Online Marketing Bootcamp | March 2013 | mediamatters-pr.co.uk
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Slides from #MMBootcamp March 2013. Covering Facebook graph search, using Vine for business and optimising your website for multiple devices. http://www.mediamatters-pr.co.uk
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Online Marketing Bootcamp | March 2013 | mediamatters-pr.co.uk
- 1. Online Marketing Bootcamp 14th March 2013 #MMBootcamp www.mediamatters-pr.co.uk
- 2. Today • Facebook news • Twitter and LinkedIn updates • Optimising for mobile • What else is new? www.mediamatters-pr.co.uk #MMBootcamp
- 3. www.mediamatters-pr.co.uk #MMBootcamp
- 4. What’s new? • Recap timeline • Scheduling and varying posts • Rules for cover images • Graphsearch www.mediamatters-pr.co.uk #MMBootcamp
- 5. Timeline • Cover photos • Highlighting • Milestones www.mediamatters-pr.co.uk #MMBootcamp
- 6. www.mediamatters-pr.co.uk #MMBootcamp
- 7. www.mediamatters-pr.co.uk #MMBootcamp
- 8. Scheduling • Keep in touch at times to suit your visitors • Keep up to date even when you’re not there www.mediamatters-pr.co.uk #MMBootcamp
- 9. www.mediamatters-pr.co.uk #MMBootcamp
- 10. www.mediamatters-pr.co.uk #MMBootcamp
- 11. www.mediamatters-pr.co.uk #MMBootcamp
- 12. Graphsearch • Rolling out now • Improved search related to friends, interests, locality http://www.facebook.com/about/graphsearch www.mediamatters-pr.co.uk #MMBootcamp
- 13. www.mediamatters-pr.co.uk #MMBootcamp
- 15. What does it mean for us? • Location is important • Attract new likes organically • Fill in all of your details • Encourage check-ins www.mediamatters-pr.co.uk #MMBootcamp
- 16. News feed • About to change • Will mean that people have more control over what they see • Including Pages that they follow www.mediamatters-pr.co.uk #MMBootcamp
- 17. www.mediamatters-pr.co.uk #MMBootcamp
- 18. www.mediamatters-pr.co.uk #MMBootcamp
- 19. Twitter update www.mediamatters-pr.co.uk #MMBootcamp
- 20. What’s new? • Cover photos • Vine www.mediamatters-pr.co.uk #MMBootcamp
- 21. What’s new? • Cover photos • Vine www.mediamatters-pr.co.uk #MMBootcamp
- 22. www.mediamatters-pr.co.uk #MMBootcamp
- 23. Twitter and Vine • Vine is an integrated mobile App to share video • 6 seconds, best at 3 x 2 second shots • Posting instantly to Twitter and Facebook www.mediamatters-pr.co.uk #MMBootcamp
- 24. “Posts on Vine are about abbreviation – the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life” Vine blog www.mediamatters-pr.co.uk #MMBootcamp
- 25. How can you use it? • Previews of events, speakers • Short demos • Behind the scenes • Customers using your product • PR clips www.mediamatters-pr.co.uk
- 26. www.mediamatters-pr.co.uk #MMBootcamp
- 27. www.mediamatters-pr.co.uk #MMBootcamp
- 28. Using it • Download the App from your mobile device App Store • Open the App and connect with your Company’s Twitter account www.mediamatters-pr.co.uk #MMBootcamp
- 29. www.mediamatters-pr.co.uk #MMBootcamp
- 31. LinkedIn update • Endorsements • Bigger profile photo • Bigger headline • Activity feed • Job entries • Connections’ networks www.mediamatters-pr.co.uk #MMBootcamp
- 32. www.uk.linkedin.com/in/mediamatterspr www.mediamatters-pr.co.uk #MMBootcamp
- 33. www.mediamatters-pr.co.uk #MMBootcamp
- 34. www.mediamatters-pr.co.uk #MMBootcamp
- 35. www.mediamatters-pr.co.uk #MMBootcamp
- 36. Mobile www.mediamatters-pr.co.uk #MMBootcamp
- 37. 2013 • 2.4 billion internet users worldwide • 1.1bn mobile subscribers – growing 37% annually • 75% of the UK population now has smartphones • 1 in 5 have tablets www.mediamatters-pr.co.uk #MMBootcamp
- 38. One third of all website visits across the UK are via mobile www.mediamatters-pr.co.uk #MMBootcamp
- 39. Expectations • Social media now largely accessed remotely • Location is important • Seamless experience from desktop to mobile device www.mediamatters-pr.co.uk #MMBootcamp
- 40. Which devices are your customers using? www.mediamatters-pr.co.uk #MMBootcamp
- 41. www.mediamatters-pr.co.uk #MMBootcamp
- 42. www.mediamatters-pr.co.uk #MMBootcamp
- 43. Facts • Email marketing can actually perform better on mobile • Times of day have changed • People are using multiple devices www.mediamatters-pr.co.uk #MMBootcamp
- 44. Actions • Think about context • Optimise for mobile • Find out what your customers are using • Make emails responsive as a minimum • Websites - responsive or mobile versions • Test www.mediamatters-pr.co.uk #MMBootcamp
- 45. What else is new? www.mediamatters-pr.co.uk #MMBootcamp
- 46. Google+ changes • Larger cover photo space • Local reviews www.mediamatters-pr.co.uk #MMBootcamp
- 47. www.mediamatters-pr.co.uk #MMBootcamp
- 48. Google+ reminder • Google authorship for blogging and content • Google hangouts becoming used by businesses • Google+ will impact search results www.mediamatters-pr.co.uk #MMBootcamp
- 50. www.mediamatters-pr.co.uk #MMBootcamp
- 51. So? • Available to consumers 2014 • Location based businesses easy to find • Uses identified for medicine, education, the next social networking trend… www.mediamatters-pr.co.uk #MMBootcamp
- 52. www.mediamatters-pr.co.uk #MMBootcamp
- 53. Online Marketing Bootcamp 14th March 2013 #MMBootcamp www.mediamatters-pr.co.uk
Editor's Notes
- Rule - change in amount of text available – no more than 20% on cover photo
- MilestoneHighlighting
- Scheduling bottom left of post box.
- Other features you might want to try – varies the content
- Queensgate example
- 15 minutes inTo find out more follow the link or search, but in the meantime…
- Location = Place page and tagging photos, posts etc for where you areNew likes = since Pages are connected to people and graph search will start with peopleFilling in – use fields properly and use keywords in descriptive text.Check-ins to relate people to your page
- 1252×626 pixels
- GO TO MY PROFILE
- Go live to Twitter, show tweet using Vine
- Go to www.twitter.com/realgrumpycatHalf an hour in
- If Internet ok. Live Vine video. Introduce LM and iPad. Commentate and go live to MM Twitter.
- Bigger and higher activity feed.
- Searching your network and connections’ networrks. Go to LinkedIn.
- Job layout
- 45 mins
- 1 hour