Personal Information
Organization / Workplace
Singapore, Singapore Singapore
Occupation
'Go-To' & 'Get-It-Done' Person | Brand & Communications Strategist | Marketing & Advertising Professional | APAC
Industry
Advertising / Marketing / PR
About
My business cards say such things as Business Director, Brand Strategist and Regional Senior Planner. But when you get right down to it, I’m so much more – I’m a marketer, a communications professional, an entrepreneur, a social media strategist and an avid volunteer.
I’m also a big believer in the power of branding.
I believe that we don’t just buy any “stuff.” We don’t make purchase decisions based only on brand names, features and benefits. We make decisions based on emotions, “gut feel” and delivery on brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, I need some of THAT!”
And so I ...
Tags
singapore
skills
emerging trends
marketing communication
media business
new technologies
social media
See more
Presentations
(1)Likes
(11)Product Marketing in Global SaaS
Andrew Malcolm
•
5 years ago
The Network Effects Bible
NFX
•
5 years ago
Search Content vs. Social Content
Semrush
•
8 years ago
The Self Service Economy
Steven Van Belleghem
•
10 years ago
VisionMobile - Business models of mobile ecosystems - Digital Winners
SlashData
•
10 years ago
2017 Global Real Estate Portal Report
Mike DelPrete
•
6 years ago
Content Strategy for Everything
Kristina Halvorson
•
8 years ago
Culture
Reed Hastings
•
14 years ago
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
9 years ago
Digital Strategy Toolbox
Julian Cole
•
11 years ago
You Suck At PowerPoint!
Jesse Desjardins - @jessedee
•
11 years ago
Personal Information
Organization / Workplace
Singapore, Singapore Singapore
Occupation
'Go-To' & 'Get-It-Done' Person | Brand & Communications Strategist | Marketing & Advertising Professional | APAC
Industry
Advertising / Marketing / PR
About
My business cards say such things as Business Director, Brand Strategist and Regional Senior Planner. But when you get right down to it, I’m so much more – I’m a marketer, a communications professional, an entrepreneur, a social media strategist and an avid volunteer.
I’m also a big believer in the power of branding.
I believe that we don’t just buy any “stuff.” We don’t make purchase decisions based only on brand names, features and benefits. We make decisions based on emotions, “gut feel” and delivery on brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, I need some of THAT!”
And so I ...
Tags
singapore
skills
emerging trends
marketing communication
media business
new technologies
social media
See more