As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.

1. 2021 MEDIAPOST SPONSOR SPOLITGHT

2. James Capo
COO
Tony Napoleone
VP, Client Experience
YOUR OMEDA SPEAKERS TODAY

3. Omeda is a comprehensive marketing tech platform to
manage and engage with your audiences through web,
email, events, and subscription management.
We make it easy to build sophisticated audience growth
campaigns at scale.
145M+
AUDIENCE RECORDS
MANAGED
5.5B+
EMAILS SENT
ANNUALLY
200+
PUBLISHING
CLIENTS
$100M
SUBSCRIPTION
REVENUE MANAGED

4. THE TIMES THEY ARE A-CHANGIN'
Market Drivers Market Response
Consent and Privacy Tools
First Party Data becomes
operationally critical
Simplification of the
Technology Stack
Increase in Data Protection Laws
Giving Users Control of their Own Information
Owning Customer Data from Origin to Execution
Expanding regulation, including GDPR and CCPA/CCRA, has led to
additional data governance requirements to further protect user’s
rights and personal data
Apple, Google, Mozilla and other large web browsers are
beginning to block the usage of third party cookies
Media and Marketing organizations have realized that in order to
compete and responds they have to control the end-to-end
experience

5. ACTION IS WHAT MATTERS
“It’s fun to watch somebody not only execute that
well, but think that well around the course.”
“And he really did both. His course management
skills were just outstanding. And his execution
was great.”
- USGA Executive Director Mike Davis describing
29-year-old Martin Kaymer's 2014 U.S. Open win at Pinehurst

6. ACTION IS WHAT MATTERS
Omeda makes all this possible.
Our job as publishers is no longer about
acquiring as much subscriber data as possible.
To win requires building up healthy 1st party
audience data of all kinds, maintaining it,
nurturing it, and ultimately also building
effective ways to take action with that data.
We must execute and deliver value.

7. Marketing Automation
CDP
In-House Solution
OneTrust
Subscription
Management
(Online and Offline)
ALL-IN-ONE, COMPREHENSIVE SOLUTION

8. RECENT CLIENT SUCCESS

9. Aaron Oberman
CEO
Andrew Freeman
Director, Business Development
MEET OMEDA AT PINEHURST

10. TH ANK YOU