A Project report on Employee Satisfaction

1. 1
SUMMER INTERNSHIP PROJECT
ON
“EMPLOYEE SATISFACTION”
Submitted to
S.R. LUTHRA INSTITUTE OF MANAGEMENT
IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
In
Gujarat Technological University
UNDER THE GUIDANCE OF
Faculty Guide: Company Guide:
Mh. Imran Saikh Mr.GirishMalhotra
Head of Human Resource Department
(Ultra Tech Cement Ltd, Kovaya)
Submitted by
Ms.MeghaSanghavi [Batch No. 2013-15, Enrollment No. 138050592089]
MBA SEMESTER III
S.R. LUTHRA INSTITUTE OF MANAGEMENT – 750/805
MBA PROGRAMME
Affiliated to Gujarat Technological University
Ahmadabad
August, 2014

2. 2
Students Declaration
I Ms. Megha.NiteshbhaiSanghavi ,student of S.R.Luthra Institute
ofManagement, hereby declare that the report for summer internship project
entitled Human Resource Management and my topic is Analysis on
Employee Satisfaction in UltraTech Cement(ADITYA BIRLA GROUP) is a
result of my indebtedness to other work publication,references,if any, have
been duly acknowledged.
Place:-Kovaya (Amreli)
Date: 16-8-2014
Megha.NSanghavi

3. 3
Institute‟s Certificate
Certified that this Summer Internship Project Report Titled “Employee
Satisfaction is the bonofide work of Ms. MeghaSanghavi(Enrollment
No.138050592089), who has carried out the research under my supervision. I
also certify further, that to the best of my knowledge the work reported herein
does not form part of any other project report or dissertation on the basis of
which a degree or award was conferred on an earlier occasion on this or any
other candidate.
Place: Surat
Date: ________________
___________________
(Mh.ImranSaikh)
SIP Guide
___________________
(J.M. Kapadia)
I/C Director

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Preface
It is said that practice makes a man perfect. So professional study is
incomplete without its practical knowledge. In the field of business, theory
provides the fundamental stone for the guidance of practice but practice
examines the element of truth lying in the theory therefore stand coordination
between theories and practice is very essential to make MBA perfect.
Each & every activity is started for the accomplishment of goals & for this
purpose management is required. As being student of MBA, a management
stream, we have to go in different types of analysis for practical knowledge &
practical training.
A project is a systematic and scientific study of financial problem with
application of financial skill and concepts. Every company has to recognize its
strength and weakness, opportunities and threat in field of finance to stay in
the cut throat competition.
I was assigned a study of a projecton “EMPLOYEE SATISFACTION” OF
ULTRA TECH CEMENT.
Secondary is to share the practical knowledge and real experience in world of
finance .The details mention in this report is based on real situation and
research.
I hope the report will be special interest to the finance students who are on
look for such real life situation beyond their class room study.

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ACKNOWLEDGEMENT
I take this opportunity to thank the Gujarat Technological University for
giving me a chance to do this project.
I express my sincere gratitude to the Director,Course Co-coordinator Dr.
J.P KAPADIA Sir Guide Prof. Mh.ImranSaikh Sir and our Librarian and
other teachers for this constant support and helping for completing the project.
I am also grateful to my friends for giving support in my project. Lastly, I
would like to thank each and every person who helped me in completing the
project especially my Parents.

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Executive Summary
UltraTech Cement Limited, a Grasim subsidiary has an annual capacity of 17
million tones. It manufactures and markets Ordinary Portland Cement
andPortland Pozzolana Cement.UltraTech has five integrated plants, five
grinding units and three terminals two in India and one in Sri Lanka.
UltraTechis the country's largest exporter of cement clinker. The company
exports over 2.5 million tones per annum, which is about 30 per cent of the
country's total exports. The export markets span countries around the Indian
Ocean, Africa, Europe and the Middle East.
The goal is to gather preliminary data and to reach the real nature of the
problem and to suggest new ideas, Descriptive Research is taken up. Here
survey was done by using structured questions.
The source of our data is primary data and secondary data. Primary data was
collected from the respondents, who were interviewed there, for the first hand
frequencies was the basis on which analysis was carried out. While the
secondary data regarding subject was obtained from various magazines,
journals, web sites, newspapers, and books.
For analyzing and interpreting the data we have used various statistical tools
like SPSS 17,Ms Excel 2007 and Ms Word 2007. The test that was applied to
interpret the statistical data collected through questionnaire was chi-square.

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TABLE OF CONTENTS
o Company’s Certificate
o Students’ Declaration
o Institute’s Certificate
o Preface
o Acknowledgement
o Executive Summary
Sr.
No.
Particulars Page
No.
1. Introduction 9
2. Industry Profile 11
a. Global
b. National
i. Major Cement Drivers
c. PESTEL
d. Current trends
e. Major Players
12
15
17
18
19
21
12
3. Company Profile 22
a. Company Profile
b. History
c. Mission & Vision
d. Objectives of Ultra Tech
e. About Board of Directors
f. Highlights of ultra Tech
g. Awards & Achievements
h. Major Thrust Areas
i. SWOT Analysis
22
24
26
27
28
29
30
31
37
22
4. Review of Literature 45
5. Research Methodology 49
a. Problem Statement
b. Research Objective
c. Scope of the Study
50
50
51

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d. Research Design
i. Type of Design
ii. Sampling
iii. Data Collection
iv. Tools for Analysis
51
52
52
52
54
6. Findings 72
7. Suggestions 73
8. Conclusion 74
9. Bibliography 75
10. Annexure 77

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Chapter –1
Introduction

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Human resource is considered to be the most valuable asset in any
organization. It is thesum-total of inherent abilities, acquired knowledge and
skills represented by the talents andaptitudes of the employed persons who
comprise executives, supervisors and the rank and fileemployees. It may be
noted here that human resource should be utilized to the maximum possible
extent, in order to achieve individual and organizational goals. It is thus the
employee‟sperformance, which ultimately decides, and attainment of goals.
Employee satisfaction is the terminology used to describe whether employees
are happy and contented and fulfilling their desires and needs at work. Many
measures purport that employee satisfaction is a factor in employee
motivation, employee goal achievement, and positive employee morale in the
workplace.
Employee satisfaction, while generally a positive in your organization, can
also be a downer if mediocre employees stay because they are satisfied with
your work environment.
The term relates to the total relationship between an individual and the
employer forwhich he is paid. Satisfaction does mean the simple feeling state
accompanying the attainment ofany goal; the end state is feeling
accompanying the attainment by an impulse of its objective.

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Chapter – 2
Industry Profile

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The Global Cement Industry
Cement is a basic ingredient for the construction industry. Cement is made
out oflimestone, shell, clay mined out of a quarry close to the plant. The raw
material iscrushed, and then heated at temperature in excess of 1000 ºC in
rotating kiln tobecome clinker. Clinker is then mixed with gypsum and ground
to a fine powderto produce final grade of cement. The technology is a
continuous process and ishighly energy intensive.
Cost of cement is 29% energy, 27% raw materials, 32% labour and
12%depreciation.
The weight/to price ratio make transportation cost very high. The
competitiveradius of a typical cement plant for most common types of cement
extends nomore than 300 kilometers. However, cement can be shipped
economically by seaand inland waterway over great distances, extending
greatly the competitiveradius of cement plants with access to waterborne
shipping lanes. Thus, thelocation of a cement plant and the cost to transport
the cement it producesthrough its distribution terminals bear significantly on
the plant‟s competitiveposition and the prices it may charge. The minimum
efficient size for a cementplant is around 1 million ton a year.
As a consequence of a relatively low minimum efficient plant and
transportationcosts cement production is highly fragmented. It is estimated
that there arearound 1500 integrated cement production plants in the world.
Although theindustry has seen the emergence of strong global players such a
Lafarge orCEMEX, the share of the four largest firms account only for 23% of
the overalldemand.
Cement is distributed in bags or is delivered to construction sites through
readymixLorries.
The major segments of the industries are:

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• Aggregates: quarries and crushing minerals to be mixed with cement tomake
concrete
• Cement production
• Ready Mix: distribution of ready to use concrete
Cement Consumption and GDP/Cap
2012 2010 2008
Country GDP Cement GDP Cement GDP Cement
Brazil 11,340 353 10,678 314 8623 271
China (Official) 6091 1581 4433 1322 3414 1036
India 1489 191 1419 131 1042 148
Japan 46,720 400 43,118 370 37,972 446
Russia 14,037 402 10,710 355 11,700 430
Saudi Arabia 31,800 1700 19,327 1522 19,714 1625
Singapore 51,709 1035 42,784 820 36,972 940
South Korea 22,590 911 30,000 950 27,600 1114
Spain 28,624 438 29,863 453 34,977 936
Switzerland 78,925 560 70,370 637 68,555 601
UAE 49,800 990 34,049 1757 46,310 4365
UK 39,093 206 36,703 205 43,780 203
USA 51,749 232 48,358 220 48,407 305
Qatar 103,900 3023 71,510 4252 84,628 4710
Finland 45,721 302 43,846 336 51,186 360
Norway 99,558 343 86,156 340 95,190 401
Vietnam 1755 560 1334 605 1165 417
Global average (Est.) 10,281 536 9307 447 9211 420

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0
20000
40000
60000
80000
100000
120000
Country
Brazil
China(Official)
India
Japan
Russia
SaudiArabia
Singapore
SouthKorea
Spain
Switzerland
UAE
UK
USA
Qatar
Finland
Norway
Vietnam
Globalaverage(Est.)
2012
2010
2008

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The cement industry in India
India's potential in infrastructure is huge. The country is expected to become
the world's third largest construction market by 2025, adding 11.5 million
homes a year to become a US$ 1 trillion a year market, according to a study
by Global Construction Perspectives and Oxford Economics.
Notwithstanding its current position as one of the leaders in cement
production, India‟s riches in the sector remain somewhat untapped. “Lafarge's
India business has been very successful and the country is among the top 10
markets globally for Lafarge. But going forward, we should rank higher
because of the potential of the Indian market,” says Mr. Martin Kriegner, CEO
of the Indian branch of the world‟s largest cement manufacturer, Lafarge.
Market Size
India is among the best cement markets in Asia, according to Switzerland-
based cement major Holcim. The company operates in India through group
companies ACC and Ambuja Cements.
The Indian cement sector is expected to witness positive growth in coming
years, with demand set to increase at a CAGR of more than 8 per cent during
2013–14 to 2015–16, according to the latest RNCOS report titled, „Indian
Cement Industry Outlook 2016‟. The report further observed, after analysing
the regional trend of cement consumption, that the Southern region is creating
maximum demand, which is expected to increase in future.
Investments
The cement industry has been expanding on the back of increasing
infrastructure activities and demand from the housing sector over the past
many years. According to data released by the Department of Industrial Policy
and Promotion (DIPP), cement and gypsum products attracted foreign direct
investment (FDI) worth Rs 13,370.32 crore (US$ 2.24 billion) between April
2000 and February 2014.
Some of the major investment and developments in the Indian cement
industry are as follows:
Ambuja Cement, part of the Holcim Group, plans to invest Rs 802 crore
(US$ 134.39 million) in 2014 in various ongoing projects. The company

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has proposed to fund the entire capex through internal accruals, as per
Ambuja Cement‟s annual report.
Prism Cement Ltd has become the first Indian company to get the
Quality Council of India's (QCI) certification for its ready-mix concrete
(RMC) plant in Kochi, Kerala. The company received the certification
from Institute for Certification and Quality Mark (ICQM), a leading
Italian certification body authorized to oversee QCI compliance.
After commissioning its first waste-heat recovery plant at Gagal
in Himachal Pradesh, ACC plans to replicate the success at its cement
plants in Wadi (Karnataka), Jamul ChhattisgarhKymore (Madhya
Pradesh) and Chanda (Maharashtra) with an investment of about Rs
360 crore (US$ 60.32 million).
UltraTech Cement Ltd, India‟s biggest maker of cement, plans to buy
the local assets of Holcim Ltd and Lafarge SA.
ACC plans to invest Rs 3,000 crore (US$ 501.16 million) in a capacity
upgrade and expansion project at its Jamul plant in Chhattisgarh and
its grinding unit in Jharkhand.
UltraTech Cement, an Aditya Birla Group Company, has acquired the
4.8 million tone per annum (MTPA) Gujarat unit of Jaypee Cement
Corp for Rs 3,800 crore (US$ 634.81 million).

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Major cement demand drivers
Housing sector accounts for 64 per cent of the total cement demand in India.
Domestic cement consumption
The domestic cement consumption is expected to increase at a CAGR of 10.2
per cent during FY11-17 and reach 398 million tones.

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Pastel analysis
Political
The price of cement is primarily controlled by the coal rates, power tariffs,
railwaytariffs, freight, royalty and cess on limestone. Interestingly, government
controls all of theseprices. Government is also one of the biggest consumers
of the cement in the country. Most stategovernments, in order to attract
investments in their respective states, offer fiscal incentives inthe form of
sales tax exemptions/deferrals. States like Haryana offer a freeze on power
tariff for5 years, while Gujarat offers exemption from electric duty. (India
Infoline Ltd n.d.)
Economic
Currently, the industry is on the boom, with a lot of government infrastructure
and housingprojects under construction. In spite of seeing a fall during 2008-
09, the export segment of theindustry is expected to grow again on account of
various infrastructure projects that are beingtaken up all over the world and
numerous outstanding cement plants coming up in near future inthe country.
SOCIAL
Usually, the cement industry in India consists of both the organized sector and
the unorganized sector. Organized sector comprises of the well-known
cement manufacturing companies while the main players of the unorganized
sector are the regional and local cement-producing units in various states
across the state. Indian consumers prefer buying branded cement like
ULTRATECH, JAYPEE CEMENT, LAFARGE CEMENT etc. It has been seen
in the past, aswell, that mini cement plants with low brand value and image
are not able to survive against thecement giants. With a population of more
than 100 billion people, it is expected that cementindustry will create another
25 lakhs jobs in the next 4-5 years.

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TECHNOLOGY
From mining to production the entire process depends on technology. The
Government of Indiaplans to study and possibly acquire new technologies
from the cement industry of Japan. The
government is discussing technology transfer in the field of energy
conservation andenvironment protection to help improve efficiency of the
Indian cement industry. Cement.industry has made tremendous strides in
technological up-gradation and assimilation of latesttechnology. At present
93% of the total capacity in the industry is based on modern and
environment-friendly dry process technology.
Current Trends
Indian Cement- Limestone scenario
The Indian Cement Industry exemplifies this to a nicety. The Cement
Industry the world over is tightly correlated to the GDP (the factor in India is
estimated to be about 0.88). Though the roots of the cement industry in India
goes back to 80 years, the beginning of Industrialization in India provided the
right opportunity for the cement industry to make its presence felt. Absence of
serious competition, the presence of railway sidings and abundance of
limestone seemed to be the only criteria for setting up cement plants. Though
limestone occurs under all ages in India, crystalline limestone
of Archaean age were mostly targeted and plants set up.
And then, the inevitable happened. The now old cement plants based on
Archaean limestone not only found their technology obsolete but also found
their limestone resources fast depleting. The companies were forced to find
alternate resources, which by then had become scarce or find new ways to
increase recovery from their existing deposits. To their dismay, they
discovered that the markets - so lenient earlier were unwilling to bear costs
accruing due to the companies' outdated procedures and processes,

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demanded higher standards of quality. After decontrol of cement prices new
cement plants sprang up on sedimentary limestone deposits other than
Archaean. Which are of simpler nature since the entire run- of- mine could be
consumed, the cost of extraction for these plants was appreciably lower
whereas the older set-ups had to manage with progressively lower recovery
ratios. Companies are now forced to work deposits once considered unviable
and/or unworkable with selective mining. Earlier threshold values are no
longer applicable for the older plants and only technology seems to offer the
panacea for survival.

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Emerging trends
High degree of mechanization and capacity to handle large volumes has
lowered the run-of- mine costs. Detailed geological explorations and
technological advances made in geostatistics and interpretations, now
make it possible for a clearer understanding of structures and working of
limestone, balancing the economics, deploying large earthmoving
equipment handle large volumes of overburden and exploit residual
threshold deposits.
Major players in cement industry
The Indian cement industry is largely dominated by a few companies. The top
20 cement companies account for almost 70% of the total cement production
of the country. During April-September 2009, the Indian cement companies
produced 11 MT cement, whereas the total cement product in the country in
FY09 was 231 MT. It is further expected to reach 236.16 MT in FY11 and
262.61 MT in FY12.
LIST OF TOP 10 COMPANIES IN INDIA
Following are the list of top 10 cement companies in India:
1. ACC Limited
2. Ambuja Cements Limited
3. UltraTech Cement Limited
4. India Cement Limited
5. Shree Cement Limited
6. Rain Cement Limited
7. Prism Cement Limited
8. Madras Cement Limited
9. Birla Cement Limited
10.JK Cement Limited

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Chapter - 3
PROFILE OF
ULTRA TECH CEMENT
LIMITED

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The Aditya Birla Group is an Indian Multinational Conglomerate Named
„AdityaVikram Birla, headquartered in the Aditya Birla Centre inWorli,
Mumbai, India. It operates in 33 countries with more than 136000
employees worldwide. The group was founded by Seth Shiva Narayan Birla
in 1857.
The group interested in sectors such as Viscose staple fiber, metals,
cement (largest in India ), Viscose filament yarn, branded apparel,
carbon black, chemicals, fertilizers, insulators, financial services,
telecom (Third largest in India), BPO and IT services.
The Aditya Birla Group is a diversified conglomerate with a totalrevenues of
approximately US $40 billion in year 2012. With gross revenue of USD 40
Billion in 2012 it is the (third largest Indian Private Sector conglomerate)
behind Tata Group with revenue of just over USD 100 Billion and RIL with
revenue of USD 74 Billion.
“ Aditya Birla Group has emerged as the Number 1 corporate, the „Best in
Class‟ across all the six pillars of Corporate Image, according to the annual
Corporate Image Monitar 2012-13 conducted by Nielsen, a leading global
provider of insights and information into what consumer watch and buy.
INTRODUCTION OF ADITYA BIRLA GROUP

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The Group‟s Cement business was earlier under Grasim Industries and Ultra
Tech Cement. The two entities have now been merged into Ultra Tech
Cement to form India‟s largest Cement company which is founded in 1983.
Ultra Tech Cement was acquired from L&T in 2004.
Ultra Tech Cement Limited is India‟s biggest cement company and India‟s
largest exporters of cement clinker based in Mumbai, India. The company is
division of Grasim Industries. It has an annual capacity of 52 million tones.
Ultra Tech Cement holds the superbrand Status. Which holds the revenues
of US $ 3.7 billion in 2011-12 and profit of US $ 450 million in 2011-12.
It manufacturers and market ordinary Portland cement, Portland blast furnace
slag cement, white cement and Portland Pozzolanacement. The export
markets span countries around the Indian Ocean, Africa, Europe and the
Middle East. Most of the plants have ISO 9001, ISO 14001 and OHSAS
18001 certification. In addition, two plants have received ISO 27001
certification and four have received SA 8000 certification.
The company exports over 2.5 million tones per annum, which is about 30%
of the country‟s total exports.
Ultra Tech Cement Limited has 12 Integrated plants, 1 white cement plant, 11
grinding units in India and 1 Clinkerization plant in UAE, 15 grinding units ( 11
in India, 2 in UAE, 1 each in Bahrain and Bangladesh) and 6 bulk terminals ( 5
in India and 1 in Sri Lanka).
In 2003 The Board of Larsen &Tourbo (L&T) decides to demerge its cement
business into a separate cement company (Cemco). Grasim decides to
acquire 8.5 per cent equity stake from L&T and then make an open offers for
30% of the equity of Cemco, to acquire management control of the company.
HISTORY OF ULTRA TECH CEMENT

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The UltraTech Cement Ltd's captive jetty is situated on Saurashtra coast
(village Kovaya) between Jafrabad and the port of Pipavav (in Pipavav Port
area). This captive jetty was built with the intention of taking the company's
cement and clinker produced by its plant, the Gujarat Cement Works (GCW),
at village Kovaya to international buyers (export market) and also to western
India's coastal regions, through sea routes so as to reduce the logistics cost to
a great extent.
This jetty is considered crucial since it is the lifeline for the Ultra Tech
cement plant, including that of its another plant, the Narmada Cement at
Jafrabad. The captive berth today handles clinker and bulk cement cargo for
outward movement and based on the availability of jetty's space it then
handles coal, gypsum, iron ore and so on, for inward movement for captive
use only.

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VISION
To be India‟s largest cement manufacturing unit at a single location,
producing premium quality cement with clear focus on all stake holders.
 Customization
 Quality consistency
 Product range
 Cost competiveness
 Employee empowerment
MISSION
We shall be over 6.50 million MT cement plant through innovative
processes and empowered employees by 2014.
We shall adopt the best of practices to deliver superior value to our
employees, customers, business associates and society at large.
To deliver value to their customer .Shareholder , employees and society at
large.

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OBJECTIVES OF UTCL
INTEGRITY : Honesty in every Action
COMMITMENT : Deliver on the Promise
PASSION : Energized Action
SEAMLESSNESS: Boundary less in Letter
SPEED : One step ahead always
INTEGRITY COMMITMENT
PASSION SEAMLESSNESS

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Kumar Mangalam Birla - Chairman
Mrs. Rajshree Birla - Chief Marketing Officer
M. Damodaran - Unit Head - White Cement
K.C. Birla - Chief Financial Officer
S.K. Chatterjee - Company Secretary
About Board Of Directors

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No of Employees 13155 across 5 countries
Working Shift A- 6:00 to 2:00, B- 2:00 to 10:00, Night Shift – 10:00
to 6:00 , General Shift – 8:30 to 5:30
Product Ordinary Portland cement, Portland blast furnace slag,
White cement, Portland Pozzolana cement
Brand Ultra Tech cement, Ultra Tech Concrete, Ultra Tech
Building Solution, White Cement , Star cement
Accounting Year 1st
April to 31st
March
Country 25 countries
India, UK, Germany, Hungary, Brazil, Italy, France,
Luxembourg, Switzerland, Australia, USA, Canada,
Egypt, China, Thailand, Laos, Indonesia, Philippines,
Dubai, Singapore, Myanmar, Bangladesh, Vietnam,
Malaysia and Korea.
Tagline “ The Engineer‟s Choice”
Logo
Competitors Ambuja cement, J.K. cement, Sanghi cement, Acc
cement
Highlights of Ultra Tech oCement

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“ Dun and Bradstreet Awards” for the best cement Company in
India 2012.
Top Exporter Award from CAPXILE for the 16th
consecutive
year.
IMC Ramkrishna Bajaj National Quality Award - “ Performance
Excellence Trophy 2012” for the Birla White.
Greentech Environment Excellence Award 2012 from Greentech
for Gujarat Cement Works.
„Subh Karan Sarwagi Environment Awards‟ from the Federation
of the Indian Mineral Industries for Rajshree Cement Works.
National Awards for the excellence in Energy Management
2012 “ Energy Efficient Unit” from CII for Redipalayan Cement
Works.
“National Energy Conservation Award2012” from Ministry of
Power, New Delhi for Vikram Cement Works.
Awards and Achievements

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Major Thrust Areas
A. WCM
World class Manufacturing (WCM) is adopted to improve
Employee participation in small groups in excelling the manufacturing
and improving the overall equipment efficiency by eliminating all forms
of defects and losses.
B. Total Quality Management
In order to improve the Quality Management Performance of the
organization, the international Quality Rating System (IQRS) has been
adopted and attained level 6 in the year 1999. Further in this direction,
Six Sigma concept has been initiated to improve the process
efficiencies and 4 projects were initiated under this concept. It is our
endeavor to sustain and improve further on a continuous basis.
C. Strategic Quality Planning
The Strategic Planning has been deployed since three years as a
measure to improve the organization‟s capability to meet long and
short term goals and to enhance cost competitiveness, operational
efficiency, quality consistency and customer satisfaction.
D. Capacity Additions
In order to maintain the No. 1 Position in the region, the
Rajashree Cement enhanced its capacities through Technology Up
gradation in the existing 3 lines to increase the overall production from
9,000 TPD to 12,500 TPD.
E. Manpower rationalization
In order to keep man power costs down and to benchmark with best in
class industry, Man Power rationalization is undertaken through job
evaluation / Man Power studies, de-layering / VRS.

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Raw materials required to produce cement
1. Lime stone
2. Aluminum leatherette
3. Hematite
4. Gypsum
5. Fly ash
The contents of raw materials consumed to produce the cement
are:-
1. Lime stone 93%
2. Aluminum latherite 2%
3. Hematite 1.5%
4. Late rite 2%
5. Fly ash 1.5%
Technology:
Ultra Tech cement has opted for the best world class technology and
equipment right from its inception. The plant has a state of art
technology featuring an assemblage of fuzzy logic x-ray analyzer and
cement scanner to ensure optimum production. The technology knows
how and the main equipment for the cement plants have been obtained
from m/s losche supplied the vertical coal mills at unit II and unit III. M/s
K HD Humboldt Ltd., Wedge Germany supplied the roller press, on the
latest equipment in the cement grinding process. The company was
first in the country to install multi-section soil with 6 compartments. In
addition to the above the company has v-separator, pyro step cooler
coal washery to reduce ash content of high ash coal.
Products profile :
The company manufactures a wide range of premium brands of
cement, catering to different needs of customers.

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Types of cement Brand name
Ordinary Portland cement 43 grade Ultratech
Ordinary Portland cement 53 grade Birla
super
Premium composite cement Birla Plus
IRST-40 Cement Rajashree IRST-40
Packing Design:
1 High-density polyethylene (HDP)
2 Paper
Weight
1 50 Kg Net per Bag.
Quality
1 Specification bureau of International standard as per quality system of
ISO-9001:2000
BRANDS OF CEMENT
1) Rajashree cement
Rajashree cement is 43 grade cement which has end strength 63
MTPA; it is positioned in the middle market segment. The product has
been used extensively for construction activities in the southern
Maharashtra and Karnataka. It enjoys a reputation of giving „value for
money‟
Materials required producing 43 Grade cement

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1 Clinker 93.50%
2 Gypsum 4.00%
3. Fly ash 2.50%
2) Birla super
Birla super is 53 grade cement in the company‟s up-market product.
Birla super has a 28 days comprehensive strength of to MTPA. It can
produce concrete up to M 70 grade with ease.
Materials required producing 53 Grade cement
1. Clinker 93.50%
2. Gypsum 4.00%
3. Fly ash 2.50%
3) Birla plus
Birla plus is a premium composite cement in the company‟s up-market
product. All cement build. But it takes a truly special one to breath life
into a construction. Birla plus not only comes with the unique quality of
strengthening your construction over time, it also has concrete answers
to the widest range of modern constructions, ranging from row houses
to skyscrapers and dams to flyovers. Constructions that stands tall.
Materials required producing Birla plus cement
1. Clinker 71%
2. Gypsum 4%
3. Fly ash 25%
4) IRST-40 Cement
IRST-40 cement is used for making railway sleepers, dams, and big
projects. It is a special category of cement and has very high brains. It
helps in producing most durable concrete and is produced when there
is an order for the project.
Materials required producing OPC 53 S Cement

35. 35
a. Clinker 96%
b. Gypsum 4%
Grasim Cement. Hotgi
Birla super cement is a grinding unit, an extension of Rajashree
cement, Malkhed (grey cement division of Grasim industries Ltd)
located at Hotgi, south Solapur district of Maharashtra with an Installed
capacity of 1.2 million tones per annum. It was commissioned on 10-
07-1995 and the commercial production started on 23-07-1995.
The raw material (clinker) for production of Birla super cement
is supplied by its sister concern, Rajashree cement, Malkhed, we were
the first in introduction the 53 grade cement (BIRLA SUPER) in the
country.
The unit has best of world class technology and equipments. We have
collaboration with various giant and reputed western based industries
so as to equip the factory with the latest technology of cement industry.
The complete plant is totally automated and centrally controlled with
the latest technology of cement industry. The complete plant is totally
automated and centrally controlled with the support of programmable
logic (PLC) arrangement.
The success of this unit is mainly because of the following major
forces:-
c. Dynamic and able leadership supported by highly qualified,
activated, committed and charged team of officer and staff with
full of professional approach.
d. Uninterrupted supply of clinker by Rajashree cement, Malkhed.
e. Regular production and dispatch planning from the respective
CMO.
f. Excellent marketing support.

36. 36
g. Co-operation from district administration, policy officials,
authorities, labor dept and nearby villagers.
The cement manufacturing process
The technology adopted by the company for manufacture of cement is
the dry process with suspension mainly because of low fuel
consumption, lesser requirement of water and high in production
capacity.
Raw material used
1. Limestone
2. Iron ore
3. Coal
4. Chemical gypsum
5. Alumnus late rite
6. Fly ash

37. 37
SWOT ANALYSIS:
STRENGTHS:
Cement demand has grown in tandem with strong economic growth derived
from:
Growth in housing sector (over 30%) key demand driver.
Infrastructure projects like ports, airports, power projects, dam & irrigation
Projects.
National Highway Development Programme.
Bharat NirmanYojana for rural infrastructure and rise in industrial projects.

38. 38
Production
The company‟s production facilities are spread across 11 integrated plants,
one white cement plant 12 grinding units and 5 terminals, 4 in India and one in
Sri Lanka. High quality cement production is increasing annually. Annual
production capacity is 23.10 million tones.
Logistics:
Ultra Tech Can directly deal with the limestone tenders and thus the middle
man do not affect its cost. Company use the local transporters which provide
the efficient transportation cost. Thereby reducing the extra expense and
making cement more economical for the local man to afford.
Plantation:
Ultra tech‟s manufacturing plant uses ultra-modern technology and imported
machinery. Company‟s Unit at Koala is the only Unit in this sector in India to
have a desalination plant. It is used for meeting the water needs of the plant
and the colony. The waste gases from the cooler are used in the desalination
plant. that makes the product recyclable and environmental friendly thereby
contributing to the environment.
Company‟s CSR corporate social responsibility activities extend to 127
villages, in proximity to its plants, across the country. (William B. Werther,
David B. Chandler, 2010)
Brand Positioning:
In the world, Aditya Birla Group is the eighth largest cement player. Ultra
Tech‟s products include Ordinary Portland cement Portland Pozzolana
cement and Portland blast furnace slag cement. The company exports over
2.5 million tons per annum, which is about 30 per cent to the country‟s total
exports. Ordinary There is cement is the most commonly used cement for a
wide range of process. Applications cover dry-lean mixes, general-purpose
ready-mixes, and even high strength pre-cast and pre-stressed concrete.
OPC(ordinary Portland cement) is used for applications, such ascomercial
buildings industrial constructions, Multi storied complexes, cement concrete
roads and heavy duty floors. PPC ( PortlandPozzolana cement )cement is
used for big construction like dam and thermal power plant.

39. 39
Distribution Channels:
Ultra Tech‟s distribution network is very widely spread out in the country with
over 5,500 dealers and 30,000 retailers with its strong distribution channels.
currentlyUltratech is starting to acquire a strong positioning in the market
giving head on competition to its rivals.
Quality:
All the plants of Ultra tech are ISO 14001 Environment management system‟s
certified sustain to OHSAS 18001 standards.
Clean technologies and processes that combine economic progress and
sustainable environment are adopted by the company for better performance.
There is plants at Awarpur and Ratnagiri in Maharashtra; There is Jafrabad
and Magdalla in Gujarat; Hirmi in Chhattisgarh; Arakkonam in Tamil Nadu;
Tadipatri in Andhra Pradesh; Jharsuguda in Orissa and Durgapur in West
Bengal. They have won the Capexil Certificate of Export Recognition – Top
Exporter –Cement, Clinker, Asbestos and Cement Products for the years
2000, 2002 and2003. BhartiyaUdyogRatan Award presented to Sh. KYP
Kulkarniby Indian Economic Development & Research Association (IEDRA)
for good quality of cement to customer, New Delhi in 2004. (Narayanan, 2007)
WEAKNESSESS:
Cement Industry is highly fragmented and it is also highly regionalized and
Low value commodity makes transportation over long distances
uneconomical.
Not available in all the places: Ultra tech is not available at all the places as it
is not manufactured at all places and all plants are not available everywhere
due to which people cannot find it everywhere hence the profit margins are
affected to a greater extend.
Human Resource:
Due to openness in the Ultra tech‟s work culture which is very informal that
does not suit for better management in corporate . The environment being
very informal affects the management a lot as being the management they
have to maintain a distance and discipline but due to the openness there is no

40. 40
such thing and they face a lot difficulty to control. And Ultra tech has
insufficient man power due to its easy recruiting and selection method.
Marketing:
Lack of awareness program for consumers due to low promotion mix: the
company faces the problem of proper promotion due to which the customers
doesn‟t know much about the product resulting into less sales of the product
instead of being a good product.
Lack of marketing mix: the company suffers with the problem of proper
marketing mix which in return results into the whole confusion state and the
product does not reach to the customers properly and in fact a lot of them
don‟t know about it also.
Health:
Highly dusty environment at the time of dumping the cement is hazardous
for health.
It affects human‟s respiratory system adversely. Ultra tech is therefore not
contributing to society as its corporate social responsibility remains unfulfilled
due to many hazards.
Others:
Cement industry is highly fragmented and regionalized as Low value
commodity makes. As transportation over long distances is uneconomical for
value sector, so cost of transporting cement is high and this keeps cement
from being profitable over long distances. In other talks, shipping cement
costs more than the profit from selling it.
PESTEL ANALYSIS:
Analysing the above through pestel framework Ultratech was highly affected
by the environmental factors. As cement plants are very harmful for the
environment causing a lot of pollution and is harmful for the health of human
being hence proving that the environmentally it is not good and hence its
plants all are made to be situated outside the city where the population rate is
low or no population. So Ultratech is bearing great difficulty in managing the
environment along with the health issues.

41. 41
OPPORTUNITIES:
With the low per capita consumption of cement in India 102 kg compared to
the global average of 260 kg and the emphasis on infrastructure development,
Ultra tech has ample opportunity to ride the growth curve. Ultratech can
develop new marketing area. It can sign MOU‟s (memorandum of
understanding) with government regarding supply of cement for government
work. Ultratech can also maintain the position of competition in the market.
Institutional market like corporate and offices, school society complexes are
growing in large scale, which will increase the requirement. People are opting
for more stable structures and good future, so large use of cement is taking
place, so government is spending heavily on infrastructure project as Indian
industry base is growing rapidly Thus, this is the right time to fully invest in
these market. There is regular demand of cement which in turn will increase
foreign investment in this sector. As roads transformation process is going on
through which the traditional method of road building will be convert by
modern concrete roads. Substantially lower per capita cement consumption
as compared to developing countries (1/3 rd of world average) Per capita
cement consumption in India is 82 kgs against a global average of 255 kgs
and Asian average of 200 kgs. For green field capacity 20 million tons per
annum will be required to match the demand in pipeline for other two years
leading to favorabledemand – supply scenario. (Verma, 2008)
THREATS:
As huge cement industry emerge there is more competition for ACC
(Associated Cement Companies) to carefully enhanced its price , product and
at the same time satisfy its dealers and customers. Cheap priced brand are
capturing like a mushroom to lower income customer base. Players such as
Jaypee Cement, Prism Cement, and Birla cement. ACC cement are eating up
considerable market share. Due to India‟ satisfy growth many new
international cement companies are expected in coming years which will bring
enormous change and can start price war. Government intervention to adjust
cement prices Transportation cost is upgrading. Due to loading restriction

42. 42
there is overloading industrialist shows increase in costs due to the shortage
in coal industry.
Many retailers are influence by better profit margin, and other Benefits
because of small industries increase competition among them, which in turn
give heavy discount to customer and start malpractices.
Timber is also being considered as one of the substitutes of cement, which is
cheap and long lasting. Due to continuous attack of earthquake, many
countries like Japan, Indonesia, and Singaporeetc are now using timber in
construction since those areas are high earthquake affected. (Kalesh, 2009)
PORTER‟S 5-FORCE MODEL (THREAT) ANALYSIS:
Analysing the above through the five forces framework:
Threat of New Entrants: The high costs are major entry barrier for the entry of
new players. The high shipment costs make it difficult to import cement.
Cement being a high volume low value commodity results in high goods
costs, which makes cement imports economically unlikely. Domestic Cement
industry is highly integrated from global cement markets. Making cement duty
free, as cement is being imported from neighboring countries. However, due
to logistics issues and lack of port, handling capabilities, imports of cement
will remain negligible and do not pose a threat to domestic industry of
Ultratech.
Competitive rivalry between existing players: Previously the rivalry was strong
among the players, as the industry was not consolidated. During the last few
years the industry has become more consolidated with the Top 3 players
Ultratech is having a combined market share of 49 percent in 2005-06 as
compared to 32 Percent in 1999-2000. (Porter, 1988)
Its competitive analysis is as follows:
Domestic players competing Ultratech are:
Associated Cement Companies Ltd (ACCL)
Associated Cement Companies Ltd manufactures ordinary Portland cement,
composite cement and special cement and has begun offering its marketing
expertise and distribution facilities to other producers in cement and related
areas. The company plans capital expenditure through expansion of existing
units and/or through acquisitions.

43. 43
Birla Corp
Birla Corp's product portfolio includes acetylene gas, auto trim parts, casting,
cement, jute goods, yarn, calcium carbide etc. The cement division has an
installed capacity of 4.78 million metric tones and produced 4.77 million metric
tones of cement in 2003-04. The company has two plants in Madhya Pradesh
and Rajasthan and one each in West Bengal and Uttar Pradesh and holds a
market share of 4.1 per cent. Going forward, the company is setting up its
captive Power plant to remain cost competitive.
Madras Cements
Madras Cements Ltd is one of the oldest cement companies in the southern
region and is a part of the Armco group. The company is engaged in cement,
clinker, dolomite, dry mortar mix, limestone; ready mix cements (RMC) and
units generated from windmills.
Lafarge India
Lafarge India Pvt Ltd, a subsidiary of the Lafarge Group, has a total cement
capacity of 5 million tones and a clinker capacity of 3 million tone in the
country. Lafarge commenced operations in 1999 and currently has a market
share of 3.4 per cent. It exports clinker and cement to Bangladesh and Nepal.
It produces Portland slag cement, ordinary Portland cement and Portland
Pozzolana cement.
Grasim-Ultra Tech Cemco
Grasim's product profile includes viscose staple fiber (VSF), grey cement,
white cement, sponge iron, chemicals and textiles. With the acquisition
of Ultra Tech, L &T's cement division in early 2004, Grasim has now become
the world's seventh largest cement producer with a combined capacity of
31million tones. Grasim (with Ultra Tech) held a market share of around 21
per cent in 2005-06.
Gujarat Ambuja Cements Ltd (GACL)
Gujarat Ambuja was set up in 1986 with the commencement of commercial
production at its 2 million tone plant in Chandrapur, Maharashtra. The group
has clinker manufacturing facilities at Himachal Pradesh, Gujarat,
Maharashtra, Chhattisgarh, Punjab and Rajasthan. The company has a
market share of around 10 per cent, with a strong foothold in the northern and
western markets. Its total sales aggregated US$ 526 million with a capacity

44. 44
of 12.6 million tons in 2003-04. Gujarat Ambuja is one of India's largest
cement exporter and one of the most cost efficient firms. It has also
earmarked around US$ 195-220 million for acquisitions Cements Ltd.
CONCLUSION:
As India is the second largest producer of cement in the worlds many big
player presents in the market after that Ultratech cement increases his market
share due to the high growth rate of real estate. Because of continuously
growth of ultra tech cement after little year company may occur top cement
manufacturer in India. After swot analysis of Ultra Tech I found that company
has many strength, but few weakness also present, there are various
opportunities for company in India and other Asian countries because the
infrastructure is continuously developing. Company has won the best
Employer award in 2007, so young generation has various career
opportunities in it. Overall performance of company is increasing
continuously in each sector like as Production, HR, Marketing it is good for
company it is soon about to establish a strong brand name in the industry due
to its good quality and reputed image that is making it exclusive from its
competitors.

45. 45
Chapter – 4
Review of Literature

46. 46
BrikendAziri
Management Research and Practice 12/2011;
Employee Satisfaction represents one of the most complex areas facing
today‟s managers when it comes to managing their employees. Many studies
have demonstrated an unusually large impact on the job satisfaction on the
motivation of workers, while the level of motivation has an impact on
productivity, and hence also on performance of business
organizations.Unfortunately, in our region, job satisfaction has not still
received the proper attention from neither scholars nor managers of various
business organizations.
Allen and Meyer, 1996; Karrasch, 2003;
Organization commitment can be defined as affiliation of employees to the
organization and involvement in it. In general there are three dimensions of
commitment which are continuance commitment, affective commitment and
normative commitment.
Goyal (1995)
Determined the extent of employee satisfaction experienced by textile workers
due to primarily the statutory labour welfare facilities provided in the private,
public and co-operative textile sectors in Punjab, the awareness and
implementation of these labour welfare facilities and their correlation with job
satisfaction, including the relationship between labour welfare and job
satisfaction.
Srivastava (2004)
The Impact of Labour Welfare on Employees Attitudes and Job Satisfaction, a
comparative study was conducted on workers in the private and public sectors
of Kanpur city. The researcher attempted to assess the quality oflabour
welfare activities;measure the degree of job satisfaction of workers provided

47. 47
with labour welfare facilities in private and public sectors and evaluates the
attitudes of workerstowardsmanagement in both the sectors.
AlamSageer, Dr. SameenaRafat, Ms. Puja Agarwal
ISSN: 2278-487X. Volume 5, Issue 1 (Sep-Oct. 2012), PP 32-39
Employee satisfaction is the terminology used to describe whether employees
are happy, contended and fulfilling their desires and needs at work. Many
measures support that employee satisfaction is a factor in employee
motivation, employee goal achievement and positive employee morale in the
work place. Basically employee satisfaction is a measure of how happy
workers are with their job and working environment.
In this paper various variables responsible for employee satisfaction has been
discussed such as Organization development factors, Job security factors,
Work task factors, Policies of compensation and benefit factor and
opportunities which give satisfaction to employees such as Promotion and
career development also has been described .This paper also deals the
various ways by which one can improve employee satisfaction.
HalilZaimSelimZaim
Fatih University, TURKEY
Employee satisfaction is considered to be a critical success factor for
organizations. The concept of employee satisfaction has gained a special
concern from both academicians and practitioners. This study aims to provide
a framework for employee satisfaction and determine the critical factors of
employee satisfaction and to measure their effect on overall evaluation of
employee satisfaction in small and medium sized enterprises (SME) based on
the data collected from Turkey. Data analysis revealed that there is a positive
relationship between the each factor of employee satisfaction which are
named satisfaction from pay and benefits (P&B), satisfaction from peers (P),
satisfaction from management (M), satisfaction from working environment
(WE), satisfaction from superior (S) and overall employee loyalty in SMEs.

48. 48
Furthermore, relevant recommendations and measures for improving the
employee satisfaction are proposed.
Judge, Timothy A.; Thoresen, Carl J.; Bono, Joyce E.; Patton, Gregory
K.Psychological Bulletin, Vol 127(3), May 2001,
Database: Psyc articles
[Journal Article]
A qualitative and quantitative review of the relationship
between job satisfaction and job performance is provided. The qualitative
review is organized around 7 models that characterize past research on the
relationship between job satisfaction and job performance. Although some
models have received more support than have others, research has not
provided conclusive confirmation or discontinuation of any model, partly
because of a lack of assimilation and integration in the literature.

49. 49
Chapter - 5
Research
Methodology

50. 50
PROBLEM STATEMENT
The implications of technology in the field of company and various services
provided by company for their employee. The innovations and development
takes place in the company sector does really affect the way of works. The
statement of problem is an effort to identify the impact of technology on
production and the employee preference towards it. This study has been
done under the Ultra Tech Cement limited, Gujarat cement works kovaya.
OBJECTIVES OF THE STUDY
The main aim of the study is to analyze and examine level of job satisfaction
among theUltra Tech Cement employees and to know the problems faced by
the employees of the various categories.
The specific objectives are as follows:
 To present a profile of Ultra Tech Cement and organizational structure
etc.,
 To observe the level of satisfaction among of employees relating to the
nature of the job andother factors.
 To identify the extent of job satisfaction in theUltra Tech Cement
employees and its impact on the job
 Performance of the employees.
 To evaluate the working environment in Ultra Tech Cement
 To examine satisfaction regarding the salary and other benefits of its
employees.
 To suggest suitable measures to improve the overall satisfaction of the
employees in then organization.

51. 51
SCOPE OF THE STUDY
In the survey an attempt has been made to analyze the job satisfaction of
employees ofUltra Tech Cement Kovaya (Gujarat Cement Works).
The Head Office of the Ultra Tech Cement is situated at Andheri East
Mumbai.
The study tries tounderstand the level of satisfaction among the employees of
UTCL. It further explains the areaon which employees are mostly dissatisfied.
Job satisfaction of the employees has been analyzed on the basis of the
following seventeen job related factors.
 Salary and monetary benefits
 Job security
 Promotion policy
 Working environment
 Employees participation in management
 Freedom of expressions
 Nature of job
 Interest taken by superiors
 Superiors and sub-ordinate relationship
 Medicare
 Loans
 Conveyance
 L.T.C.
Research Design
Research design is the plan, structure and strategy of investigation conceived
so as to obtain answer to research questions and to control variance.
There are three types of research design that researcher can opt for.
1. Exploratory
2. Descriptive

52. 52
3. Causal
Out of the three available research design the researcher went for the
Descriptive research design which is suitable to answer the research question
and give proper fulfillment of research objectives in this study.
i. Descriptive research design
In this research study, the researcher has used descriptive research
design. Descriptive study, Who, What, When, Where, How are the
questions for researcher to find their answers during the study. A
descriptive study may be simple or complex. This research study topic is
according to the descriptive study. I have needed to find that all answers of
these questions which come in descriptive study.
Sampling
The basic idea of sampling is that by selecting some of the sample
from the population, researcher may draw conclusions about the
sample study and generalize for entire population. A population
element is the individual participant or object on which the
measurement is taken.
Population Size
All the employees of Ultra Tech Cement. In the Gujarat Cement Works
is the population for this research study.
Sample Size:
Sample size is a part of target population, carefully selected to
represent the population. Here in this research study the Sampling size
is 200.
Sampling Technique

53. 53
After taken it to consider the limitations of this research study the
researcher has used the Non Probabilistic convenience sampling.
METHODOLOGY
In the preparation of this report, the researcher the data from different
sources. The sources of data as follows:
Primary data:
This data is gathered from first hand information sources by theresearcher,
this data collection from employees, managers, clerks etc., by administrating
the questionnaire having face to face interaction with employees.
Secondary data
This will give the theoretical basis required for the report presentationwhich
can be available from various sources such as magazines, office files, inter
officemanual and web site.
DATA PROCESSING AND ANALYSING
Data, which is gathered by administering questionnaires, was processed in
simple manner todetermine the level of satisfaction among employees. Every
response was assigned some scorebased on this overall satisfaction level
was determined.
Data collected is carefully tabulated and analyzed by using satisfaction
methods and also variousgraphs are used.
DATA ANALYSIS
In order to do the work properly, a insight about the product, about the
organization, about the employees was necessary. For this purpose a
extensive study was initially done about the Employee Satisfaction
After the initial study, the survey was started in order to get the questionnaire
filled by them.

54. 54
On the basis of the information collected in the interviews from the
respondents and filled in questionnaire from them, certain findings were made
on that basis and some recommendations too were given to the organization
so as to improve the level of satisfaction of their customers. These findings
and recommendations would go a long way of satisfaction and service in
order to maintain its existing employees as well as to add 1-1 new employee
to its existing data base. They also point the aspect in which the organization
is lacking and need to improvise upon as well as the aspect, which are its plus
point and which can really help in future.
Tools for analysis
Researcher has identified suitable statistical and analytical software after
gathering of data. Researcher has used software to analysis data i.e.
Microsoft EXCEL and other suitable statistical tool also used for data analysis
purpose.
Limitations of the study
 This research study only considers the area of Ultra Tech in
Kovaya.
 The sample size is not representing the whole population due to
limited time period and cost related aspect.
 Biasness of respondents can be other constraints for
researcher.
 The sampling technique, Non probabilistic convenience
sampling method has its own limitation
Questions which were asked to Employees in UTCL.

55. 55
1. Overall, how satisfied are you working for the company?
o Extremely Dissatisfied 5%
o very Dissatisfied 5%
o Somewhat Dissatisfied 10%
o Neutral 10%
o Somewhat Satisfied 20%
o Extremely Satisfied 50%
Figure 5.1 satisfaction level
Interpretation: 50% of the employees are extremely satisfied with their
working condition.20% are not so satisfied with their working condition.5%are
extremely dissatisfied with their working condition.
2. To what extent do you agree with the working condition?
o Disagree completely 3%
0
10
20
30
40
50
60
Series1
Series2
Series3
Series4

56. 56
o Strongly Disagree 7%
o Somewhat Disagree 15%
o Somewhat Agree 15%
o Strongly Agree 20%
o Agree completely 40%
Figure 5.2 Working condition
Interpretation: Almost 40% of the employees are satisfied with the present
working conditions andenvironment.20% of the employees agree with their
work condition. and so on.
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
Disagree
completely
Strongly
Disagree
Somewhat
Disagree
Somewhat
Agree
Strongly
Agree
Agree
completely
Series1
Series2
Series3

57. 57
3. Are you satisfied with the wages paid to you?
YES 85%
NO 15%
Figure 5.3satisfaction with wages
Interpretation: 85 percent of the employees are satisfied with the wages paid
to them. Only 15percent of the employees feel that there should be a hike in
wages paid to them.
85%
15%
YES
NO

58. 58
4. Do you have any incentives wage scheme for efficient work on your
organization?
YES 80%
NO 20%
Figure 5.4incentives wage scheme
Interpretation: 80 percent of the employees feel that there should be an
incentive wage schemefor efficient work in the organization.
0%
10%
20%
30%
40%
50%
60%
70%
80%
YES NO
Series1

59. 59
5.What I like best about working for the Company is….
65% of the employees told that they were like the most about the
company is that the company‟s rules and regulations are motivated them to
work and stay in the organization.
25% of the employees told that they were like to do work with their
subordinates and superiors. They are too supportivein critical situation.
10% of the employees felt that company‟s wage scheme is good for
them.

60. 60
6. How many years have you been with the company?
o Less than a year 5%
o 1-3 year 10%
o 4-6 year 10%
o More than 6 years 75%
Figure 5.5 years have been with the company
Interpretation:
75% of the employees were more than six years have been with the
company.
0 20 40 60 80
Less than a year
1-3 year
4-6 year
More than 6 years
Series1
Series2
Series3

61. 61
7. Is the management helpful and sympathetic to your problems in
workstation?
To some extent 60%
To large extent 40%
Figure 5.6 management helpful and sympathetic to problems in
workstation
Interpretation: 60% of the employees feel that the management is
sympathetic to some extent intheir problems faced at workstation.
60
40
To some extent To large extent
Series1

62. 62
8. Are you satisfied with the facilities provided to you?
To some extent 5%
To large extent 95%
Figure 5.7 Satisfaction with facility
Interpretation: Almost all the employees are satisfied with facilities provided
with theorganization.
0
10
20
30
40
50
60
70
80
90
100
To some extent To large extent
Series1

63. 63
9. Does the management have good relation with the workers?
To some extent 25%
To large extent 75%
Figure 5.8 good relation with the workers
Interpretation: 75% of the employees feel that the management has a good
relation with the workers and only 25% of them feel that the management
should improve their relation with the workers.
25%
75%
To some extent
To large extent

64. 64
10 Do you feel that the company policy really protect your interest?
YES 95%
NO 5%
Figure 5.9
Interpretation: 95% of the employees feel that the company policies really
protect their interest. 5% of them feel that their interests are not protected.
YES NO
95
5
Series1

65. 65
11. Do you have any problems with the present management setup?
YES 20%
NO 80%
Figure 5.10problems with the present management setup
Interpretation: Only 80% of the employees are satisfied with the present
management setup and the other 30% is not satisfied and feel that there
should be change in the setup.
20%
80%
Chart Title
YES
NO

66. 66
12. How flexible is the company with respect to your family
responsibilities?
Very inflexible 0%
somewhat inflexible 0%
neither 0%
somewhat flexible 5%
Very flexible 95%
Figure 5.11 flexibility
Interpretation:
95% of the employees feel that the company is very flexible with their family
responsibilities.5% of the employees feel that the company is somewhat
flexible with their family responsibilities.
very
inflexible
somewhat
inflexible
neither somewhat
flexible
very
flexible
0 0 0
5
95
Chart Title

67. 67
13Have you ever observed or experienced any of the following forms of
discrimination or harassment at this company?
Racial discrimination0%
Sexual harassment0%
Gender discrimination 0%
Sexual orientation discrimination0%
none Observed 100%
Figure 5.12discrimination or harassment
Interpretation:
100% of the employees are never feel the discrimination or harassment
towards them. Because company follow 0% harassment policy.
0
10
20
30
40
50
60
70
80
90
100
Series1
Series2
Series3
Series4

68. 68
Hypothesis test.
H0: There is no relationship between working condition and wages
H1: There is relationship between working condition and wages
Significance level: 0.05
Cross tabulation
Cross tabulation mean comparison between the two elements / two variable
working * wages Crosstabulation
count wages
Totalyes no
working extremely dissatisfied 10 0 10
very dissatisfied 10 0 10
some what dissatisfied 25 0 25
Neutral 16 0 16
somewhat dissatisfied 44 1 45
extremely dissatisfied 66 28 94
Total 171 29 200
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 33.536
a
5 .000
Likelihood Ratio 41.482 5 .000
Linear-by-Linear Association 20.673 1 .000
N of Valid Cases 200
a. 4 cells (33.3%) have expected count less than 5. The minimum
expected count is 1.45.
Interpretation
With the help of chi-square, pearson‟s chi-square value has found , that is p
value it can be identified that there is any relationship between given two

69. 69
variable or not. Here p value is 0.000 which is less than 0.05 so that it can be
concluded that the null hypothesis is rejected, and it can be said that there is
relationship between working condition and wages paid to employees in Ultra
Tech.

70. 70
Hypothesis test.
H0: There is no relationship between Satisfaction level and working years.
H1: There is relationship between Satisfaction level and working years.
Significance level: 0.05
Cross tabulation
Cross tabulation mean comparison between the two elements / two
variable
Satisfaction level * working years Cross tabulation
count Working Years
TotalLess than a year 1-3 year 4-6 year More than 6 year
satisfaction Extremely Dissatisfied 8 0 0 2 10
Very Dissatisfied 2 0 0 8 10
Somewhat Dissatisfied 0 1 0 24 25
Neutral 0 0 0 16 16
Somewhat Satisfied 0 9 11 25 45
Extremely Satisfied 0 12 8 74 94
Total 10 22 19 149 200
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 1.605E2a
15 .000
Likelihood Ratio 92.210 15 .000
Linear-by-Linear Association 12.674 1 .000
N of Valid Cases 200
a. 16 cells (66.7%) have expected count less than 5. The minimum
expected count is .50.

71. 71
Interpretation
With the help of chi-square, Pearson‟s chi-square value has found, that is p
value it can be identified that there is any relationship between given two
variable or not. Here p value is 0.000 which is less than 0.05 so that it can be
concluded that the null hypothesis is rejected, and it can be said that there is
relationship between working condition and working years to employees in
Ultra Tech

72. 72
FINDINGS
The major findings of the studies are as follows:
All the respondents are employees of Ultra Tech Cement (Kovaya).
All the statutory and non-statutory measures are provided to
employees as per the standard measures, which improves employee‟s
satisfaction and increase productivity.
Almost all the employees are satisfied with the wages paid to them.
80% of the employees feel that there should be an incentive wages
scheme for efficient work in the organization.
60% of the employees feel that the management is sympathetic to
some extent in their problems faced at workstation; Management
shares a very good relation with the workers.
75% of the employees were more than 6 years in the organization.
95% employees were satisfied with the facilities provided to them and
are free to express their views freely to the management.
Supervisors are ready to clear the doubts and help in improving their
performance.
95% of the employees feel that the company policies really protect their
interests.
80% of the employees are satisfied with the present management
setup.
The Company following 0% tolerance policy.

73. 73
SUGGESTIONS:
1. 20% of the employees feel that the present management should be
changed.
2. 5% of the employees feel that the company policies are not able to protect
their interests and hence they should be changed.
4. Majority of the employees feel that there should be an incentive wage
scheme for efficient work in the organization.
5. The management should be more helpful and sympathetic towards the
problems faced by the workers at the workstation.

74. 74
CONCLUSION
All the statutory and non-statutory measures are provided to employees as
per the standard measures, which improves employee‟s satisfaction and
increase productivity.
Any organization success and growth depends on employees. The company
may have rich resources of capital, material, infrastructure, machines and
technology but if the quality of manpower is not good, the organization cannot
succeed. Employee welfare plays a vital role in every organization.
Besides several other factors the economic development of a country
depends upon the effective functioning of employees. In order to achieve this
superiors and the state should take necessary steps for the satisfaction of
employees in their respective jobs.
Employees are satisfied with the present working conditions and feel secure
about their job.
Almost all the employees are satisfied with the wages paid to them.
80% of the employees feel that there should be an incentive wages scheme
for efficient work in the organization.
60% of the employees feel that the management is sympathetic to some
extent in their problems faced at workstation; Management shares a very
good relation with the workers.
75% of the employees were more than 6 years in the organization.
95% employees were satisfied with the facilities provided to them and are free
to express theirviews freely to the management.
Supervisors are ready to clear the doubts and help in improving their
performance.
95% of the employees feel that the company policies really protect their
interests.
80% of the employees are satisfied with the present management setup.
The Company following 0% tolerance policy.

75. 75
BIBLIOGRAPHY
Books referred
Sr.No Title Publish Author
1) Human resource and Himalaya Publish House K. Ashwathppa
Personal management
2) Industrial relations Tat McGraw Hill publishing ArunMonappa
Company Ltd
3) Human Problem in IndiaSindhu Publication Pvt. Ltd. Dr. K.G. Desai
Industries
4) Statistics Methods Sultan Chan & Sons S.P. Gupta
Web sites
 Theories
http://www.adityabirla.com/about-us/overview
http://www.teammax.net
http://humanresources.about.com/od/employeesurvey1/g/employee_satisfy.ht
m
http://www.managementparadise.com/forums/principles-management-p-o-
m/208710-pest-analysis-cement-industry.html
http://www.ultratechcement.com/careers.php

76. 76
 Literature Review
http://scholar.google.co.in/scholar?q=literature+review+on+employee+satisfac
tion&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ei=eI3IU72qN8KOuAS41
IGgAQ&ved=0CBkQgQMwAA
http://psycnet.apa.org/journals/bul/127/3/376/
htthttp://epoka.edu.al/new/icme/2.pdf
http://iosrjournals.org/iosr-jbm/papers/Vol5-issue1/E0513239.pdf
http://www.researchgate.net/publication/222103547_Job_Satisfaction_A_Liter
ature_Review
http://files.eric.ed.gov/fulltext/ED492690.pdf

77. 77
Annexure
Questionnaire on Employee Satisfaction
1.Overall , how satisfied are you working for the company?
o Extremely Dissatisfied
o very Dissatisfied
o Somewhat Dissatisfied
o Neutral
o Somewhat Satisfied
o Extremely Satisfied
2.To what extent do you agree with the working condition?
o Disagree completely
o Strongly Disagree
o Somewhat Disagree
o Somewhat Agree
o Strongly Agree
o Agree completely
3.Are you satisfied with the wages paid to you?
YES
NO
4.Do you have any incentives wage scheme for efficient work on your
organization?
YES
NO
5.What I like best about working for the Company is….
6.How many years have you been with the company?
o Less than a year
o 1-3 year
o 4-6 year
o More than 6 years

78. 78
7.Is the management helpful and sympathetic to your problems in
workstation?
To some
extent
To large
extent
8Are you satisfied with the facilities provided to you?
To some
extent
To large
extent
9.Does the management have good relation with the workers?
To some
extent
To large
extent
10.Do you feel that the company policy really protect your interest?
YES
NO
11.Do you have any problems with the present management setup?
YES
NO
12.How flexible is the company with respect to your family
responsibilities?
Very inflexible
Somewhat inflexible

79. 79
Neither
Somewhat flexible
Very flexible
13.Have you ever observed or experienced any of the following forms of
discrimination or harassment at this company?
Racial discrimination
Sexual harassment
Gender discrimination
Sexual orientation discrimination
None Observed

80. 80
Q1 Q2 Q3 Q4 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13
1 6 1 1 1 2 1 1 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 4 1 1 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
6 6 1 1 3 1 2 1 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
4 2 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 1 1 1 1 5 5
5 6 1 1 2 1 2 1 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
5 4 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
3 5 1 1 4 1 2 2 1 1 5 5
3 5 1 1 4 1 2 2 1 1 5 5
6 6 1 1 4 1 2 1 1 2 5 5
6 6 1 1 4 1 2 1 1 2 5 5
3 5 1 1 4 1 2 2 1 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 1 2 1 5 5
6 4 2 2 4 2 2 2 1 2 5 5
1 6 1 1 1 2 1 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
1 6 1 1 1 2 1 1 1 2 5 5
1 6 1 1 1 2 1 1 2 1 5 5
2 5 1 1 4 2 2 2 1 1 5 5
6 6 1 1 4 1 2 1 2 1 5 5
6 4 1 1 4 1 2 2 1 1 4 5
6 6 1 1 3 1 2 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 2 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 1 2 1 1 4 5

81. 81
6 4 1 1 4 1 2 2 1 1 4 5
3 6 1 1 4 1 2 1 1 2 5 5
6 6 1 1 4 1 2 1 2 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 1 5 5
6 6 1 1 4 1 2 1 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 1 2 1 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
5 6 1 1 4 1 2 1 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 4 1 2 1 2 1 5 5
5 6 1 1 4 1 1 1 1 1 5 5
6 5 2 2 4 2 2 2 1 2 5 5
6 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
6 6 1 1 3 1 2 1 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 4 1 1 2 2 2 2 1 1 5 5
1 6 1 1 1 2 1 1 1 2 5 5
2 6 1 1 1 2 1 1 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 4 1 1 4 1 1 2 1 1 4 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
6 6 1 1 2 1 2 1 2 1 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
3 4 1 1 4 2 2 1 2 1 5 5

82. 82
5 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
4 2 1 1 4 1 2 2 1 2 5 5
4 2 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
6 5 2 2 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 1 1 1 2 5 5
2 5 1 1 4 2 2 2 1 1 5 5
2 6 1 1 1 2 1 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 2 1 1 4 5
3 4 1 1 4 2 2 2 1 1 5 5
3 4 1 1 4 2 2 1 2 1 5 5
6 6 1 1 2 1 2 1 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
4 1 1 1 4 1 2 2 1 2 5 5
4 6 1 1 4 1 2 1 2 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
5 6 1 1 4 1 2 2 2 1 5 5
5 1 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
2 4 1 1 4 2 2 2 1 1 4 5
1 5 1 1 1 2 1 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 1 5 5
3 4 1 1 4 2 2 2 1 1 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
6 6 1 1 2 1 2 2 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 2 1 2 5 5
6 6 1 1 3 1 2 2 1 2 5 5
5 6 1 1 3 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5

83. 83
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
1 6 1 1 1 2 1 2 1 2 5 5
1 6 1 1 1 2 1 2 1 2 5 5
6 6 1 1 3 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 2 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 2 5 5
5 3 1 2 4 2 2 2 1 2 5 5
5 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5

84. 84
6 3 2 2 4 2 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
1 5 1 1 4 2 2 2 1 1 5 5
2 5 1 1 4 2 2 2 1 1 4 5
2 5 1 1 4 2 2 2 1 1 4 5
2 5 1 1 4 2 2 2 1 1 4 5
2 5 1 1 4 2 2 2 1 1 5 5
2 5 1 1 4 2 2 2 1 1 5 5
6 6 1 1 4 1 2 2 1 2 5 5
1 5 1 1 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 2 5 5
6 6 1 1 3 1 2 2 1 2 4 5
6 6 1 1 3 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 4 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 2 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
3 5 1 1 4 1 2 2 1 1 5 5