Mediascope Company Profile

Mediascope’s Credentials | 3 |
Mediascope | Agency Credentials | Contents
I. Who we are? 4-7
II. Services. Some of Mediascope’s projects 8-110
1. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc 8-28
2. Consumer activations 29-44
3. PR & Events 45-60
4. Conceptual Outlets / Tailored branding / Special projects 61-73
5. Interior architecture (pubs, etc.). Architectural design, production, implementation 74-93
6. Brand strategy and creation 94-110
Contents

In advertising, as it is in life, nothing is
coincidental. Everything has a scope and a
Mediascope.
Our clients’ results have been permanently
the unique barometer for Mediascope’s
market value. Among our clients and
partners we are mentioning:
Ursus Breweries, P&G Balkans, Audi,
Dobrogea Group, Jolidon, L’Oréal, SPIT,
Codecs, Geplast, Capital Partners.
More than 9 years ago, Mediascope started
to develop projects for the following
advertising categories: ATL / BTL, digital,
PR & events.
The established work process, that guides
our Mediascope teams, guarantees the
respect of the stages: (1) research and
strategy planning; (2) brand development
and brand expression; (3) development,
production but also efficient
implementation of the communication
materials and promotions through all
planned distribution channels;
(4) evaluation and projects’ adaptation to
market reality and business needs.
Some of the projects that Mediascope
exclusively developed and became leaders
in the Romanian pub environment:
Beraria Ciucas, and the new concept for
Curtea Berarilor Timisoreana.
Who we are
Mediascope | Agency Credentials | Who we are

It all started from an idea, then visual and
architectural plans developed, interior and
exterior designs were produced and
implemented, leading to event organization
and the official opening evenings. Pubs
results and consumers satisfaction were
monitored and improved with our help.
We have planned, produced and
implemented campaigns for brands such
as: Timisoreana, Ciucas, Ursus, Ursus
Cooler, Peroni, Redd’s, Grolsch,
Timisoreana Bruna, Azuga, Pilsner
Urquell, Audi, L’Oréal, Dobrogea Group
and many more.
Majority of the projects are from
commercial categories. Nevertheless, we
have decided to involve in the social
activities as well. “Ocroteste delfinii” and
“Muzeul Bisericii Sfantul Silvestru” are
part of our social work.
It is well known that there is an invisible
and, yet, strong connection between the
brand and its consumers. Mediascope
creates and maintains this connection.
We are ready for your challenges!
Mediascope | Agency Credentials | Who we are

Services that our teams provide:
• In-store tailored POSMs – concept development and internal production
capabilities: metal, plastic, wood, glass etc;
• Consumer activations;
• PR & Events;
• Conceptual Outlets / Tailored branding / Special projects;
• Interior architecture (pubs, etc.). Architectural design, production,
implementation;
• Brand strategy and creation;
Mediascope | Agency Credentials | Services

Mediascope | Agency Credentials | Clients
Some of the clients, partners:

1. In-store tailored POSMs
Concept development and internal production capabilities:
metal, plastic, wood, glass etc
Mediascope | Agency Credentials | In-store tailored POSMs

(1-4) Creation of Key Visuals for the Draught Program, aimed at educating both consumers and pub owners and staff; (5-8) Custom-made, brand-oriented serving
guides for tapster and staff.
In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
URSUS Breweries Draught Program [1/2]
1
5
2
6
3
7
4
8

(9-11) Hotspots promoting draught beers; (12) Table tent promoting the 50th anniversary of the Peroni brand; (13) Gift box containing skimmer and serving
guides for tapster and staff; (14) Table tent aimed at educating consumers; (15) Beer mats; (16) Table tent URSUS/Lay’s Happy Hours co-marketing.
URSUS Breweries Draught Program [2/2]
9 10 11 12
13 14 15 16

Pampers - Baby Care Center (20 outlets, Balkans market)
(1) “Baby Care Center” for hyper-market and supermarket stores; (2) End-cap and isle category management & branding; (3) Wobbler decoration; (4) “Baby Care
Center” for OTC; (5) Header of isle’s shelves; (6) Height meter for babies.
1 2 3
4 5 6

Timisoreana – National Consumer Promotion
(1) Neck ring for 2L PET; (2) Concept, claim, key-visual; (3) End-cap deco with cutout sides and header; (4) Secondary placement; (5) End-cap deco for Modern
Trade retailers; (6) Hot spot; (7) Display in Modern Trade.
1 2 3 4
5 6 7

Timisoreana - Slow Down campaign
(1) Paper hot-spot for the 2,5L PET; (2) Special custom made execution: 3D wood glorifier for the regular bottle; (3) Wobbler; (4) Barrel display for Modern Trade
retailers; (5) “Beer history book display” – exterior view; (6)End-cap deco; (7) “Beer history book display” – interior view.
1 2 3 4
5 6 7

Sleep&Play, Clean&Play – Balkans launch campaign
(1) Cardboard stopper; (2) Counter display; (3) Promotional branded materials; (4) Wipes rack; (5) Poster with price communication; (6) Magazines insertion.
1 2 3
4 5 16

Ciucas - Rural campaign
(1) Concept, claim, key-visual; (2) Wall clock; (3) Urn; (4) Secondary placement; (5) Table tent with promotion details; (6) Hot-spot with regular bottle; (7) Cash
tray; (8) Paper consumer bag with communication as per brand personality (quirkiness).
1 2 3
4
5 6 7 8

Ciucas – National Consumer Promotion
(1) Concept, key-visual; (2) End-cap deco for Modern Trade retailers; (3) Can dispenser; (4) Modern Trade pallet deco; (5) Security gates; (6) Secondary placement;
(7) Table tent for ON Premise outlets.
1 2 3 4
5 6 7

URSUS – Brand re-launch
(1) Assortment display; (2) Glorifier for the regular bottle; (3) Vacuumed sides end-cap deco; (4) Plastic hot-spot; (5) Illuminated pub sign; (6) Staff outfit;
(7) ON Premise outlets: table tent, order notebook, branded pen.
1
2 3 4 5
6 7

URSUS - Perfect Store, Category Management [1/2]
(1) 3D plan for URSUS Perfect Store Category Management; (2) Store window special execution. Mini-brewery setup with vacuumed regular bottle; (3) Bottle-shaped
display for regular URSUS bottle.
1
2
3

URSUS - Perfect Store, Category Management [2/2]
(4) Shelf stopper; (5) Neck-ring for RGB with price tag; (6) Perfect store mock-up; (7) Cash tray; (8) Can dispenser; (9) Shelf header.
4
7 8 9
5
6

URSUS – New Cooler line-up
(1) Can dispenser; (2) Vacuumed poster; (3) Paper hot-spot for regular bottle; (4) Special hot-spot; (5) Silicone key ring pendant; (6) Wall clock; (7) Personalized
candle holders for terraces; (8) End-cap deco.
1 2 3 4
5 6 7 8

L’Oréal – Casting Crème Gloss launch
(1) End-cap and shelf deco; (2) Full line-up display; (3) Shelf decoration; (4) Floor sticker; (5) Ceiling hanger; (6) Security gates and communication poster;
(7) Products presenter.
1 2 3 4
5 6 7

Ciucas Rural Promotion 2013 - with comedian Văru’ Săndel: (1) Promotion Poster; (2) Hotspot ; (3) Neckring; (4) Urn for lottery tickets; (5) Lottery tickets
designed in respect of the traditional lottery; (6) Table tent; (7) Promotion mechanics explained to shop owners and staff; (8) Văru’ Săndel at awarding events.
Ciucas - Rural Promotion 2013
1
5 6 7 8
2 3 4

Regional Promo in ON locations: (1-2) Timisoreana poster and bottle cap prize system; (3-4) URSUS poster and scratch card can-shaped dispenser; (5) URSUS
apron for staff; (6-7) Ciucas poster and blackboard with wooden frame; (8) Ciucas backgammon sets designed and produced for the competition.
URSUS Breweries – Regional Promo Campaign
1
5
6 7
2 8
3
4

(1) Rollup; (2) Leaflet; (3) Promoters ‘outfit; (4) Pallet deco for Modern Trade retailers; (5) Concept, claim, key-visual.
Selgros - Summer Grill Campaign
1
2 3
4 5

(1-7) Creative approach of the Grolsch in-store presence.
Grolsch – Experientialist campaign
1
4 5 6 7
2 3

(1) Key visual; (2) Pallet wrap; (3) Promoter stand; (4) Promotion flyer; (5,7) Wobblers; (6) Catalogue insert.
Nestlé – Cross-promotion in Cora hypermarket chain
1 2 3 4
5 6 7

(1 - 5) Promo materials; (6) Info brochures; (7) Calendar; (8) Notebook and pen made out of recycled paper.
Mare Nostrum NGO – “Ocroteste delfinii”
1
2 3 4
5 6 7 8

Information and education materials for the Bird Protection Program in the Black Sea Area (1 - 3) Folders and flyers; (4-5) Pres folder and info brochures;
(6,7) Posters.
ROSPA0076 Black Sea Area – Bird Protection Program
1
4 5 6 7
2 3

2. Consumer activations
Mediascope | Agency Credentials | Consumer activations

(1) Promoter’s outfit; (2, 4, 6) Sampling; (3, 5) Product placing.
Consumer activations/creative concept, planning, production, implementation
Stejar – OFF Premise sampling
1 2
3 4
5 6

(1) Promoter activation; (2) Interactive prize selection; (3) Consumer engagement table tent; (4) Promoter stand; (5) Consumer engagement table mat;
(6) Promoter’s outfit.
Timisoreana – National Consumer Promotion
1 2
3 4 5 6

(1) ON Premise activation; (2) Promoter’s outfit; (3, 4) Consumer prizes (bracelet, fan brush); (5) iPad game, as part of the activation mechanism; (6) Modern
Trade spider for consumer photographs; (7) In store activation corner.
Timisoreana - National Football Team
1 2 3 4
5 6 7

(1) Shelf POSMs; (2) Concept, key visual; (3) Boat technical sketch; (4) Boat 3D design; (5) Wobbler; (6) Product dispenser.
Dobrogea Group – “Faina Nr.1 in Romania” campaign
1 2 3
4 5 6

(1) Event setup; (2-3) T-shirt design for the promoters; (4-7) Consumers engagement moments; (8) Promotion team.
Redd’s - Placebo concert
1 2 3
4 5 6 7 8

(1) Personalized entrance; (2) Sailor cap – dress code of the evening; (3) Promoter ‘s outfit; (4) VIP photo area; (5) Product glorifier; (6) PERONI branding.
PERONI - Summer in Fratelli Mamaia
1
4 5 6
2 3

(1) Entrance & photo area; (2-3) Branding elements; (4) Hostess with the sailor caps prizes; (5) Buffet; (6-8) Consumer activation.
PERONI - Summer in Fratelli Bucharest
1
2
3 4 5
6 7 8

(1) Innovative activation mechanics: iPad game – be the waiter and deliver the beer bottle on the table; (2) Promotional six pack, as a prize for the activation;
(3) Promoter outfit; (4, 6, 7) Consumer activation; (5) Prizes of the activation.
URSUS – Brand re-launch in ON Premise
1 2 3 4
5 6 7

(1-2) Self implemented activations mechanics: urn with peel-off cards; (3-4) Prizes for the self-implemented activations: T-shirts, playing cards; (5) Consumer flyer
with mechanics and prizes information; (6) Table tent for ON Premise outlets.
URSUS – Brand re-launch in OFF Premise outlets (activation kit)
1 2 3
4 5 6

(1) Street canopy close-up; (2-3) Consumer activation – close-up of artist decorating a Grolsch draught plastic glass in a creative manner, using different colors
marker; (4) Promotional banner for the activation.
Grolsch - Street delivery [1/2]
1 2 3
4

(5) Street canopy behind architect’s creation; (6) Winner of the activation; (7) Collection box for recycled plastic glasses; (8) Consumers activation; (9) Consumer
activation mechanics: blackboard where you can let your creativity run free and write a motivational message for the crowd.
Grolsch - Street delivery [2/2]
5
6
8
7
9

(1) End cap deco; (2-3) Consumer engagement; (4) Consumer prizes and mechanics driver: Grolsch bottle shaped scratch card; (5) After cashier implementation.
Grolsch – Modern Trade presence
1
2 3
4 5

(1) Hostess outfit; (2, 3, 5) Interactive consumer activation; (4) URSUS Cooler needs to be served cold (6 – 8 C degrees). Sampling was delivered at this temperature
target.
URSUS – New Cooler line-up sampling [1/2]
1
2 3
4 5

(6) Supervisors outfit; (7) Level of consumer engagement; (8) Non-alcohol sampling preparation within gas stations; (9) Interactive consumer activation & data
collection; (10) Hostesses running the URSUS Cooler sampling in remote areas, such as picnic areas.
URSUS – New Cooler line-up sampling [2/2]
6
7 8
9 10

(1) Promoter stand; (2-5) Ongoing consumer activations; (6) Communication leaflet with activation details; (7) Prize for the activation: shopping vouchers (REAL);
(8) Communication leaflet (Carrefour).
Redd’s – Modern Trade activation, new Cranberries SKU
1
2
4
6 7
3
5
8

3. PR & Events
Mediascope | Agency Credentials | PR & Events

September 6th – 9th 2012, Brasov (Arena Sportiva Ion Tiriac). (1,3,4) Brand visibility POSMs; (2,5,6) Consumer activations. Consumers played games like: Wurst
gladiators, Tanzen, Beer fishing, etc. - for winning attractive prizes.
PR & Events
Ciucas Oktoberfest
1 2 3
4 5 6

(1) Guests taking a picture at the end of the tour; (2) Old brewery machines with descriptive tags; (3,5) Guide of the brewery tour explaining the process; (4) Master
brewer and Savoy Prince; (6) “Open Gates” event was announced to the public by a horse carriage trip in the center market of Timisoara; (7) Entrance decorations.
PR & Events
“Timisoreana brewery Open Gates” – Timisoara [1/2]
1
2
3 4
5 6 7

(8) Hostesses; (9) Welcoming decoration; (10) OOH; (11) Production of gifts – wood magnets; (12) Party setup; (13) Guiding signage inside the brewery; (14) More
than 600 attendants received the “Welcome kit”.
PR & Events
“Timisoreana brewery Open Gates” – Timisoara [2/2]
8 9 10
11 12 13 14

September 14th 2012, Poiana Brasov (Alpin Hotel ).
500 attendants were entertained by MC Pavel Bartos and Horia Brenciu band, while celebrating 120 years of Ciucas history.
PR & Events
Ciucas gala “120 years anniversary” – Poiana Brasov
1
2
3 4
5 6 7

August 3rd – 5th 2012 (Paulesti park). Concept, design, production and implementation made by Mediascope for all Grolsch related elements. Festival gathered over
40 national and international artists.
PR & Events
Grolsch Subsonic festival [1/2]
1 2 3
4 5

(6) Layout for the ‘reserved’ panels near the resting area with hammocks; (7,9) branded banners; (8) hammock; (10) Grolsch headphones.
PR & Events
Grolsch Subsonic festival [2/2]
6 7
8 9 10

Ciucas Rural caravan covered more than 5.000 Ciucas consumers, in all brand’s focus areas. Awarding event and a concert show was held, in many key villages, by
Varu’ Sandel, - Etno TV celebrity. Ciucas rewarded its consumers with: CDs, video cameras, vests, but also with the campaign attraction – bicycles.
PR & Events
Ciucas - Rural prize draw caravan
1 2 3
4 5 6 7

Ciucas Rural Promotion 2013 - with comedian Văru’ Săndel - Prize draws and Concerts: (1-2) Prize draws; (3, 7) Prize winners; (4) Văru’ Săndel concert, singing
together with participants; (5) Poster for award events; (6) Văru’Săndel music CD offerd as a gift.
PR & Events
Ciucaș - Rural 2013 prize draws and concerts
1
5 6 7
2 3
4

December 1st 2012. Evening set-up included a Mihai Margineanu concert, consumer activations with attractive gifts for the participants: T-shirts for men and
bracelets for women. (1) Overview of the pub; (2) Mihai Margineanu; (3) Master brewer; (4) Consumers having fun; (5) Hostesses in thematic CBT outfit.
PR & Events
“Curtea Berarilor Timisoreana “(CBT) opening in former Beraria Teatrului - Ploiesti
1 2
3 4 5

21st of December 2012, “Vienna bal “concept. (1) Beer meterr; (2) Guests were gifted top hats (men) and cameo broaches (women); (3) Incanto Quartetto repre-sentation;
(4) Mircea Baniciu band performing on stage.
PR & Events
“Curtea Berarilor Timisoreana – La Fabrica” launch event - Timisoara
1
2 3 4

19th and 20th of April’13, Brasov (former restaurant of Aurora beer brand). Within the thematic pub concept, event included:
(1) Ducu Bertzi & Vasile Seicaru; (2) Hostesses offering wood bracelets; (3, 4) Guests and staff; (5) Artists drawing comic portraits of guests; (6) Pantomime show.
PR & Events
“Beraria Ciucas” launch event - Brasov
1 2
3 4 5 6

April 5th 2013, ‘Gala Dinner’ concept (Sibiu). (1) Reserved sign; (2) Metallic hot spot; (3) Key visual for Sibiu’s magazines; (4) Opening moment; (5) Invitation;
(6) Photo frame for on the spot printed pictures.
PR & Events
“URSUS Cotton Pub” - Release event, Sibiu [1/2]
1
2 3
4
5 6

(7) Hostess offering gifts: bow ties (men) or silk gloves (women); (8,9) Entrance photo area; (10) Cuantune band; (11) Activations for consumers.
PR & Events
“URSUS Cotton Pub” - Release event, Sibiu [2/2]
7 8 9
10 11

(1) Flyer/invitation; (2) Poster drawn by invited artist Nilu Crocodilu ; (3) Outdoor ad; (4) Custom designed pins; (5) Beer mat with script - entry form of the
competition. (6) Competition box for scripts.
PR & Events
Grolsch Film Works – Short’s Up Event
1
5 6
2 3
4

(1) Hostesses; (2,5) Event setup; (3) Press kit; (4) Conference room.
PR & Events
ROSPA0076 Black Sea Area – Bird Protection Program Launch event
1 2
3 4 5

3. Conceptual outlets
Tailored branding
Special projects
Mediascope | Agency Credentials | Conceptual outlets / Tailored branding / Special projects

Past (1) Past DJ board; (4) Past outdoor sign;
New (2) DJ board - 3D design; (3) DJ board - work in progress; (5) Outdoor totems - 3D design proposals; (6) Outdoor totems, work in progress.
Conceptual outlets/architectural design, production, implementation
Porky’s pub, URSUS - Timisoara [1/2]
1
4
2
5
3
6
BEFORE 3D SIMULATION WORK IN PROGRESS

(7) DJ board; (8) Exterior signage; (9) Chairs branding; (10) Custom made metal panels; (11) Outdoor totem.
Porky’s pub, URSUS - Timisoara [2/2]
7
8 9
10 11
AFTER

(1) Club entrance; (2-4) Lobby materials; (5) Illuminated floor panel.
Club Panic, Grolsch - Bucharest
1
2 3
4 5

(1) Terrace canopy; (2) Furniture set production; (3) Table mat; (4) Terrace view after implementation.
Faju pub, PERONI - Bucharest
1 2
3 4

(1, 4) Interior light signs; (2, 3) Brand visibility items (5) Illuminated red tag on the club.
Fratelli Beach and Club, PERONI - Mamaia
1
2 3 4 5

(1) Main entrance lane by night; (2) Printed illuminated panels at the VIP entrance; (3) Main entrance lane by day; (4) Interior view of the main entrance lane;
(5) DJ board and LED screen area refreshment; (6) Branded VIP car access in the club.
Fratelli Social Club, PERONI - Bucharest
1
2
3 4 5 6

(1) 3D simulation of Azuga tailored branding outdoor design with integrated resort maps; (2-6) Illuminated panels with vacuumed Azuga bottle; (7) 3D simulation
for the totems at the entrance to the resort.
Special projects/creative concept, production, implementation
Azuga brand – Azuga town
1
4
2
5
3
6 7

(1) Picnic area entrance, close-up of the wooden printed decorations; (2) 3D simulation of the personalized bus stop; (3) Implemented bus stop; (4) 3D simulation
of the wooden table umbrella; (5) Implementation of the wooden table umbrella; (6-7) Overall view of “Lacul Noa” picnic area in Brasov; (8) Branded wooden fence.
Ciucas – Picnic areas, Brasov
1
6 7 8
2
3 4 5

(1) Signage decoration; (2) Room inside Ciucas brand’s museum; (3) Display shelf with Ciucas bottle history; (4) Personalized wooden prints with historical
images; (5) History of brand label design; (6,7) Personalized wooden prints with historical images.
Ciucas – Brand’s museum, Brasov
1
4 5 6 7
2 3

(1) Exhibition system architectural sketches; (2) Front view 3D simulation; (3) Architectural plans; (4) Upper view of exhibition corner; (5) Detail with illuminated
sign on the front desk.
Visensi – Exhibition systems
1 2
3 4 5

(1-10) The Design system for the interior signage of the tallest office building in Romania, the newly built SkyTower, is in accordance to its architecture principles:
high tech materials and vertical, minimal design. The materials are contrasting: chromed steel tubes, brushed aluminium plates and black plastic letters.
SkyTower Building – Interior Signage
1 2 3
7 8 9 10
5
6
4

(1-7) Project for the “Sf. Silvestru” Church and the Church Museum, dedicated to the memory of Father Constantin Galeriu.
“Sf. Silvestru” Church Museum
1 2 3
4 5 6 7

5. Interior architecture (pubs, etc.)
Architectural design, production, implementation
Mediascope | Agency Credentials | Interior architecture

Interior architecture (pubs, etc.). Architectural design, production, implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [1/7]
Old setup of CBT ”La Fabrica” Timisoara (1) Main area; (2) Pub Entrances; (3) Bar area.
Past arrangement of CBT Ploiesti (4) Entrance; (5) Events stage; (6) Main area.
1 2 3
4 5 6
BEFORE

New pub look, “tradition in the beer making” concept. CBT Ploiesti: (7) Interior 3D development; (8) Architectural plan of the terrace; (9) Wooden cladding
plan. CBT “La Fabrica” Timisoara: (10) Wooden cladding and decoration carriages plan; (11) Interior 3D development.
7 8
9 10 11

Work in progress (12) Radiator mask for CBT Ploiesti; (13) Implementation of the wooden cladding structure; (14) Beer tanks; (15) Assembling the beer carriage;
(16) CBT “La Fabrica” during elements implementation; (17) Beer tanks – last production stage; (18) Self service area, work in progress.
12 13 14 15
16 17 18
WORK IN PROGRESS

New pub look (19) New bar area; (20) Conceptual CBT furniture set: barrel table and chairs; (21) Interior communication; (22) Historical hot spot of the
Timisoreana brand evolution.
19
20
21 22
AFTER

New pub look (23) Outdoor signage; (24) Beer tanks on brick pedestal; (25) Brass plate with beer stories developed to decorate the beer tanks; (26) Barrel shaped
reserved sign and staff outfit; (27) Overall view of the pub’s bar area. The design materials were carefully chosen in order to have a lasting life, upon regular usage.
23 24
25 26 27
AFTER

New pub look (28) Wooden indoor carriage decoration; (29) Phonograph decoration, one of the restored antiques found by Mediascope; (30) Custom made
canvas layout; (31) Window graphics to celebrate the concept; (32) Bar detail with a “Beer meter “– selling device in CBT pub.
28
29 30
31 32
AFTER

Press reviews for the “Curtea Berarilor Timisoreana” concept pubs:
(33) Blog de bere; (34) Ziua de Vest; (35) Timis Online; (36) Iasi 123; (37) Elena Pelmus blog; (38) Opinia Timisoarei.
33
36
34
37
35
38

“Beraria Ciucas” – thematic pub [1/7]
Old setup of Beraria Ciucas location (1) Interior; (2) Front room of the pub; (3) Terrace;
New Beraria Ciucas. “Best friend of nature” concept (4) Interior 3D development; (5) Detailed architectural plan.
BEFORE
1
4 5
2 3

Work in progress (6) Outdoor signage, wood board; (7) Self service area; (8) Lobby decorations; (9) Wooden bar design – great visual impact using raw pieces of
wood; (10) Terrace wooden foot path; (11) Implementation of the wooden cladding structure.
WORK IN PROGRESS
6 7 8
9 10 11

New pub look (12) Natural wood light unit and decorative hangers; (13) Beer storage illuminated decoration; (14) Living plants panel, designed and produced to
complete the concept, on brick background; (15) Interior; (16) Brand symbol intarsia on the table; (17) Natural wood slices wall.
AFTER
12
13 14
15
16 17

New pub look (18) Interior; (19) Bar area; (20) Bar draught column on the self-service, custom made beer counters.
AFTER
18
19
20

New pub look (21) “Beer wheel”, selling device; (22) Reserved signage; (23) Light fixture made from beer bottle ; (24) Bar detail; (25) Outdoor signage: wood
decorated with metal and rope; (26) Menu.
AFTER
21 22 23
2240 25 26

New pub look (27, 28) Terrace view; (29) Panoramic view of the implemented concept: tables, chairs, POSMs on the tables, lightning system, custom made
paintings.
AFTER
27
28 29

Press reviews of the pub: (30) Crossfire; (31) Blog de bere; (32) Nova TV; (33) Noru blog.
30
31
32 33

Timisoreana - modular terraces [1/2]
Mediascope’s concept, production, implementation (1) 3D design; (2) Front view of the implemented terrace; (3) Decoration barrels on the bar;
(4) Architectural detailed plan of the terrace; (5) Brand footprint; (6) Custom made barrel tables; (7) Timisoreana terrace in Galati.
1 2 3
4 5 6 7

Timisoreana - modular terraces [2/2]
Mediascope’s concept, production, implementation (8) Side view; (9) Outdoor signage; (10) Front view of the terrace with custom made flower pots;
(11) Custom made bar with barrels; (12) Canvas panels for brand visibility and sun protection. Engraved plates with the brand name on the perimeter fences.
8 9
10 11 12

URSUS - Beach bars, Mamaia
(1) Production and implementation of beach bar tents – Mamaia; (2) Branding detail; (3) Beach bar tents, work in progress; (4) 3D architectural plans; (5) Front
view: canvas tent, wood floor and interior beach-bar.
1 2
3 4 5

Pilsner Urquell - Leonidas outlet terrace, Sibiu
(1) 3D plan before starting production; (2) Interior view after production and implementation; (3) Terrace menu, in-line design with Pilsner Urquell brand;
(4) Table setup; (5) Front view of the implemented terrace; (6) Exterior menu display with stylish layout.
1 2 3
4 5 6

Peroni – Perla Timis outlet terrace, Sibiu
(1) Polycarbonate ceiling of the terrace; (2) Front view of the implemented terrace – clean, stylish, refined look; (3) 3D design before starting production; (4) Flowers
and plants that complete the Italian look of the terrace.
1 2
3 4

6. Brand strategy and creation
Mediascope | Agency Credentials | Brand strategy and creation

We have developed the visual identity that perfectly enhances the project’s objectives: protecting dolphins and generating local and national awareness on the
matter. The logo depicts a dolphin, embraced by two stylized hand-shaped figures, so that the message can be easily decoded by the public.
Brand strategy and creation
Mare Nostrum NGO – “Ocroteste delfinii” brand

As “Magna” is a Latin word, we have created a typographic logo using a customized font inspired by classical Roman lettering. The brand identity system was
completed by brand positioning, brand messaging and personality, as well as a brand identity manual and a loyalty pack for premium Audi customers.
Audi Magna – Premium loyalty brand

1st ever Ciucas pub is fully reflecting Ciucas positioning as the “nature’s favorite beer”. We have created and implemented in Brasov the Beraria Ciucas concept, where
consumers have the chance of finding a great atmosphere, nature related elements, next to the best Ciucas beer, excellent food but, also, elements from the Ciucas history.
Beraria Ciucas - URSUS Breweries, SabMiller plc

The full rebranding of a public institution - the tax collector from Constanta - really makes a change. A complete communication platform, from the desk to the
online service, with a friendly language and visual design, needed to improve both trust and easy understanding of the tax calendar.
SPIT

For Autoprima Serv, a company specialized in infrastructure work and heavy transport, we developed a new identity: a representative symbol and a custom styled
wordmark. The graphic system adapts to both stationery and livery.
Autoprima Serv

The Cortes brand (a glass and metals interior architecture company) speaks about modernity. The graphic system, strongly present on all materials, is a minimal
design oriented representation of these materials and of the company’s architectural style.
Cortes

A brand present on virtually every HoReCa receipt needed a visual representation that will allow them to expand their business (stock management and financial
systems – hardware and software) into other sectors.
eXpresSoft

A very specific, traditional yet modernized identity was our option to position a network of pharmacies and medical centers, Farmacia Vital / Centrul Medical
Vital, among the ever increasing number of brands in the care sector. Our approach was to redraw the classic, specific visual elements while keeping the clean,
white with green accents look.
Farmacia Vital

The first step of the new marketing communication strategy was to create a new name which would emphasize brand’s attributes. At visual level, we created a
typographic logo using a customized font, designed to emphasize the letter V’s fluid and feminine shape.
Visensi – Health and beauty products brand

Microsoft Dynamics Business Solutions needed an original identity to promote the online platform. The creative concept - logo and comics, drawn from sketch,
proved to be a friendly and engaging solution.
“Solutii de business” - Microsoft Dynamics (AX B2B creative concept)

The “No.1 in Romania” logo was created to position and promote two of the Dobrogea’s best selling brands: (1) white flour ; (2) cream sandwich biscuits.
Dobrogea – “Nr. 1 in Romania” power brand

In 2012, we took the old “Curtea Berarilor Timisoreana” concept to the present level. It became a national wide desired thematic pub for many HoReCa operators.
Brand’s equity was brought into ON Premise through is high class Franchise Manual. This is the core of a successful “Curtea Berarilor Timisoreana”, presenting
visual & architectural plans, menu, staff outfit and behavior, brand presence, etc.
“Curtea Berarilor Timisoreana” - Franchise manual (URSUS Breweries, SabMiller plc)

The elaborate creation process of the Ciucas Pub brand extension went hand-in-hand with the development of the franchise manual, which covers all architectural,
technical and design aspects, from the unique floor design to the plan of events, for a high-coverage national network of this popular beer locations.
“Beraria Ciucas” - Franchise manual (URSUS Breweries, SabMiller plc)

The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity.
NIKOS Greek Taverna

Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both
Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.
Entre Aromas - Spanish Restaurant [1/2]

Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both
Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.
Entre Aromas - Spanish Restaurant [2/2]

Thank you!
details, please contact us:
Vlaicu Str., 2nd district, 020093 Bucharest
cel Bătrân Str., 4th floor, 900653 Constanța
85 60 | F +40 31 417 85 61
mediascope.ro
mediascope.ro

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