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Marvel - Herbal Anti Danadruff Shampo

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Taha Mehmood

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Advertising Plan of New Product Launch By M. Asad Jilani Madiha Nasir Taha Mehmood
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
 
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Strategy Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Strategy Decision (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object]
Creative Plan ,[object Object],[object Object]
Teasers
Teasers (cont.)
 
 
Print Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Ads (Cont.)
Print Ads (cont.)
Hoardings
 
 
Media Strategy & Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Strategy & Plan (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget 24,050,000 Total 5,000,000 ,[object Object],[object Object],[object Object],7. 9,500,000 Airing cost of TVC 6. 5,000,000 Production cost of two TVC 5. 500,000 Placement of radio ads 4. 50,000 Creation of Radio Ads 3. 4,000,000 Placement cost of Print ads. 2. 50,000 Design & Graphic work 1. Amount (Rs.) Description S. No.
[object Object],Thank you…

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