ExactTarget - Sponsor Luncheon Presentation:
•Download as PPTX, PDF•
0 likes•2,678 views
What the ExactTarget Platform Could Mean To You? The word “platform” is tossed about in email circles with reckless abandon. What is a platform? What should it be? What can it offer you and your marketing efforts? What can it offer you as a development partner? Join Ian Murdock, VP of Platform and Chip House, Sr. Director of Relationship Marketing, for a lively discussion of how the ExactTarget Fuel Platform and our HubExchange will accelerate marketing innovation in email, mobile, social, and beyond. Presenters: Ian Murdock: VP, Platform, ExactTarget Chip House, VP, Relationship Marketing, ExactTarget
Recommended
Recommended
More Related Content
What's hot
What's hot (13)
Viewers also liked
Viewers also liked (20)
More from MediaPost
More from MediaPost (20)
ExactTarget - Sponsor Luncheon Presentation:
- 1. What Does Platform Mean to YOU?
- 2. TODAY’S PRESENTERS CHIP HOUSE IAN MURDOCK VP, Relationship Marketing VP, Platform
- 5. THIS KIND OF PLATFORM?
- 6. THIS?
- 24. 1 2 HubExchange as a Product HubExchange as a Partner Program Marketers find Partners build and and install take apps to apps market
- 28. Next Steps? Email: HubExchange@ExactTarget.com Visit: http://Code.ExactTarget.com
Editor's Notes
- Ian Murdock is Vice President of Platform at ExactTarget, where he is responsible for the company's platform strategy, platform products, and developer programs. Prior to joining ExactTarget, Ian ran Sun's worldwide developer strategy, and marketing programs. Ian has also served as the Chief Technology Officer of the Linux Foundation and founded Debian, one of the most popular and influential Linux-based operating systems with millions of users worldwide. Ian received his B.S. in Computer Science from Purdue University in 1996.
- We’ve been doing platform for a long time. Tell us a bit more about that.
- We’ve been doing platform for a long time. Tell us a bit more about that.
- We’ve been doing platform for a long time. Tell us a bit more about that.
- How does the Fuel Platform really impact me as a marketer?
- Marketers must create relevant interactions by integrating data (i.e. demographic, behavioral, social, etc.) to deliver rich, interactive, compelling interactive experiences (i.e. rich content, video, coupons, surveys, etc.) across multiple channels (i.e. email, mobile, social, web, offline, ads, etc.)Marketing “execution” is difficult given the need to integrate multiple systems from multiple vendors to drive successful marketing programs since marketers rely on a mix of technologies to execute cross-channel campaignsOur Interactive Marketing Hub provides a cross-channel marketing automation platform to meet these challenges.
- But, its unrealistic to think that one software company can build this themselves.HubExchange will create an ecosystem of apps that extend the Interactive Marketing Hub…Providing additional solutions that help you drive relevant, cross-channel interactions with customer and prospects.
- HubExhange consists of two componentsPartner ProgramLaunched at Connections 2012. We are already engaged with 100+ partnersAllows partners to build and distribute apps to ExactTarget customersProductMarketplace for HubExchange partner appsClients can find and install apps into their IMH accountLet’s take a quick look…
- What about HubExchange?Here it is. As you can see, HubExchange looks like an app store…Has all the common features you would expect browse, search, etc…But we wanted our customers to “build” their own Hub experience…HubExchange allows customers to easily find and install apps into their IMH accountIn this example, we’ll install the Windsor Circle app, an e-commerce app that helps drive retention marketing programs.
- Integrated first time experience to get you up and runningAccess any future times from the Hub app menu, same place you go to access ET apps like Audience Builder
- It’s that easy. Go from browsing to using apps in minutes…
- HubExchange will be launching in early 2013, but we want your app ideas.Find us here or emailHXIdeas@exacttarget.com