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System Update Midland County April 2010

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System Update Midland County April 2010

  1. 1. Office of Innovative Projects Early On Public Awareness System Update Midland County ESA April 14th, 2010 Victoria Meeder, Marketing/Public Awareness Supervisor
  2. 2. Public Awareness Topics 1. Early On Public Awareness & Project Find 2. Accomplishments & Challenges 3. Social Media Benefits, (Facebook, Twitter, YouTube) 4. Redesign of Early On Guidebooks 5. E-Store
  3. 3. Innovative Projects of CCRESA: Early On® Training & TA (2001) Early On® Public Awareness (2005) • § Sec. 303.321 (Part C of IDEA) Project Find since (2005) • § 300.111 Child find (Part B of IDEA) Early On® Center for Higher Ed. (2007)
  4. 4. Accomplishments • Second cycle of • Successful campaigns: continuous funding billboards, radio, transit • Building capacity advertising amongst OIP staff • Printing & Dissemination • Efficient Referral of products. Offering 22 Systems: (Online referral, products, available in 3 automated responses, languages: English, reduces processing time Spanish, & Arabic in 1/2) • 2006: 98% Referrals placed by phone • 2009: 45.5% Referrals by phone
  5. 5. Challenges • Cuts in funding • Cuts in staff • Technology • Communication
  6. 6. What is All the Buzz About? Social networking has changed the way people communicate. Globally, people can connect in an instance. Social networking sites such as Facebook, MySpace, Twitter, Blogger, YouTube, & LinkedIn allow users to create on-line communities. More recently, businesses are using social media to create "buzz" and build awareness about their organizations and/or products.
  7. 7. Early On Michigan Facebook Fan Page
  8. 8. Follow Our Twitter "Tweets" http://twitter.com/ChildFindMich
  9. 9. SlideShare Channel
  10. 10. Progress Reports & Updates
  11. 11. 1800EarlyOn.org
  12. 12. ProjectFindMichigan.org
  13. 13. YouTube Channel - Early On
  14. 14. Early On Guidebook Redesign http://earlyonguidebookgroup.blogspot.com
  15. 15. E-Store
  16. 16. "Soothing Lullaby" CD/MP3 Download the MP3 from: 1800EarlyOn.org Facebook page
  17. 17. 1-800-EARLY ON 1800EarlyOn.org 1-800-252-0052 ProjectFindMichigan.org 1-866-334-KIDS eotta.ccresa.org

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