1. Using podcasts and webinars
for training
Karen McNulty
3rd August 2012
www.mediamatters-pr.co.uk
2. Today
• What are podcasts and webinars?
• When to use them for training
• Setting up podcasts and webinars
• Examples
• Marketing them to delegates
www.mediamatters-pr.co.uk
4. A podcast is a type of digital media
consisting of an episodic series of audio
files subscribed to and downloaded
through web syndication or streamed
online to a computer or mobile device.
Wikipedia
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5. Where do you find them?
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6. Locations
• iTunes
• Other mobile marketplaces
• On business websites
www.mediamatters-pr.co.uk
13. When to use them for training
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14. Training
• Demonstrate expertise to a wider
audience
• Support distance learning
• Supplementary material
• A record of training events
• Training support using feedback from
face to face sessions
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16. What do you need?
• Best quality microphone you can afford
• Room with good acoustics, soft
furnishings
• Can use a PC – Audacity
• Or Mac – Garageband
• Both come free with computer
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19. Hosting
• Once your podcast is complete
• Common to use your website
• Upload link to your podcast to iTunes
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20. iTunes help
• http://www.apple.com/uk/itunes/podcast
s/specs.html
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21. Podcast tips
• Must be free
• Useful and factual
• Encourage feedback
• Best if on iTunes
• Use website for supplementary material
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22. Marketing your podcast
• Upload to iTunes
• Add to your website
• Email marketing
• Inform delegates at other training
sessions
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24. Web conferencing (webinar) refers to a
service that allows conferencing events to be
shared with remote locations. In general the
service is made possible by Internet
technologies, particularly on TCP/IP
connections.
Applications for web conferencing include
meetings, training events, lectures, or short
presentations from any computer.
Wikipedia
www.mediamatters-pr.co.uk
25. Where do you find them?
www.mediamatters-pr.co.uk
26. Locations
• On business websites
• By invitation
www.mediamatters-pr.co.uk
29. When to use them for training
www.mediamatters-pr.co.uk
30. Training
• For engagement
• When travel is not practical/distance
learning
• Keep training costs down
• Make money as supplementary support
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43. Create new material
• Use less than in a classroom
• Tailor for online audience
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44. Set up a practice webinar
• Do this with one or two colleagues
• Avoids glitches
• Familiarise with the software
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45. Other tips
• Have a goal
• Use an effective title
• Make sure the service supports your
documents
• Early registration
• Follow up
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46. Marketing your webinar
• Can be used as a marketing tool for
other services
• Your website
• Press release and online PR
• Tell existing trainees
www.mediamatters-pr.co.uk
47. Using podcasts and webinars
for training
Karen McNulty
3rd August 2012
www.mediamatters-pr.co.uk
Editor's Notes
Today we’re going to introduce the idea of using podcasts and webinars as tools for training. Please feel free to ask questions as we go and there should be some time at the end too.
What are they? The word podcast is merged from Broadcast and Pod following the advent of iPods and portable media players.
This is what you might find in iTunes. GO TO ITUNES
Copy the link to market it to your audience.
iTunes lets people subscribe so they get automatic updates. Show in iTunes.
e.g. if something was missed
£100 starting budget
Go to Itunes and play….
Title – what’s in it for me
Today we’re going to introduce the idea of using podcasts and webinars as tools for training. Please feel free to ask questions as we go and there should be some time at the end too.
