More Related Content Similar to Where are all the catholics (20) 1.
WHITE
PAPER
JULY
2010
1
2.
Reaching
Catholics
with
Targeted
Media
Planning
It’s
vitally
important
in
media
planning
and
buying
that
you
target
your
audience
and
determine
the
right
media
market
for
your
message.
The
very
first
step
in
the
process
is
to
understand
the
concentration
of
American
Catholics
in
a
given
region.
For
purposes
of
this
informational
document,
we
researched
populations
up
and
down
the
eastern
seaboard.
According
to
the
National
Opinion
Research
Center
at
the
University
of
Chicago,
the
Catholic
share
of
the
U.S.
adult
population
has
held
fairly
steady
at
just
under
25%
in
recent
decades.
2
4. Many
assumptions
have
been
made
about
the
concentration
of
Catholics
in
certain
regions
and
cities.
However,
the
Pew
Research
Study
has
determined
that
one
of
the
highest
areas
of
concentration
is
in
the
Northeast
with
39%
of
the
area’s
population
made
up
of
Catholics.
Although
this
number
is
quite
high,
there
are
two
areas
along
the
eastern
seaboard
that
are
even
higher.
Those
areas
are
Connecticut/Rhode
Island
with
43%
concentration
and
New
Jersey
with
42%.
Surprisingly,
the
Washington,
DC/Maryland
area
has
a
much
lower
concentration
coming
in
at
just
18%.
There
are
many
areas
to
consider
in
an
effort
to
target
Catholics
on
the
east
coast.
Below
we
have
profiled
several
regions.
Market
Snapshots
(Source
Wikipedia,
2000
US
Census
)
Providence,
Rhode
Island
(Connecticut/Rhode
Island)
Providence
is
the
capital
and
most
populous
city
in
Rhode
Island.
The
Providence
metropolitan
area,
which
includes
Providence,
Fall
River,
Massachusetts
and
Warwick
has
an
estimated
population
of
1,622,520.
In
2006,
this
area
was
officially
added
to
the
Boston
Combined
Statistical
Area
(CSA),
the
fifth
largest
CSA
in
the
country.
(What
this
means
for
a
media
plan
is
that
you
have
the
ability
to
capture
the
Boston
Metro
at
a
much
reduced
rate.)
In
the
last
fifteen
years,
Providence
has
experienced
a
sizable
growth
in
its
population
age
group
of
those
under
18.
This
growth
has
been
attributed
to
the
influx
of
Hispanics.
The
median
age
in
the
city
is
28
years
although
the
largest
age
group
is
actually
those
between
the
ages
of
20
and
24.
4
5.
DC
Metro
(includes
Northern
Virginia
and
parts
of
Maryland)
Northern
Virginia
consists
of
several
counties
and
independent
cities
in
the
state
of
Virginia
generally
radiating
southerly
and
westward
from
Washington,
DC.
The
area
is
the
most
diverse
in
terms
of
both
the
number
of
ethnic
groups
and
nationalities
represented.
It
also
is
the
highest
income
region
in
Virginia
with
six
of
the
twenty
highest
income
counties
in
the
nation.
As
of
2006,
the
census
estimates
over
2,
432,000
people
in
Northern
Virginia.
This
number
is
approximately
32%
of
the
state’s
population.
Montgomery
County,
Maryland,
one
of
the
most
affluent
counties
in
the
country,
is
situated
just
north
of
Washington,
DC
and
southwest
of
Baltimore.
The
recorded
population
of
the
region
is
approximately
971,600.
In
addition
to
being
one
of
the
most
affluent
areas
in
the
nation,
it
also
has
the
highest
percentage
of
residents
over
25
years
of
age
who
hold
a
post
graduate
degree.
5
