1. REPORT
May 2010
Apple App Store, BlackBerry App World, Google Android Market,
Nokia Ovi Store, Palm App Catalog and Windows Marketplace
New and noteworthy
This report covers the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and
Windows Marketplace for Mobile for April 2010, with additional focus on iPhone applications in the Apple App Store during the period
November 2009 - April 2010. The major findings are:
» In the Apple App Store, paid applications in the Top Overall, Games, Business and Entertainment categories stay in these categories
for 27, 39, 59 and 38 days on average, respectively. Free applications stay in the Top 100 for a significantly shorter time in the
Top Overall, Games and Business categories, with 19, 21 and 39 days on average, respectively. In contrast to these categories,
free applications in the Entertainment category stay in the Top 100 for a slightly longer period of time than paid applications; 43
days compared to 38 days.
» In the Apple App Store, the majority of paid applications that have been in the Top 100 Overall during the entire period of November
2009 - April 2010 fall into the Games and Entertainment categories. The paid applications that have been in the Top 5 for the
longest period of time are Doodle Jump (140 days), RedLaser (73 days) and Skee-Ball (68 days). The paid application that has
been number one for the longest period of time is Skee-Ball (24 days). The free applications that have been in the Top 5 for the
longest period of time are Facebook (12 days) and Paper Toss (7 days).
» The majority of the 10 highest ranked paid applications were published in the following categories in April 2010: Productivity (Apple
App Store for iPad), Games (Apple App Store for iPhone), Themes (BlackBerry App World), News & Weather (Google Android
Market), Games (Nokia Ovi Store), Productivity & Utilities (Palm App Catalog) and in Games (Windows Marketplace for Mobile).
» The majority of the 10 highest ranked free applications were published in the following categories in April 2010: Games and
Entertainment (Apple App Store for iPad), Games (Apple App Store for iPhone), Music & Audio/IM & Social Networking/Themes
(BlackBerry App World), Tools and Social (Google Android Market), Games and Entertainment (Nokia Ovi Store), Games (Palm
App Catalog) and Social Networks/News & Weather (Windows Marketplace for Mobile).
» In April 2010, the highest ranked paid iPad application in the Apple App Store was Pages, followed by GoodReader for iPad, and
Pinball HD. The highest ranked free iPad application in the Apple App Store was iBooks, followed by The Solitaire and Break HD
Free.
About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled
with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application
ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free
analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s
code.
Distimo ©2010, some rights reserved

2. Distimo Report May 2010
United States REPORT
To analyze the popularity of the most popular applications over time, the average number of days that an application has been ranked in the Top 100 for the Top Overall, Games,
Business and Entertainment categories is displayed above, with the provision that the application has been in the Top 100 for that category during the period November 2009 - April
2010 for at least one day.
Paid applications in the Top Overall, Games, Business and Entertainment categories stay in these categories for 27, 39, 59 and 38 days on average, respectively. One might expect
that free applications stay in the Top 100 for a longer period of time due to there being approximately three times less free than paid applications in the Apple App Store, which might
result in less competition among free applications. This is true for applications in the Entertainment category: paid applications stay in this category for 38 days on average, while free
applications stay in this category for 43 days on average. It is different for the Top Overall, Games and Entertainment categories however, where paid applications actually stay in the
Top 100 for a shorter period of time. The difference between the Games and Entertainment categories is also especially interesting: while the percentage of free applications is around
30% for both categories, free applications stay in the Entertainment Top 100 for a longer time than paid applications, while that is not the case for Games.
Please note that results may be influenced by different application counts in each category (April 2010): Games (35k, 32% free), Business (4.9k, 58% free), Entertainment (23k, 30%
free).
The paid applications that have been in the Top 100 Overall during the entire November The free applications that have been in the Top 100 Overall for the entire November
2009 - April 2010 period are displayed above, in order to more closely analyze them 2009 - April 2010 period are displayed above. While most paid applications are Games
over time. Most of these applications are Games and Entertainment applications, such and Entertainment applications, there is only one application from the Games category
as Doodle Jump, Skee-Ball and Bejeweled 2. Doodle Jump has been in the Top 5 for among the 11 free titles. Instead, there are more Social and Music applications, such
140 days, of which it was #1 for 19 days. RedLaser and Skee-Ball have been among as Facebook, Pandora Radio and Skype. The applications that have been in the Top
the Top 5 applications for 73 and 68 days respectively, with Skee-Ball being #1 for 24 5 the longest are Facebook (12 days) and Paper Toss (7 days).
days.
Distimo ©2010, some rights reserved

3. Distimo Report May 2010
United States REPORT
Highest ranked paid applications - Apple App Store for iPad (US, April 2010) Highest ranked free applications - Apple App Store for iPad (US, April 2010)
Rank Application Publisher Category Price Rank Application Publisher Category
1 Pages Apple Inc. Productivity $9.99 1 iBooks Apple Inc. Books
2 GoodReader for iPad Good.iWare Ltd. Productivity $0.99 2 The Solitaire UnitConvertr Games
3 Pinball HD OOO Gameprom Games $2.99 3 Break HD Free Jirbo, Inc. Games
4 Penultimate Cocoa Box Design Productivity $2.99 4 ABC Player ABC Digital Entertainment
5 Keynote Apple Inc. Productivity $9.99 5 The Weather Channel The Weather Chan- Weather
6 Magic Piano Smule Music $0.99 Max for iPad nel Interactive
7 Numbers Apple Inc. Productivity $9.99 6 Sundry Notes Pro inZania LLC Productivity, Utilities
8 Weather HD vimov, LLC Weather $0.99 7 Netflix Netflix, Inc. Entertainment
9 Real Racing HD Firemint Games $9.99 8 JamPad QNG Music
10 Air Video - Watch InMethod Utilities $2.99 9 Calculator XL Luke Campbell Utilities
your videos any- 10 USA TODAY for iPad USA TODAY News
where!
Highest ranked paid applications - Apple App Store for iPhone (US, April ‘10) Highest ranked free applications - Apple App Store for iPhone (US, April 2010)
Rank App Publisher Category Price Rank Application Publisher Category
1 Doodle Jump - BE Lima Sky Games $0.99 1 The Impossible Test PixelCUBE Studios Games
WARNED: Insanely
2 Top 100s by Year by Bing nuTsie Music
Addictive!
3 The Simpsons Arcade Electronic Arts Games
2 RedLaser Occipital Utilities $0.99
FREE
3 The Simpsons Arcade Electronic Arts Games $0.99
4 Spill Da' Milk™ Skyworks Games
4 Angry Birds Clickgamer.com Games $0.99
5 Solitaire MobilityWare Games
5 ZombieSmash gamedoctors Games $0.99
6 Opera Mini Web browser Opera Software ASA Productivity
6 Big Button Box Pro Shaved Ham Entertain- $0.99
7 Bing Microsoft Corpora- Reference
ment, Games
tion
7 Gun Builder Win Sheng Loh Entertain- $0.99
8 Facebook Facebook Social Networking
ment, Games
9 On this day... Sophiestication Reference
8 Skee-Ball Freeverse, Inc. Games $0.99
Software
9 MONOPOLY Electronic Arts Games $2.99
10 Shut Up Button Shaved Ham Entertainment
10 Diner Dash PlayFirst, Inc. Games $0.99
Highest ranked paid applications - BlackBerry App World (Worldwide, April ‘10) Highest ranked free applications - BlackBerry App World (Worldwide, April ‘10)
Rank Application Publisher Category Price Rank Application Publisher Category
1 Upgrade your DreamTheme Themes $3.99 1 Pandora Pandora Media, Inc. Music & Audio
homescreen to Sky2
LiveScreen 2 Poynt Multiplied Media Maps & Navigation
Corporation
2 MemoryBooster - S4BB Limited Utilities $4.99
RAM Optimizer 3 BlackBerry Messenger Research In Motion IM & Social Net-
Limited working
3 BeBuzz - LED Colors Bellshare GmbH Entertainment $5.99
and Audible Remind- 4 FREE Sea Storm Ani- Mobstar Media Ltd Themes
ers mated Theme
4 Tranquil Garden Magmic Themes $5.99 5 ScoreMobile for Black- Score Media Ven- Sports & Recreation
Berry tures
5 Personal Assistant Pageonce Finance $6.99
Premium 6 QuickPull Free Steelthorn Software Utilities
6 Mobile Checkbook Mobatech Finance $4.99 7 Facebook Research In Motion IM & Social Net-
Limited working
7 Air Heart of Love Adorno Themes $3.99
Theme 8 WeatherEye The Weather Weather
Network
8 QuickLaunch NikkiSoft Utilities $4.99
9 Imagining Theme MMMOOO Themes
9 Orchid Theme Access Lane Inc Themes $5.99
10 Slacker Radio Slacker Inc. Music & Audio
10 Calorie Tracker by LIVESTRONG. Health & $2.99
LIVESTRONG COM Wellness
Distimo ©2010, some rights reserved

4. Distimo Report May 2010
United States REPORT
Highest ranked paid applications - Google Android Market (US, April 2010) Highest ranked free applications - Google Android Market (US, April 2010)
Rank Application Publisher Category Price Rank Application Publisher Category
1 Beautiful Widgets LevelUp Studio News & $2.04 1 Google Maps Google Inc. Travel
Weather
2 Pandora Radio Pandora Multimedia
2 MyBackup Pro rerware.com Tools $4.99
3 T-Mobile My Account T-Mobile USA Tools
3 ServiceTIME TPC Solutions, LLC Productivity $1.49
4 The Weather Channel The Weather Channel News & Weather
4 Weather & Toggle Android Apps News & $1.99
Widget Weather 5 Movies Flixster Inc. Entertainment
5 NewsRob Pro Mariano Kamp News & $6.83 6 Facebook for Android Facebook Social
Weather 7 MySpace Mobile MySpace Mobile Social
6 Advanced Task Arron La Tools $0.99 8 Droidlight LED Flashlight Motorola Inc. Tools
Manager
9 Handcent SMS handcent_admin Communication
7 Mobile Package Minstech Tools $1.99
Tracker 10 US Yellow Pages Search Yellowbook Shopping
8 WeatherBug Elite WeatherBug Mobile News & $1.99
Please note that application prices in Google Android Market are denoted in the
Weather
seller’s home currency and are converted using the monthly average exchange rate.
9 NewsRoom - RSS Trileet Inc News & $4.99
News Weather
10 Touiteur Premium LevelUp Studio Social $2.72
Please note that application prices in Google Android Market are denoted in the
seller’s home currency and are converted using the monthly average exchange
rate.
Highest ranked paid games - Google Android Market (US, April 2010) Highest ranked free games - Google Android Market (US, April 2010)
Rank App Publisher Category Price Rank Application Publisher Category
1 Robo Defense Lupis Labs Software Arcade & $2.99 1 Solitaire Ken Magic Cards & Casino
Action
2 Jewels MHGames Brain & Puzzle
2 Jewellust Smartpix Games Brain & $2.95
3 Toss It Boolba Labs Casual
Puzzle
4 Robo Defense FREE Lupis Labs Software Arcade & Action
3 Armored Strike Requiem Software Arcade & $3.99
Online Labs, Inc Action 5 Labyrinth Lite Illusion Labs Arcade & Action
4 Radiant Hexage.net Arcade & $2.34 6 Sudoku Free genina.com Brain & Puzzle
Action
7 Chess for Android Aart Bik Brain & Puzzle
5 GameBoid (GBA yongzh Arcade & $3.99
Emulator) Action 8 Real BlackJack genina.com Cards & Casino
6 Fishin' 2 Go (FULL) CyxB Arcade & $2.25 9 Paper Toss Backflip Studios Inc. Casual
Action 10 WordSearch Unlimited Free JiuzhangTech Ltd Brain & Puzzle
7 SNesoid (SNES yongzh Arcade & $3.98
Emulator) Action Please note that application prices in Google Android Market are denoted in the
seller’s home currency and are converted using the monthly average exchange rate.
8 Farm Frenzy HeroCraft Ltd Arcade & $4.69
Action
9 aTilt 3D Labyrinth FridgeCat Software Arcade & $2.99
Action
10 Abduction! World Psym Mobile Casual $2.11
Attack
Please note that application prices in Google Android Market are denoted in the
seller’s home currency and are converted using the monthly average exchange
rate.
Highest ranked paid applications - Nokia Ovi Store (US, April 2010) Highest ranked free applications - Nokia Ovi Store (US, April 2010)
Rank Application Publisher Category Price Rank Application Publisher Category
1 Sonic Unleashed™ Gameloft SA Games $2.99 1 The Flashlight + SOS picoBrothers Entertainment
2 Quickoffice 6 Mobile Quickofffice Business $6.99 2 ZumZum innerActive Games-Puzzle
Suite
3 High Speed 3D Free HeroCraft Games-Action
3 UNO™ Gameloft SA Games $2.99
4 Opera Mini Web browser Opera browser Utilities
4 JOIKUSPOT PRE- Joikusoft Business $9.99
MIUM Wifi HotSpot 5 Cube Touch XXL Lunagames Games-Puzzle
5 Astraware Casino Handmark Games $1.99 6 Dictionary & Translation Pro Lunagames Reference
6 Wave Blazer Polarbit Games $2.99 7 TuneWiki - Lyrics with Music TuneWiki Music
7 MyWeather Mobile MyWeather Mobile News & $0.99 8 YouTube YouTube Entertainment,
Info Social Networks
8 Farm Frenzy HeroCraft Games $2.99 9 Fart Attack - Lite IG FUN Entertainment
9 Pocket Gun Labs Entertain- $1.99 10 Earth by Pizero PiZero Design Themes
ment
10 Pure Gold PiZero Design Themes $1.99
Distimo ©2010, some rights reserved

5. Distimo Report May 2010
United States REPORT
Highest ranked paid applications - Palm App Catalog (US, April 2010) Highest ranked free applications - Palm App Catalog (US, April 2010)
Rank Application Publisher Category Price Rank Application Publisher Category
1 YouView Visual Voicemail Syntactix LLC Productivity & $3.99 1 Pandora Radio Pandora Music
Client Utilities
2 Facebook Palm, Inc. Social Networking
2 Glyder 2 Glu Mobile Games $0.99
3 Mazer Chofter.com Games
3 Tweed Pivotal Labs, Inc. Social Network- $0.99
ing 4 The Weather Channel The Weather Channel Weather
4 mCraig - Mobile Craigslist SplashData Inc Lifestyle $1.99 5 AccuWeather AccuWeather, Inc. Weather
Browser 6 RadioTime RadioTime Inc Music
5 Paratrooper Kaboom Apps Games $1.99 7 Card Ace: Hold 'Em Self Aware Games Games
6 drPodder Jamie Hatfield Entertainment $0.99 8 Block Breaker Lite Invasive Bamboo Games
7 Super Contacts Plus OrgOrganization Productivity & $1.99 9 Simple Bible Bits of God Software, LLC Books
Utilities
10 The Helicopter Game MojoJungle Games
8 Timepiece ZeroPointSoft- Productivity & $0.99
ware Utilities
9 PhotoDialer Cardinal Peak Productivity & $1.99
Utilities
10 Rockus Sound Machine Rockus Studios, Health & Fitness $1.99
LLC
Highest ranked paid applications - Windows Marketplace (US, April 2010) Highest ranked free applications - Windows Marketplace (US, April 2010)
Rank App Publisher Category Price Rank Application Publisher Category
1 Meon Manbolo Games $2.99 1 Microsoft My Phone Microsoft Corporation Tools
2 moTweets - Premiere Panoramic Soft- Social Networks $3.99 2 Windows Live para el Microsoft Corporation Communication
Twitter App ware Inc. Windows Phone
3 Scrub Trinket Software Communication $0.99 3 Facebook for Windows Microsoft Corporation Social Networks
Mobile
4 CradleAlarm Cradle Software Tools $6.99
4 MySpace for Windows Microsoft Corporation Social Networks
5 Reboot Quantum Con- Tools $0.99 Mobile
cepts
5 SPB Time DEMO SPB Software Inc. Productivity
6 Tower Defense Color Stone Ltd Games $6.99
6 Meon Lite Manbolo Games
7 JonAS Shifter Rainer Niehues Games $0.99
7 Mobile Manager for Netflix Microsoft Corporation Entertainment
8 SPB Mobile Shell SPB Software Tools $29.99
Inc. 8 AP Mobile The Associated Press News & Weather
9 Marathon JMD Software Lifestyle $3.99 9 MSN Weather Microsoft Corporation News & Weather
10 JonAS SpaceChaos Rainer Niehues Games $2.99 10 Microsoft Tag Microsoft Corporation Tools
Distimo ©2010, some rights reserved

6. Distimo Report May 2010
United States REPORT
Distimo custom reports
Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your
company. Custom reports are currently available for any county worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google Android
Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional application stores will be available in the coming months. To get
a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.
Contact
For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 64 497 8773. For press enquiries
please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).
About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally
fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing
valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own
and competitive applications across all app stores, without any adjustment needed to their application’s code.
Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.
Disclaimer
This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creative-
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Distimo ©2010, some rights reserved