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Pricing Products: Pricing Considerations and Approaches

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Mehmet Cihangir
Mehmet Cihangir

Pricing Products: Pricing Considerations and Approaches

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Pricing Products: Pricing Considerations and Approaches Chapter 10
Learning Goals ,[object Object],[object Object],[object Object]
Case Study Priceline.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object],Goal 1: Identify and define internal factors affecting pricing decisions
What is Price? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Has Many Names ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Identify and define internal factors affecting pricing decisions
What is Price? ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Identify and define internal factors affecting pricing decisions
What is Price? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Identify and define internal factors affecting pricing decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internal Factors Goal 1: Identify and define internal factors affecting pricing decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internal Factors Goal 1: Identify and define internal factors affecting pricing decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internal Factors Goal 1: Identify and define internal factors affecting pricing decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internal Factors Goal 1: Identify and define internal factors affecting pricing decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],External Factors Goal 2: Identify and define external factors affecting pricing decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],External Factors Goal 2: Identify and define external factors affecting pricing decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],External Factors Goal 2: Identify and define external factors affecting pricing decisions
General Pricing Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Contrast the three general approaches to setting prices
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches Goal 3: Contrast the three general approaches to setting prices
General Pricing Approaches ,[object Object],[object Object],[object Object],[object Object],Goal 3: Contrast the three general approaches to setting prices
General Pricing Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Contrast the three general approaches to setting prices
General Pricing Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Contrast the three general approaches to setting prices

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Pricing Products: Pricing Considerations and Approaches

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