuch) und auch gedruckt im Buchhandel erhältlich (ISBN 9 7837 3923 6582) JUST MAKE IT! Ein Projekt von Kristin- Narr.de In Kooperation mit unterstützt von http://bit.do/handbuch
  7. 7. epubli
 http://epubli.de BOD
 http://www.bod.de Self Publishing
  8. 8. Wer ist L3T? Communities http://l3t.eu/visualization/autoren.php
  9. 9. Wer liest L3T? Communities http://l3t.eu/visualization/unis.php
  10. 10. Communities https://www.google.com/maps/d/u/0/viewer?mid=z3XHali3mYKk.kTnCBuuXaIk4 EMOOCs conference participants
  11. 11. h+p://l3t.eu/ontour viral marketing
  12. 12. youtu.be/FWRRySx0HmU Viral marketing
  13. 13. YouTube https://www.youtube.com/channel/UC4XmEpSP44Gi3kcfOt5GNVQ
  14. 14. Social Media https://www.facebook.com/imoox.st/
  15. 15. https://www.facebook.com/emoocssummitSocial Media
  16. 16. https://twitter.com/emoocssummit Social Media
  17. 17. Social Media an Hochschulen Jennifer-Carmen Frey https://itug.eu
  18. 18. • + unusual posting time
 (weekend, at night, etc.)
 • + visual content
 • + periodic content
 • + seasonal content
 (start of studies, holiday greetings, …)
 • + personalized content (to foster interpersonal level)
 • + Identification with the institution Facebook positive parameters Jennifer Frey (2013) Social Media an Hochschulen
  19. 19. • - uncommented pictures
 • - just text
 • - research news announcements (copy/paste) Facebook negative / neutral parameters Jennifer Frey (2013) Social Media an Hochschulen • +/- posting frequency
 • +/- length of text
 • +/- videos
 • +/- target group
  20. 20. Interest in informative content and research news or about events is marginal, it’s more for traditional media. 
 Good posts are emotional, visual and community fostering as well as those with high recognition. Jennifer Frey (2013) Social Media an Hochschulen Facebook
  21. 21. • highlight university as one common place
 • posts offering to stay in contact with the university
 • reminders, locations on campus, mutual operations
 • congratulations, anniversaries, seasonal news
 • up-to-date news
 • no typical time, high frequency is not necessary Facebook recommended actions I Jennifer Frey (2013) Social Media an Hochschulen
  22. 22. • honor great achievements (congratulations, gratitudes, …)
 • allow criticism
 • text length is not important Facebook Jennifer Frey (2013) Social Media an Hochschulen recommended actions II
  23. 23. Make great projects and spread the world.
  24. 24. Graz University of Technology EDUCATIONAL TECHNOLOGY Graz University of Technology Martin Ebner http://elearning.tugraz.at martin.ebner@tugraz.at http://elearningblog.tugraz.at mebner Slides available at:

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