This document describes the development of a home medical care support service using design thinking. It discusses conducting ethnographic research by observing doctors and nurses on home visits. Researchers analyzed the experiences through 5 models and created personas and scenarios. Ideas were prototyped through paper prototyping and tinkering with gadgets. Prototypes were demoed and feedback was collected from medical professionals to refine the concept of a new home healthcare support service.

1. “Discharge Support”
“ Home Medical Care Support”
developed by Design Thinking
Empowerment of Healthcare Workers
Keio Graduate School of Media Design, Medical Project
Copyright©2009 KMD. All rights reserved.

2. What is Design Thinking
Design Thinking Design thinking is gathering attention
Organizations which is introducing Design
A Method that applies Designer’s Practice to
Thinking
create
New Industries
Research as on-site observation
Ethnography
Research Discovering potential needs
Fall down early for early success
Prototyping Book written by Prof. Okude
Rapid prototyping Toolbox for Design
Thinking
Solution of various medical issues by design thinking
Design Studio set up in the Hospital
Vitality,Inc
.

3. Social Innovation Cycle
Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping
We are developing
New Home-Healthcare Support Service !!

4. Explain based on
Design Thinking Method’s practice.
Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Our Achievement
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

5. Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

6. Ethnography Research
Work out research by accompanying a doctor and a nurse
on visit to patient’s home.

7. Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

8. 5Model Analysis
Analyze research experiences from 5 points of view.

9. Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

10. Personas
Set personas specifically
as if personas are existed.
Setting specific service targets based on the analysis

11. Scenarios
Design by representing scenarios
for describing context which persona use the service.

12. Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

13. Paper Prototyping
Brush up ideas
by sketching ideas and performing scenarios.

14. Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

15. Tinkering
Trying ideas by rustling up some gadgets.

16. Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

17. Demo & Feedback
Making prototypes and obtaining feedbacks
from doctors and visiting nurses.

18. Philosophy & Vision
Ethnographic Research
Service Design
5model Analysis
Demo & Feedback
Persona & Scenario
Tinkering
Paper Prototyping

19. • •
Concept
•
•
•
•
”COCON”
•
•

20. Code Name “MN2”

21. Service Design