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1
Why Did The Chicken Cross the Road?
Church’s Chicken Social Media Evolution
BRINGIN’ THAT DOWN HOME FLAVOR
3
Name that Brand?
4
5
We Needed A Point of View
6
MORE RELEVANT INTERACTIONS
WITH MORE FANS,
MORE OFTEN.
7
MORE RELEVANT INTERACTIONS
CREATIVE
THAT COMPETITIVELY
CONNECTS THE BRAND
TO THE NEEDS AND
WANTS OF OUR FANS
STRATEGIES
TO BUILD LEARNINGS &
NURTURE
RELATIONSHIPS WITH
OUR FANS
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
14
FREEDOM within the FRAMEWORK
Choosing what NOT to do…
BE GENERIC
EVERYDAY HOLIDAYS
SLOW REACTION
USING EVERY CHANNEL FOR EVERY MESSAGE
ANALYSIS PARALYSIS
15
What does it look like now?
RESPONSIVE TO
THE ENVIRONMENT
HOW THE AUDIENCE FEELS
CULTURE
THE INDUSTRY
If you felt the Earth move, don’t
be 🚨, it’s just our new platters
arriving. #PeaceofMind
#GarlicButterBliss
Video Aspect Ratio
4:5
File Size
4GB maximum
File Type
MP4
Video Duration
240 minutes maximum
Cal
eb
17
You can’t spell biscuit without sit. As in, order
yours online and never leave the couch.
churchs.com
$3 doesn’t sound like a lot, because
it isn’t. Be a Buttermilk Billionaire. 🤑
Video Aspect Ratio
1:1
File Size
4GB maximum
File Type
MP4
Video Duration
240 minutes maximum
18
churchschicken 1m
Why cookout when you can takeout? 💯 Order the
Smokehouse Family Meal To-Go.
Video Aspect Ratio
1:1
File Size
4GB maximum
File Type
MP4
Video Duration
240 minutes maximum
Learn More
19
20
21
Building Deeper Connections with Fans
Finders Keepers
22
This Wednesday is the official opening of
Camp Smokehouse: A virtual campsite where
you can win real prizes simply by solving
riddles. Are you game? 🤑🤑 #FindersKeepers
churchschicken 1m
Ready to win big? Tune in tomorrow as we
give away Camp Smokehouse: a virtual
campsite filled with prizes as bold as the
chicken it's named after. 🔥 #FindersKeepers
Our Close Friends
23
24
25
26
27
29
Progress Over Perfection
31
PERFECTIO
N
PROGRESS
32

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