Klout and Online Influence

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Megan Berry

Presentation at the Future Marketers Social Media Workshop in Napa

Technology

Klout and Online
Inﬂuence
Megan Berry
Inﬂuencer Marketing Manager, Klout
@meganberry / @Klout

in•flu•ence: the ability to drive
action

Why Do You Care?
1. Measure Your Own Success

2. Understand Your Network

3. Know Who To Connect To

Social Actions

Clicks Conversations Messages Lists

❝ The Standard for Influence
❞
2000+ API Partners Inﬂuencer Perks

The Klout Score

20 (average)

0 100

Inactive Most Inﬂuential

Score Components

True Reach Ampliﬁcation Network

Topical Inﬂuence
Klout is able to drill down and ﬁnd inﬂuencers on
Sub-heading will take upof topics.
hundreds of thousands two lines
usually

Entertainment Technology Startups Marketing

Tuesday, September 7, 2010

❝ For a service to succeed, it
needs to attract those early
adopters who can help propel
a strong population
❞
- Louis Gray

Klout Inﬂuencer Campaigns

1. Targeting 2. Invitation 3. Engagement 4. Ampliﬁcation

Meritocracy based on
the quality of your
content

Thanks! Any Questions?

Would love to hear from you
@meganberry
megan@klout.com

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Klout and Online Influence

1. Klout and Online Inﬂuence Megan Berry Inﬂuencer Marketing Manager, Klout @meganberry / @Klout

2. What is Inﬂuence?

3. It’s not a popularity contest

4. It’s not about followers

5. in•flu•ence: the ability to drive action

6. It’s not new

7. Why Do You Care? 1. Measure Your Own Success 2. Understand Your Network 3. Know Who To Connect To

8. How is inﬂuence measured?

9. Network @ @ @ @ @ RT! RT! RT! @

10. Social Actions Clicks Conversations Messages Lists

11. What is Klout?

12. ❝ The Standard for Influence ❞ 2000+ API Partners Inﬂuencer Perks

13. The Klout Score 20 (average) 0 100 Inactive Most Inﬂuential

14. Score Components True Reach Ampliﬁcation Network

15. Topical Influence Klout is able to drill down and find influencers on Sub-heading will take upof topics. hundreds of thousands two lines usually Entertainment Technology Startups Marketing Tuesday, September 7, 2010

16. ❝ For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray

17. Audi A8 Perk

18. Klout Inﬂuencer Campaigns 1. Targeting 2. Invitation 3. Engagement 4. Ampliﬁcation

19.

20. Meritocracy based on the quality of your content

21. Thanks! Any Questions? Would love to hear from you @meganberry megan@klout.com

Klout and Online Influence

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