2. get customer insights for informed decision-making

3. ensure communications are on-target

4. extend f2f customer energy at the winery to emailThe old way Interactive Email “I didn’t know if my audience ever even read what I wrote.” Annie Shull Raptor Ridge Winery Owner darren@groupvine.com | @thecommunityguy

6. averaging over 50% open rate

7. surprise result has inspired new product & campaignWere there any surprises in what you learned? “Yes, we knew our members appreciated our vineyard designates, but what wasnews to uswas how much they like our Cuvees, and the reasons why. This lead to an immediate validation for a marketing shift we were already contemplating, anda new product was born. Annie Shull Raptor Ridge Winery Owner darren@groupvine.com | @thecommunityguy