1. Office of Innovative Projects
Early On Public Awareness
System Update
Midland County ESA
April 14th, 2010
Victoria Meeder,
Marketing/Public Awareness Supervisor
2. Public Awareness Topics
1. Early On Public
Awareness & Project
Find
2. Accomplishments &
Challenges
3. Social Media Benefits,
(Facebook, Twitter,
YouTube)
4. Redesign of Early On
Guidebooks
5. E-Store
3. Innovative Projects of CCRESA:
Early On® Training & TA (2001)
Early On® Public Awareness (2005)
• § Sec. 303.321 (Part C of IDEA)
Project Find since (2005)
• § 300.111 Child find (Part B of
IDEA)
Early On® Center for Higher Ed.
(2007)
4. Accomplishments
• Second cycle of • Successful campaigns:
continuous funding billboards, radio, transit
• Building capacity advertising
amongst OIP staff • Printing & Dissemination
• Efficient Referral of products. Offering 22
Systems: (Online referral, products, available in 3
automated responses, languages: English,
reduces processing time Spanish, & Arabic
in 1/2)
• 2006: 98% Referrals
placed by phone
• 2009: 45.5% Referrals
by phone
5. Challenges
• Cuts in funding
• Cuts in staff
• Technology
• Communication
6. What is All the Buzz About?
Social networking has
changed the way people
communicate. Globally,
people can connect in an
instance.
Social networking sites
such as Facebook,
MySpace, Twitter, Blogger,
YouTube, & LinkedIn allow
users to create on-line
communities.
More recently, businesses are using social media to create "buzz" and build
awareness about their organizations and/or products.
