1. Child Find Webinar
Hosted by Early On® Public
Awareness and
Project Find Michigan
May 22nd, 2008
11:00 am – 12 noon
Presenters:
Victoria Meeder, Public Awareness
Christy Callahan, Director Office of
Innovative Projects

2. Agenda
• Part C & B Child Find Indicators
5, 6, and 11
– Recent Outreach Developments
– Impact/Data Outreach - Referrals
– New/Upcoming Outreach Activities
• Development of a Response to
Intervention (RTI) Brochure
• Input/Ideas for Child Find
Product(s)

3. Billboard Campaign – Sept 07
Wayne
Oakland
Macomb
Clinton
Eaton
Kent
St. Clair
Livingston
Genesee
Washtenaw

4. Transit/Bus Campaign – Sept . 07
Wayne, Kent, Genesee

5. Statewide Radio Campaign – Oct. 07
Public Service Announcements were played
on 293 commercial radio stations and 28
public radio stations.

6. Impact Public Awareness Referrals
Timeframe: October 1 – May 20th
6000
5000
4000
Early On
3000 PF
Gen Info
2000
Total
1000
0
2005-2006 2006-2007 2007-2008

7. New Outreach Efforts – May 08
Child Find Birth – 1 (SPP #5)
Metro Parent Magazine
www.metroparent.com
• Circulation of 30,000
• Distribution: Oakland, Macomb,
Wayne, Livingston, Washtenaw
• 36% in schools, preschools,
daycares, libraries, YMCA’s,
medical, dental, tutoring programs,
retail – children’s clothing venues,
shoes, toys, supermarkets,
bookstores
• Demographics: 91% Female
• 51% have children 6 and younger
• BONUS: We will receive a free
listing in the Metro Baby’s
Pregnancy Resource Guide – Fall
2008 Edition; both online and print
• Fall Metro Baby 11/12

8. Grand Rapids Family Advertisement
Child Find Birth – 1 (SPP #5)
www.grfamily.com
Baby Issue
- Launches first week in June
Highlights of Issue: Physicians:
Profiles, Father’s Day and Baby
Gift Guide
• Circulation of 55,200
• Distribution: West MI (Kent
County)
• Grocery stores, retail stores,
libraries, public , private and
charter schools, preschools,
child care centers, hospitals,
doctor’s offices, and After-
school/enrichment
organizations
• Demographics: 92% Female
• 50% have children 4 and
younger

9. Response to Intervention
• According to the RTI Action Network (a
program of the National Center for
Disabilities) Response to Intervention
(RTI) is a multi-tiered approach to help
struggling learners. Students' progress
is closely monitored at each stage of
intervention to determine the need for
further research-based instruction
and/or intervention in general
education, in special education, or
both. www.rtinetwork.org

10. Response to Intervention
Must an LEA evaluate a child upon the request of the parent
at any time during the RTI process? May a parent request
an initial special education evaluation at any time during
the RTI process?
Answer: If the LEA agrees with the parent that the child may
be a child who is eligible for special education services, the
LEA must evaluate the child. The Federal regulations at 34
CFR §300.301(b) allow a parent to request an evaluation at
any time. If an LEA declines the parent’s request for an
evaluation, the LEA must issue a prior written notice as
required under 34 CFR §300.503(a)(2) which states, “written
notice that meets the requirements of paragraph (b) of this
section must be given to the parents of a child with a disability
a reasonable time before the public agency refuses to initiate
or change the identification, evaluation, or educational
placement of the child or the provision of FAPE to the child.”
The parent can challenge this decision by requesting a due
process hearing to resolve the dispute regarding the child’s
need for an evaluation.
http://www.tea.state.tx.us/special.ed/rti/

11. Ideas/Input on New Products
What products
would be helpful
to strengthen
and/or support
outreach in your
local areas?