This document discusses various business analysis techniques including industry overview, forecasting, Porter's five forces, SWOT analysis, value chain analysis, financial analysis, and business process improvement. It provides examples of how different industries can use mashups and discusses the goal of business analysis as reducing waste, creating solutions, completing projects on time, improving efficiency, and documenting requirements. The conclusion recommends SWOT analysis and financial analysis as useful techniques for analyzing mashups given their business purposes.

1. Business Analysis

2. Contents
● Industry overview
● Forecasting & data
● 5 forces
● SWOT
● Value chain analysis
● Financial analysis
● Goal of business analysis
● Business process improvement

3. 1.Industry overview
● According to survey in jan 2007,64% of
companies already adopted mashups
● Jackbe's software says” 7 mashups needs every
company” for
1. Customer services
2. Client processing
3. Human resources
4. Competitive
5. Community

4. overview(cont.)
6. Research information
7. Decision dashboards
● Transportation­Logical analysis mashup
● Financial services­Risk management mashup
● Government & Defense­Intelligence gathering
mashup
● E­commerce & retailers­Competitive
intelligence mashup

5. 2.Business strategy
● Grow externally to strengthen the position of the
company in developed markets as well as
maxmizing position in high­growth market
● Get the company represented around the world

6. 3.Five forces

7. 5 forces(cont.)
● Porter's five forces is a framework for the
industry analysis and business strategy
development
● It consists of
1. Threat of new entrants
2. Bargaining power of suppliers
3. Bargaining power of customers
4. Threats of substitute product
5. Competitive rivalry within industry

8. Usage of 5 forces
● It can be used in qualitative evaluation
● It should be used at the line­of­business industry
level
● For fast analysis of an industry

9. 4.SWOT analysis
● A planning and organizing tool to know the
# Strength
# Weakness
# Opportunities
# Threats
in an organization

11. swot(cont.)
● Internal factors
­Strength
­weakness
● External factors
­ Opportunities
­ Threats

12. Swot(cont.)
● Strength­attributes of the person or company
that are helpful to achieving the objectives.
● Weakness­attributes of the person or company
that are harmful to achieving the objectives.
● Opportunities­external conditions that are
helpful to achieving the objectives.
● Threats­external conditions which could do
damage to the objectives.

13. SWOT matrix

14. 5.Value chain analysis
● value chain analysis, is a concept from business
management
● The chain of activities gives the products more
added values
● It is a powerful analysis tool for strategic
planning

15. Value chain(cont.)
Six business functions of the Value Chain:
* Research and Development
* Design of Products, Services, or Processes
* Production
* Marketing & Sales
* Distribution
* Customer Service

16. Value chain analysis

17. 6.Financial analysis
● Profitability ­ its ability to earn income and
sustain growth in both short­term and long­term.
● Solvency ­ its ability to pay its obligation to
creditors and other third parties in the long­term
● Liquidity ­ its ability to maintain positive cash
flow, while satisfying immediate obligations
● Stability­ the firm's ability to remain in business
in the long run

18. Methods for financial
analysis
There are three basic methods for financial analysis
as:
● Past performance
● Future performane
● Comparitive performance

19. 7.Business process
improvement
The steps to be taken for improving the business
process are as follows
● Selection of process teams and leader
● Process analysis training
● Process analysis interview
● Process documentation
● Review cycle
● Problem analysis

20. 8.Goal of Business analysis
● Reduce waste
● Create solutions
● Complete projects on time
● Improve efficiency
● Document the right requirements

21. My conclusion
● SWOT analysis may be the best analysis method
for mashups because from that,we can came to
know about the
­>strength,weakness,opportunities and threats that
are exsist in the business world
● As mashup is mainly used for business
purpose,financial analysis should also be
considered to know the current status