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Let Food Be thy Medicine
& Medicine Be thy Food
Megan	
  Grocki,	
  	
  
Experience	
  Strategy	
  Director	
  
#HxR2014	
  	
  	
  	
  	
  @megangrocki	
  
What has happened
to our food?
How is our food
affecting our health?
What can we do
about it?
has happened
to our food?
WTF
Photo:	
  Mark	
  Kegans	
  for	
  The	
  New	
  York	
  Times	
  
Photo:www.perdueagribusiness.com	
  
Genetically modified
organisms (GMOs)
“Organisms in which the genetic
material (DNA) has been altered in a
way that does not occur naturally.”
-World Health Organization
Is genetically modified
(Bt) Corn
Bacillus thuringiensis 
(Bt) Corn
classified as a
pesticide by the EPA
Yellow No. 5 (tartrazine)
azodicarbonamide
MSG
Aspartame
Sodium benzoate
High fructose corn syrup (HFCS)
Sodium nitrite
80% of antibiotics
sold in the US
are used on
farm animals FDA	
  
Pesticides
Insecticides
Fungicides
Herbicides (Glyphosate)
- 527 million pound increase since 1996
C.	
  Benbrook,	
  2012	
  
What does our
food have to do
with our health?
We Are Sicker
& Die Younger
Than Others In Wealthy Nations
Source:	
  NaHonal	
  Research	
  Council	
  and	
  InsHtute	
  of	
  Medicine.	
  U.S.	
  Health	
  in	
  InternaHonal	
  PerspecHve:	
  
Shorter	
  Lives,	
  Poorer	
  Health.	
  Washington,	
  DC:	
  The	
  NaHonal	
  Academies	
  Press,	
  2013.	
  
American	
  Diabetes	
  AssociaHon.	
  	
  
American children born each year
since 2000, will develop Type 2 diabetes
1 in 3
Source:	
  Stanford	
  school	
  of	
  medicine	
  
has food allergies
1 in 13
2,615
4,135
9,537
1998-2000 2001-2003 2004-2006
Food allergy related
hospitalizations for
children under 18
Center	
  for	
  Disease	
  Control.	
  Na2onal	
  Health	
  Interview	
  Survey	
  	
  
Pediatrics,	
  May	
  21,	
  2010	
  
of girls are expected
to begin puberty
by the age of 7
15%
Centers	
  for	
  Disease	
  Control	
  
CANCER is the leading
cause of death by disease
in children under 15
President's	
  Cancer	
  Panel	
  Report	
  
of Americans are expected
to get cancer
41%
Environmental	
  Health	
  Perspec@ves	
  -­‐	
  V.106,	
  N.6	
  -­‐	
  Jun98	
  
We spend more
on health care and
disease management
than any other country on the
planet.
Source:	
  NaHonal	
  Research	
  Council	
  and	
  InsHtute	
  of	
  Medicine.	
  U.S.	
  Health	
  in	
  InternaHonal	
  PerspecHve:	
  
Shorter	
  Lives,	
  Poorer	
  Health.	
  Washington,	
  DC:	
  The	
  NaHonal	
  Academies	
  Press,	
  2013.	
  
Many diseases
are diet-related
& PREVENTABLE
We	
  are	
  overfed,	
  and	
  undernourished	
  
Food	
  insecurity	
  
	
  
	
  
We	
  are	
  overfed,	
  and	
  undernourished	
  
Food	
  insecurity	
  
	
  
	
  
Source:	
  American	
  Journal	
  of	
  Medicine	
  (hWp://www.ncbi.nlm.nih.gov/pubmed/244405
Nearly 1 in 3
adults with a
chronic disease has
problems paying for food,
medicine, or both.
Image	
  Credit:	
  Wikimedia	
  Commons	
  
What if we could
PREVENT unnecessary
illness in the first place?
What can we do
about this?
We as individuals can …
Cut Artificial Colors
Count chemicals, not calories
Eat Less Fake Food
Seek out yummy ways to consume superfoods
Learn more about GMOs and support labeling
Support producers who don’t use antibiotics, or
pesticides
We as healthcare professionals can …
Consider nutrition in our content
Build awareness around the food/health
connection
Integrate nutrition information into our interfaces
Getting the facts and doing research is key – study
food consumption patterns alongside other work
Cool things
happening with
food, media, and
technology
Produce at
convenient stores
 
Fooducate	
  
Fooducate
Social media
pressure
So much sickness
could be prevented
by improving
nutrition literacy
It’s not hopeless –
we can all do
something
Food is “health” care,
Medicine is “sick” care
Let’s fix food to
improve health
Thank you!
mgrocki@madpow.com
@megangrocki

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Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System