The CMO Survey - Highlights and Insights Report - Spring 2024
Redbull anecdotal example
1. INTEGRATE OWNED, EARNED & PAID
FROM THIS TO THIS
organic | paid organic
OWNED
FACEBOOK FACEBOOK
SPACES
SMART CONTENT MARKETERS AND RETAILERS ARE viral | paid
MAKING USE OF FACEBOOK’S “OPEN GRAPH” PLATFORM
TO CREATE VIRTUOUS CIRCLES, CAPTURE DATA AND
INCREASE SHARING.