The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
In simplest terms, we help customers minimize the cost and IT burden in providing a secure, reliable and productive print and imaging environment.
We do this in three ways:
Extending the investment – improving the ROI on our customer’s investment
by providing products that are designed to maximize reliability, durability and performance.
Next, we simplify device and infrastructure management.
Creating an “always-on” print environment, offload traditional physical infrastructure with cloud services and remove variables that create security risk.
And finally, we enable productivity with smart, practical solutions to improve document processes with seamless integration into your existing systems.
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