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Dennis Yu - Competitive Analysis on Facebook

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Putting It Together With Analytics Dennis Yu CEO Blitzlocal dennis@blitzlocal.com
Average Facebook User Has 229Facebook friends People from high school Extended family Coworkers College friends Immediate family People from voluntary groups Neighbors 22% 12% 10% 9% 8% 7% 2% Source : Pew Research Center’s Internet & American Life Project
Who Is Your Audience? Offline Online Facebook
See How Things Relate
See Where Your Fans Overlap Fans of Both 113,400
Average Facebook Fans Of Fortune 1000 Companies 128 Fortune 1000 Companies Do Not Have A Page!
CTR And CPC By Industry
See How The Competition Compares 22,000,000 fans 19,000,000 fans 16,000,000 fans 14,000,000 fans 4,000,000 fans 4,000,000 fans 900,000 fans 500,000 fans 400,000 fans 65,000 fans 32,000 fans 33,000 fans 800 fans 1,100 fans 200 fans Consumer Brands Retail Brands E-Commerce Brands Niche Brands Local Brands *Fan Counts Taken 1.25.11
See Your Stats In Real Time
See Who Is Saying What, Where
Summary Using Analyitcsyou can: See how different tactics affect the big picture See where you stand next to competitors See how you’re doing in real time See what your fans are talking about With all these resources and more provided you can get the edge over the competition.
Thank You! Dennis YU CEO Blitzlocal dennis@blitzlocal.com Twitter.com/dennisyu Blog: dennis-yu.com

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Dennis Yu - Competitive Analysis on Facebook

  • 1. Putting It Together With Analytics Dennis Yu CEO Blitzlocal dennis@blitzlocal.com
  • 2. Average Facebook User Has 229Facebook friends People from high school Extended family Coworkers College friends Immediate family People from voluntary groups Neighbors 22% 12% 10% 9% 8% 7% 2% Source : Pew Research Center’s Internet & American Life Project
  • 3. Who Is Your Audience? Offline Online Facebook
  • 4. See How Things Relate
  • 5. See Where Your Fans Overlap Fans of Both 113,400
  • 6. Average Facebook Fans Of Fortune 1000 Companies 128 Fortune 1000 Companies Do Not Have A Page!
  • 7. CTR And CPC By Industry
  • 8. See How The Competition Compares 22,000,000 fans 19,000,000 fans 16,000,000 fans 14,000,000 fans 4,000,000 fans 4,000,000 fans 900,000 fans 500,000 fans 400,000 fans 65,000 fans 32,000 fans 33,000 fans 800 fans 1,100 fans 200 fans Consumer Brands Retail Brands E-Commerce Brands Niche Brands Local Brands *Fan Counts Taken 1.25.11
  • 9. See Your Stats In Real Time
  • 10. See Who Is Saying What, Where
  • 11. Summary Using Analyitcsyou can: See how different tactics affect the big picture See where you stand next to competitors See how you’re doing in real time See what your fans are talking about With all these resources and more provided you can get the edge over the competition.
  • 12. Thank You! Dennis YU CEO Blitzlocal dennis@blitzlocal.com Twitter.com/dennisyu Blog: dennis-yu.com

Editor's Notes

  1. Every brand is going to have different proportions between offline consumers, consumers online and consumers on Facebook. We are able to estimate the size of these populations by comparing against direct competitors, related competitors and related brands.We have several techniques to estimate potential size: one based competitor traffic figures and one based on overall web traffic. As for current size, there is the size of the main hub, plus the overall portfolio that includes the pages.
  2. Overlap calculated proportionately from FB ad tool