How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
5. Content can be inconsistent
in the way we talk
and what we talk about.
6.
7. “The major in accounting is designed to provide students with
the general, business, and accounting knowledge necessary for
them to succeed as professional accountants. As accounting is a
dynamic field, all accounting majors will learn how to keep their
knowledge up to date so they can continue to grow throughout
their professional careers.”
8.
9. “Information technology (IT) has revolutionized the way
consumers and businesses relate and interact in the economy.
For consumers, online retailing has become the dominant
distribution channel for a wide variety of products and services,
with massive shifts underway from brick and mortar to ecommerce and the Web, and now into social media. Not only has
technology changed the way people consume, it has also
dramatically changed the workplace.”
10. Inconsistency can come in
the form of how we organize
content and the different
content types that we use.