its the internship report on how the advertising in jio is done and what are its impact on the customers. this is a primary research done by me as i have done the internship in jio rajasthan in the head office sdm team

1. 1
SUMMER INTERNSHIP
A STUDY OF ADVERTISING IN JIO AND ITS
IMPACT ON CUSTOMERS.(MAY-JUNE)
Year: 2017
FACULTY GUIDE: Mr. M Subramanian
MADE BY: Mehul Chopra
ROLL NO.: 24
COURSE & BATCH: BBA + MBA[DUAL]
(2014-2018)

2. 2
Certificate from Faculty Guide
This is to certify that I Mehul Chopra, a student of Integrated Program in Management, Amity School of
Business,NOIDA hasworkedunderthe able guidance andsupervisionof Mr.M Subramanian, Associate
Professor.
To the best of our knowledge nopartof this reporthas beenreproducedfromany other reportand the
contents are based on original research.
I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the report.
Signature
[Student]
Name of the Student:Mehul Chopra
Enrollment No.: A3923014043
Signature Signature
[Project Coordinator] [Faculty Guide]

3. 3
CERTIFICATE FROM ORGANISATION

4. 4
Acknowledgement
I express my sincere gratitude to my project guide Mr. M Subramanian, Associate
Professor. For his able guidance, continuous support and cooperation throughout my
project, without which the present work would not even, have been possible. I am
grateful to Reliance JIO for letting me work as intern in their company. I am thankful to
all my supervisors and my colleagues.
Signature
[Student]
Name of the Student: Mehul Chopra
Enrollment No.: A3923014043

5. 5
INDEX
S.NO TITLE PAGE NO.
I EXECUTIVE SUMMARY 7-8
II CHAPTERS:
1 INTRODUCTION:
i) INTRODUCTION TO THE SUMMER INTERNSHIP 9
ii) OBJECTIVEOFTHE STUDY 10
iii)STATEMENTOFPROBLEM 11-14
iv)SCOPEOFSUMMER INTERNSHIP 15
v) RESEARCH METHODOLOGY 16-17
a.) TYPE OF DATA
b.)SOURCEOF DATA
c.)TYPE OFRESEARCH
d.) SAMPLINGPLAN
vi) LITERATURE REVIEW 18-21
vii) LIMITATIONSTOTHE STUDY 22
2 COMPANY/ORGANISATION PROFILE
i.)GROWTHANDDEVELOPMENT OF THE ORGANISATION 23-26
ii.) MILESTONESOF JIO 27
iii.) PRODUCTOFJIO 28-35
iv.) SERVICESOFJIO 36-41
v.) FUNCTIONALCHART 42
vi.) COMPETITORSPROFILE 43
vii.) GOVERNMENTPOLICY 44
viii.) FUTURECHALLENGES ROAD AHEAD 45-46
3 DATA ANALYSISANDINTERPRETATION
TABLE 1.1: SEX RATIO 47
TABLE 1.2:EDUCATION 48
TABLE 1.3:CURRENT SERVICEPROVIDER 49
TABLE 1.4: JIO USINGPERIOD 50
TABLE 1.5 REASONSFOR JIO 51
TABLE 1.6: ROLE OF ADVERTISEMENT 52
TABLE 1.7: SOURCE OF ADVERTISING 53
TABLE 1.8: GOOD ADVERTISING 54
TABLE 1.9: ADVERTISEMENT INFORMABOUT THE PRODUCT 55
TABLE 1.10: FUTURE CONNECTIONS 56
TABLE 1.11: KINDOFADVERTISEMENTS 57
TABLE 1.12:DECISION REGARDINGCHANGE 58

6. 6
S.NO TITLE PAGE NO.
4 FINDINGSANDSUGGESTIONS
i) FINDINGS 59
ii) SUGGESTIONS 60
5 CONCLUSION 61
6 ANNEXURE 62-63
7 BIBLIOGRAPHY 64-65

7. 7
EXECUTIVE SUMMARY
I have completed my summer internship in the Sales and Distribution team in Reliance
Jio Infocomm at Rajasthan. During the tenure of my internship I have gone through
various sale process that how Jio is doing its sales activities and how it is maintaining its
relation with the customers. There are 50 jio centers in the all over Rajasthan which is the
sub branches of the branch office at Jaipur. These JIO centers is there in every city of
Rajasthan. The work these jio centers is too take care of the activities going on in that
territory. The territoryare defined clearly too each JIO centers and these Jio centers have
to work under these territoryand take care of the sales activities in that area. Later I was
being sent to one of Jio centers wherein I have to work and drive the key retail outlets and
ask them if they are having any problem with jio and need to drive out the 170 outlets and
need to identify the key areas where the jio can increase its business and can get the
activitations.
Later, I was being shifted to the corporate sales department wherein I need to drive the
corporates and need to get the business from the corporates, selling the COCP(Company
Owned Company Paid) connections .Under this department I need to work for the
corporate connections visiting various corporates, explaining benefits about jio and what
is our plans for the corporate customers, explaining the schemes to the corporate
customer, advertising jio among corporate customers and telling them about jio.
Later, I also worked under JIO Digital Campus Programme in which I need to drive 192
colleges in the Jodhpur area, meeting with the college directors and convincing them to
be the part of JIO Digital Campus Programme, this programme offers the degree colleges
with free wifi with unlimited data to the students of the college. In this programme the
college authorities just give their consign that they agree with the terms and conditions.
So, the overall my internship was all about this wherein I covered the advertising, retail,
corporate and colleges all together and took the experience of the sales team that how the
sales is being done in the jio. The internship made me learn a lot that how can I work and
how can I enhance the knowledge in this field. I took the experience of all the field of
marketing from colleges to corporate and covering the retail areas.
Advertising is the key tool to make the customers for any of the telecom as advertisement
makes aware the new product and services and in the market that what all services are
going on and what all plans are there in running currently.
Advertisement always informs you about the the company and makes the customers
aware about the product.in this research I have included that hoiw advertisement affects

8. 8
the sale of the company, do advertisement may make the decision to change the future
connection and do advertisement affect the decisions or not. Trainee has also asked that
what kind of advertisement is liked by the customers. What are their preferences and
which telecom company has good advertising as compared to JIO.
Does the advertisement of jio makes you aware about the current service plan of the
company or not. This research not only tells that how the advertising of jio but it also
explains that what is the impact of advertising in JIO. Jio is increasing its customer base
by providing such services which any telecom operator cannot provide. The owner is
increasing the competition among the other operators as other operators. The share of
other telecom goes down by a huge number as soon as the JIO took entry into the market.
Jio should mainly focus on advertising as advertising might increase the customer base,
advertsisng becomes the keys of making the customers. As soon as the customers are
aware about the plans they will quickly buy it.
The researcher was able to accomplish the objective in his study that what would be the
impact of advertising of join and how it would be effective by which the advertisement
are being provided by other players. The researcher came to the conclusion based on his
advertising was many people viewed the advertisement and they were very much happy
with the services that jio is providing. People prefer jio due to its brand value and they
enjoy using jio services. In todays time maximum to maximum people are using jio they
are happy with the services and type of advertisement they are providing for the
customers. As advertising is the key to make any company success in the market so the
company is working on the good policies and they are working on the advertisement
nicely. Basically many people are still saying that other company has good advertising
and a very good communication. So, jio would nearly should reduce this and improve the
communication gap. They should reduce the communication gap. As advertisement is the
key role in making the success of the company and failure too of the company. As in the
telecom industry small mistake by the company can break the customer and customer
might shift to another company. So to remain the telecom industry it is very much
necessary to provide with the best services to the customers. Advertising is the key of
awareness of the customers. As people like more of trendy advertisement so the company
is providing with the trending advertisement customers get impressed from the good
advertising of the company. My other objective is to know the response provided by the
respondents towards jio. The respondents were very much happy with the jio the services,
the advertisements all were very good and if company is for the customers than the
customers are also for the company and if company fails to meet the demand of the
customers than the customers might break from the company. So, for good customers
base company needs to go good and make the customers about the plans and all than the
customers will be with the company.

9. 9
CHAPTER 1: INTRODUCTION
I. INTRODUCTION TO THE SUMMER INTERNSHIP
I have completed my summer internship in the Sales and Distribution team in Reliance
Jio Infocomm at Rajasthan. During the tenure of my internship I have gone through
various sale process that how Jio is doing its sales activities and how it is maintaining its
relation with the customers. There are 50 jio centers in the all over Rajasthan which is the
sub branches of the branch office at Jaipur. These JIO centers is there in every city of
Rajasthan. The work these jio centers is too take care of the activities going on in that
territory. The territoryare defined clearly too each JIO centers and these Jio centers have
to work under these territoryand take care of the sales activities in that area. Later I was
being sent to one of Jio centers wherein I have to work and drive the key retail outlets and
ask them if they are having any problem with jio and need to drive out the 170 outlets and
need to identify the key areas where the jio can increase its business and can get the
activitations.
Later, I was being shifted to the corporate sales department wherein I need to drive the
corporates and need to get the business from the corporates, selling the COCP(Company
Owned Company Paid) connections .Under this department I need to work for the
corporate connections visiting various corporates, explaining benefits about jio and what
is our plans for the corporate customers, explaining the schemes to the corporate
customer, advertising jio among corporate customers and telling them about jio.
Later, I also worked under JIO Digital Campus Programme in which I need to drive 192
colleges in the Jodhpur area, meeting with the college directors and convincing them to
be the part of JIO Digital Campus Programme, this programme offers the degree colleges
with free wifi with unlimited data to the students of the college. In this programme the
college authorities just give their consign that they agree with the terms and conditions.
So, the overall my internship was all about this wherein I covered the advertising, retail,
corporate and colleges all together and took the experience of the sales team that how the
sales is being done in the jio. The internship made me learn a lot that how can I work and
how can I enhance the knowledge in this field. I took the experience of all the field of
marketing from colleges to corporate and covering the retail areas.

10. 10
II. OBJECTIVE OF THE STUDY
 To Know the Impact of Advertising of JIO.
 To know the Effectiveness towards the advertisements provided by jio and other
players.
 To study the response towards advertisement provided by jio.

11. 11
III. STATEMENTOF PROBLEM
Even though the sector has reflected promising growth, the tele density in India still
remains at a very low level compared with international standards and thus providing
tremendous opportunity for future growth. In the medium-term, the industry is expected
to continue to record good subscriber growth as a result of low penetration levels,
heightened competition; a sustained fall in minimum subscription cost and tariff that
increase affordability for lower-income rural users, expansion of coverage area by mobile
operators, and government support through schemes such as the rural infrastructure roll
out funded by subsidies from the Universal Service Obligation (USO) Fund. The Indian
telecom sector offers unprecedented opportunities in various areas, such as rural
telephony, 4G, virtual private network, value-added services, et al. Nonetheless, the lack
of telecom infrastructure in rural areas and falling ARPU of telecom service providers
could inhibit the future growth of the industry.
Rapidly Falling ARPU (Average revenue per user)
The competitive intensity in the telecom industry in India is one of the highest in the world
and has led to sustained fall in realization for the service providers. Intense competitive
pressure and cut throat pricing has resulted in declining ARPUs. With increasing number
of new entrants in the telecom space the competitive intensity is likely to continue, putting
further downward pressures on the telecom tariffs. Thus, the telecom companies might
have to grapple with further decline in ARPUs, going forward.
Further, with the telecom companies moving their focus to the rural areas for driving the
future subscriber growth they might not witness a commensurate increase in revenues. In
fact, the risk of steep decline in ARPUs will increase going forward as the telecom
companies penetrate rural markets that are characterized by higher concentration of low
income, low-usage customers. A higher-than-expected decline in ARPU poses a risk of
reduction in margins of service providers. Alternatively, telecomoperators are turning their
focus to steadily increasing the minutes of usage (MoU) to counter the sustained fall in

12. 12
ARPUs. Likewise, the growth of the VAS is also crucial for some improvement in the
ARPUs of operators.
Lack of Telecom Infrastructure
Lack of telecom infrastructure in semi-rural and rural areas could be one of the major
hindrances in tapping the huge rural potential market, going forward. The service providers
have to incur a huge initial fixed cost to enter rural service areas. Further, as many rural
areas in India lack basic infrastructure such as road and power, developing telecom
infrastructure in these areas involve greater logistical risks and also extend the time taken
to roll out telecom services. The lack of trained personnel in the rural area to operate and
maintain the cellular infrastructure, especially passive infrastructure such as towers, is also
seen as a hurdle for extending telecom services to the under penetrated rural areas.
Rural Areas Continue to Remain Under Penetrated
A rural tele density of merely 15% point towards the fact that a majority of Indian
population still do not have access to telecom services. The rural India seems to have
remained untouched by the telecom revolution witnessed in the last few years. A huge
'digital divide', which is reflected by the enormous difference of 74% between the urban
and rural tele density, reiterates this fact.
However, with the urban markets reaching a saturation point, the telecomservice providers
are penetrating rural areas for driving future growth. Thus, the service providers entering
new rural markets might witness substantial increase in subscriber base. The expansion in
the rural areas, however, has increased the risk of further decline in the ARPUs.
Nonetheless the revenue growth from these regions is unlikely to match the surge in the
subscriber base.
Excessive Competition
Another major concern that has come to the forefrontin the recent past has been heightened
competitive intensity in the industry that has correspondingly fueled the price war between

13. 13
industry players. The Indian wireless market is one of the world’s most competitive
markets, with 12 operators across 23 wireless ‘circles’ and 6 to 8 competing operators in
each circle. The auction of new 4G licenses and the introduction of mobile number
portability (MNP) are likely to heat up competition in the industry, going forward.
Spectrum is the most important resource that is required for providing mobile services.
Given that spectrum is a finite resource, the availability of the same would be inversely
proportional to the number of operators. Thus, larger the number of service providers
smaller will be the amount of spectrum available to each of them.
Scarcity of spectrum leads to higher capex on deployment of mobile networks for the
operators as they need more cell sites to improve service quality. Further the growing
usage of spectrum and the resultant scarcity may lead to re-use of spectrum and increase
chances of congestion in networks leading to constraints on service quality
Evidently, the competition in the industry is expected to intensify further with the entry of
new players, both domestic as well as foreign players. With the competitive intensity of
the industry already at such high levels new operators might find it difficult to gather
significant share in Indian telecommarket. While the new players may benefit from a faster
network rollout through tower sharing, they will face challenges in terms of high subscriber
acquisition costs and lower ARPU customers.
Lower Broadband Penetration
The Indian economy remains highly underpenetrated in terms of broadband connections.
High cost of devices (PC and laptop), high internet charges and lower wireline connections
have been some of the major factors inhibiting broadband penetration. Broadband is one
of the key catalysts for economic development and major initiatives by both the
government and service providers are needed to increase its penetration.
Spectrum Allocation
4G Spectrum availability is one of the major concerns for the industry. Lack of adequate
spectrum which is the most integral part of the mobile telephony sector could hamper its

14. 14
growth severely. However, the spectrum allotment has been the most controversial issues
in the Indian telecom sector.
The smooth process of scheduled 4G spectrum allocation is likely to be one of the key
factors affecting the industry dynamics, going forward. Given the highly-competitive
nature of the Indian telecom industry on one hand, and limited licenses in the 4G network
on the other, the risk of excessive biding by the service providers has increased. Irrational
bidding, especially in some circles, might render 4G services financially-unviable. Further,
there exists a risk of delay in allotment of proposed spectrum to the service providers who
have successfully bid for the 4G spectrum
Other Growth Inhabiting Factors
While the implementation of mobile number portability is likely to aid improvements in
quality of service, it is also likely to increase the churn out ratio significantly. The service
providers are likely to turn to the VAS as a service differentiator; however, widespread
VAS deployment is restricted due to language and illiteracy.
The deployment of 4G services is likely to help the emergence of new VAS. Mass
acceptance will be crucial for the success of 4G services in India. Comparatively higher
cost of handsets required for accessing 4G services is likely to be one of the major
roadblocks in mass 4G adoption in India.

15. 15
IV. SCOPE OF SUMMER INTERNSHIP
This study covers customers about Reliance JIO in the area of Jodhpur.
The study makes effort to ascertain the impact of advertising of Reliance JIO Through
survey So that company would be able to come up to the expectation level of its
customer and what types of advertisement customer wants. The company can convince
the customer in a good manner only when their advertisement is attractive and
informative.
The subject has been taken for the research as it plays a major role in making the
company successful in the vast competition.
No company can think of selling their product without informing the customers about
the product. No company can survive in long run without making their customers aware
about what the product is all about.
In short it is the advertisement is the link between end-user and company. As long as
the company is able to make appropriate advertisements till as the customer is
attracted towards the product.
Hence it is very essential to understand that what type of advertisement attracts the
customers and informs them properly.
The research will also be beneficial in analyzing the overall market position of the
company and measures which should be adopted by the Reliance JIO to increase their
productivity in the region of Jodhpur.

16. 16
V. Researchmethodology
a. TYPE OF DATA
I have used Questionnaire, as the research instrument to conduct the market survey.
The questionnaire consisted closed ended questions designed in such a way that it
should gather maximum information possible.
TYPES OF QUESTIONS
1. OPEN ENDED:
They give the respondents complete freedom to decide the form, length and
detail of the answer. Open questions are preferred when the researchers is
interested in knowing what is upper most in the mind of respondents.
2. DICHOTOMOUS:
This type of questions have only two type of answer, yes or no. true or false etc.
3. MULTIPLE CHOICE QUESTIONS:
In the case of multiple choice question the respondents is offered two or more
choices. The researcher exhausts all the possible choices and the respondenthas
to indicate which one is applicable in this case.
b. Source of Data
PRIMARY RESEARCH:
It was based on primary study which include questionnaire and interaction from
respondents selected through random sampling technique. A focus group study was
be conducted to design the customer survey questionnaire with a sample size of 150
respondents. The survey was conducted in the Jodhpur city in the state of Rajasthan
in India.
SECONDARY RESEARCH:
The study also includes secondary data which was collected through the Internet,
journals, newspaper, annual report, company website, research papers, etc.

17. 17
c. Type of Research
The purpose of the methodology is to design the research procedure. This includes the
overall design, the sampling procedure, the data collectionmethod and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about
problem retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate
the identification of an opportunity of problem situation and to assist manager in arriving
at the best possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their
suitability must be seen with respect to a specific problem two general types of researches
are exploratory and conclusive.
The Research which I have used here is exploratory research.
d. Sampling plan
I have used random sampling technique. Wherein I have circulated the questionnaire to
the random people and have asked them to fill up the questionnaire.

18. 18
VI. LITERATURE REVIEW
Abstract
The launch of Jio is likely to transform the Indian telecom sector but at the same time put
pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea &
Vodafone. The entrance of the join has brought a stormy revolution in the Telecom
market and Jio has emerged into a brand new world of innovations and up gradation. This
article discusses the features of the jio and the edge it would have over its rivals once
operational. The objective of this research paper is to find whether the company will
become a Star or will remain a question mark.
CASE 1:
Jio is the telecommunication company owned by Reliance Ltd. It emerges one of the fastest growing
telecom operator in India as data published in a review of literature Jai Bhatia Economic & Political
Weekly OCTOBER 8,2016 vol lI no 41. Jio came up with a vision to generate huge revenue by providing
quality service ata cheaperrate using the latest technology. Initially, its growth is high. In the Indian market,
it is the first mover advantage for Jio with a biggest 4G network coverage infrastructure all across 22
telecom circles in India. None of its competitors is having such biggest infrastructure for 4G infrastructure.
CASE 2:
As we saw in the year 2012-13,India is 150thin the world in mobile broadband penetration
as well as quality. And Jio has really been conceived to change this position," the Indian
billionaire said.
Jai Bhatia, Advait Rao Palepu in their paper Reliance, Predatory pricing or
predatory behavior (OCTOBER 8, 2016) says that Jio can also be understood by
Predatory Pricing Strategy to some extent In the beginning, Jio is also followed the same
strategy which made their competitors think about their pricing process they all have tried
to reduce and match with the pricing level of Jio price.
According to the data published by www.paulasset.com, reliance Jio is good for Indian
market because it is giving best quality on lower price. The data also explains that presently
Jio’s data traffic is higher (TRAI Data) compared to its competitors.Jio is also threatening
“As it is expected that it will kill more than 30 businesses within next 5 to 10 years”,

19. 19
According to poulasset. Jio will acquire and will hold a major number of market shares in
the following areas.
Mobile (Local/STD + SMS), MOBILE DATA (3G/4G), CABLE TV/ D2H,
MAGAZINE/NEWSPAPERS, CLOUD STORAGE, MOVIE DOWNLOAD/
WATCHING, NEWS READING APPS, MOBILE WALLETS / QUICK PAY &
OTHERS
Jio has already started giving substitution for the above at one place, i.e. Jio TV, Jio Music,
Jio Wallet, Jio Drive Etc.
CASE 3:
According to information published by gadget.ndtv.com it is very difficult to compete
with Jio as they have invested 150,000 Crores rupee during 2010 to 2016 for developing
the infrastructure without having any profit. It is not easy to build such big sector in India
in one go because it requires a huge amount and long period of time. Reliance is always
ready to deal with any such startup which can threaten Jio. Existing competitors like Airtel,
Vodafone is already suffering from a huge debt so it’s not easy for them to invest that much
huge amount in a short period of time.
Nearly 25 million cellphones are using Jio Sim even before its commercial launch!
Reliance Jio is making headlines with its easy on pocket data packs and lifetime free
calling. Never in the history of telecom has anybody witnessed a player seize the market
in a week’s time by distributing Sim cards with the unlimited free internet.
CASE 4:
According to an article published in the myvoice.opindia.com Analysts doubt the
strategy of Reliance by siting that with its schemes. Jio will attract low-quality customers
who will jump to other networks once the freebies end. But Reliance doesn’t believe so. It
is offering free 4G data which means it’ll occupy the primary Sim slot in the smartphones
4G phones. Also, customers will switch to Jio from their broadband or the Wi-Fi services
and possibly will stick to it even after the promotion period ends. In addition to that, it is
offering free calling, so it is aware people will be using the number for calling purposes for
the next three months. Three months is a sufficient time span for people to experience the

20. 20
super-fast speed and the quality services and permanently transfer to the network. Now
assume that Jio reaches 75% of its planned subscriber base of 100 million. So by the end
of the year, Reliance ends up with 75 million subscriber base. India’s total 4G user number
is believed to touch the mark of 143 million by this year end. So within 3 months of its
official launch, Jio would have acquired more than 50% of the market share. Even if many
subscribers leave the service of Jio, still Reliance would be left with significant market
share. The analytical data shows that it has captured maximum no. of the market shares
within the shortest period of time. It can also be concluded that the people who are having
the Jio service at present, among them 70 to 80 % of the users are happy with its service.
This number is higher in the rural areas and lesser in the urban areas. By the end of 2017,
it is expected that there will be 30 to 40 crore subscribers or more than that. The free app
which is given today will be no longer be free, later on, the consumer will be spending
around 6 to 10 thousand in a year. It will generate huge revenue. "By 2017 end, we would
cover 90% and by 2018, all of India will be covered by this digital infrastructure," Ambani
said.
CASE 5:
Abhishek Kumar Singh and Malhar Pangrikar (2013) did a study titled “A Study Report,
to Find out Market Potential for 4G Businesses in Pune”. The Report is all about “Study of
market potential for 4G business in pune” and also to know about the customer perceptions
and attitudes towards their current service provider. Satisfaction level of the customers was
also judged. The customer expectations were analyzed thoroughly. Major factors
considered in research are: what are the needs of the companies based on the data services
usage, major player in internet services, and support to customers. The research was
conducted on companies mainly from Industries like IT, Education, Manufacturing and
others which are located in Pune city. It is clear from the survey done that Reliance & Tata
are Leading Internet service Provider; they are providing products like Data Card,
Broadband etc. to the corporate end users. Most of the companies are getting internet speed
form 1MBPS-4MBPS. Most of the companies are having good perception about 4 G and
are willing to switch to it from their current service provider. Speed of 4G is around than

21. 21
30 to 35MBPS, is going to boom the Market. Because majority of the companies are facing
Speed problem with their current ISP.
Conclusion
Using various data from the market and subscription base figures as a method to
understand market dominance, R. Jio cannot be specified as a dominant operator but it
can be specified as the initially fastest growing Telecom operator. The data shows that it
has captured maximum no. of the market shares within the shortest period of time.
The people who are having the Jio service at present, among them 70 to 80 % of the users
are happy with its service. This number is higher in the rural areas and lesser in the urban
areas.
Based on the BCG Matrix, we can say that Jio is a question mark for the reliance Ltd. The
data shows that they are pumping the huge amount of money and at present, it is not giving
a bit of profit to them at present. It is expected in the future that The Jio will end up
generating a huge amount of revenue from the consumers depends on upon the policy and
steps will be taken by the Jio officials.
This is the only company which is holding 4G infrastructure in all 22 telecom circle, By
the end of 2017, it is expected that there will be 30 to 40 crore subscribers or more than
that. The free app which is given today will be no longer be free, later on, the consumer
will be spending around 6 to 10 thousand in a year. It will generate huge revenue.

22. 22
VII. LIMITATIONS TO THE STUDY
 Respondents were reluctant to share their experience accurately.
 Unwillingness of the respective personnel’s of Telecom companies to provider relevant
data to me.
 Lack of cooperation among the customers.
 The behavior of the respondent was unpredicitve which might result to inaccuracy.
 Short span of study.
 Accuracy is totally dependent upon the response of the customer.

23. 23
CHAPTER 2: COMPANY PROFILE
I. Growth and development of the organization
Jio is not just a telecom network, it is an entire ecosystem that allows Indians to live the
digital life to the fullest. This ecosystem consists of powerful broadband networks, useful
applications, best-in-class services and smart devices distributed to every doorstep in
India. Jio’s media offerings include the most comprehensive libraries and programs of
recorded and live music, sports, live and catch up television, movies and events. Jio is
about creating connected intelligence for 6 billion global minds to unleash the power of a
young nation. We are all set to change the way people work, play, learn and live.
Reliance Jio Infocomm Limited, or Jio, is an LTE mobile network operator in India. It is
a wholly owned subsidiary of Reliance Industries headquartered in Navi
Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G
based services) and is the only 'Volte-only' (Voice over LTE) operator in the country
which lacks legacy network support of 2G and 3G, with coverage across all 22 telecom
circles in India.
The services were first beta-launched to Jio's partners and employees on 27 December
2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance
Industries, and later services were commercially launched on 5 September 2016.

24. 24
Type Subsidiary of RIL
Industry Wireless Telecommunications
Founded 2010
Founder Mukesh Ambani
Headquarters Navi Mumbai, Maharashtra, India
Key people Sanjay Mashruwala (Managing Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)
Products
 Mobile telephony, Wireless broadband
Owner Mukesh Ambani
Parent Reliance Industries
Subsidiaries LYF
Website www.jio.com

25. 25
ABOUT RELIANCE INDUSTRIES
Our motto “Growth is Life” aptly captures the ever-evolving spirit of Reliance. Our
activities span hydrocarbon exploration and production, petroleum refining and
marketing, petrochemicals, retail and telecommunications. In each of these areas, we are
committed to innovation-led, exponential growth. Our vision has pushed us to achieve
global leadership in many of our businesses – including our position as the largest
polyester yarn and fibre producer in the world. Reliance Industries Limited is a Fortune
500 company and the largest private sector corporation in India. As Reliance sets sights
on even more ambitious goals, we remain inspired and guided by the story and
philosophy of our founder chairman Dhirubhai Ambani. Hailing from modest means, he
followed his dream to create India's largest company. Reliance as an organisation has
adopted this ethos of converting adversity into opportunity and making the impossible
possible by challenging conventional wisdom.
Our ultimate aim has always been – and will always be – to touch the lives of people in a
positive way.
Dhirubhai Ambani (28 December 1932 – 6 July 2002) epitomised the dauntless
entrepreneurial spirit of a visionary always on the march to change the destiny of a
nation. Acclaimed as the top businessman of the 20th century and lauded for his dynamic,
pioneering and innovative genius, Dhirubhai was an inspiring leader with sterling
qualities. His success story fired the imagination of a generation of Indian entrepreneurs,
business leaders and progressive companies. For many, he still remains an icon, a role
model to be emulated.
Dhirubhai’s unique vision redefined the potential of the Indian corporate sector and he
challenged conventional wisdom in several areas. He was probably the first Indian
businessman to recognise the strategic significance of investors and discover the vast
untapped potential of the capital markets and channelize it for the growth and
development of industry. The corporate philosophy he followed was short, simple and
succinct: “Think big. Think differently. Think fast. Think ahead. Aim for the best.” It was
under Dhirubhai’s visionary leadership the Reliance Group emerged as the largest
business conglomerate in India, and carved out a distinct place for itself in the global
pantheon of corporate giants.
During the course of his entrepreneurial mission, Dhirubhai set a number of revolutionary
precedents. His contributions to the social and economic development of the nation were
many and recognised by numerous national and international organisations. He was
honoured with the Padma Vibhushan – India's

26. 26
second highest civilian honour – in 2016, for his ‘exceptional and distinguished’ service
to trade and industry. Many other prestigious awards and titles have been conferred on
him, including the Lifetime Achievement Award (The Economic Times), Man of the
Century (Chemtech Foundation), Indian Entrepreneur of the 20th Century (FICCI), and
many more.
He visualized the growth of Reliance as an integral part of his grand vision for India. He
was convinced that India could become an economic superpower within a short period of
time and wanted Reliance to play an important role in realizing this goal. Today, the
Group's turnover represents nearly 3 percent of India's GDP.

27. 27
ii. Milestones of JIO
 It achieved the milestone of 100 million customers in just 170 days. Which is a
great achievement by any telecom company in India.
 It also generated the employment by recruiting 60,000 employees as soon as the
reliance jio launched which is again a biggest milestone of its own.
 It created the lacs of jio tech partners.
 They also connected 10 lac jio retail partners which will do the business with jio.
 Jio users were recorded to consume over 100 crore GB of data per month which
break downs the average of 3.3 GB per user per day.
 In terms of services jio users were recorded to have made more than 200 crores of
voice and data calls every day of which 5.5 crore hours was consumed as video
data per day.
 With reliance jio popularity a biggest milestone which JIO had recorded was
making the India #1 in terms of data usage. Before the launch of jio the rank of
India was around 150. And now it’s #1 this is also a great milestones of all time.
 The jio users consume more than 50% of all chine and as much as entire as USA.
 Reliance JIO also has won the Global Telecoms Business Innovation Award.
 Reliance jio is also known as the Digital Company.
 On an average reliance Jio has added 7 customers each second per day.

28. 28
iii. PRODUCT OF JIO
JIOFI:
 It connects up to 31 users at a time.
 4g Wi-Fi dongle.
 23 hours battery backup.
 2900 mah battery
 Micro SD card slot.
 Can connect to 2g and 3g handset.
 Recommended 10 users at a time.

29. 29
LYF SMARTPHONES
These smartphones are also the product of reliance jio and only one Telecom
Company to manufacture the smartphones with the services of telecom. These
smartphones are divided into 5 categories and these are:
 EARTH
 WATER
 WIND
 FLAME
 F SERIES.

30. 30
F1: WIND 1:
F1 PLUS: WIND 2:
F8: WIND 3:

31. 31
F1S: WIND 4S:
FLAME 1: WIND 5:
FLAME 2: WIND 6:

32. 32
FLAME 3: WIND 7:
FLAME 4: WIND 7i:
FLAME 5: wind 7s

33. 33
FLAME 6: Earth 1:
FLAME 7: Earth 2:
FLAME 8:

34. 34
WATER 1: WATER 9:
WATER 2: WATER 10:
WATER 3: WATER 11:

35. 35
WATER 4: WATER 7:
WATER 5: WATER 7S:
WATER 6: WATER 8:

36. 36
IV .Services of JIO:
 JIO TV: A TV Application which has live 350+HD channels and you
can watch TV on the go. All the Channels in one application. This application works
with jio.
 MY JIO: A application in which u can access through a jio sim you
can know your statement and how much data pack u have left with and makes
you access to all the information related to your numbers.

37. 37
 JIONET: This application let you know that you are in the jionet zone.
Where you can connect to the free Wi-Fi and access the internet.
 JIO SECURITY: An Application which secures your Phone
through the antivirus system and make your phone secured from unpredented viruses
and malwares.

38. 38
 JIO NEWSPAPER: An application which has all the newspapers
and you can access all the newspaper on your phone and you can read the news and
get access to the newspaper for the past 6 months.
 JIO MUSIC: A Music application which has all the songs of all the
languages and u can set the caller tunes of your jio number directly from the app and
you can also listen to the songs offline and online.

39. 39
 JIO MONEY: An application which is just like paytm where you can
pay to the person and do all your recharges and keep the money safe.
 JIO MAGS: A magazine application where you get free access to if
you have a join sim and you access all types of magazines on the go.

40. 40
 JIO CLOUD: A cloud where you can store all your data and files,
photos secured and you can access wherever you want and any device you want with
just a login id and password.
 JIO CINEMA: An application in which you can watch the movies of
your choice in HD quality and various Hindi Serials recorded and you can also
download the movies and watch the movies wherever you want. It is theatre at our
fingertips.

41. 41
 JIO CHAT: An application just like WhatsApp where you can send the
media, text messages and can talk with your friends and relatives.
 JIO 4G VOICE: An application which gives you volte experience in
non-volte phones and 3g phones and make free calls.

42. 42
V. FUNCTIONAL CHART AT RELIANCE JIO
NATIONAL HEAD QUARTERS (MUMBAI)
CEO AT BRANCH OFFICE(ONEIN EACH STATECAPITAL)
VICE PRESIDENTOPERATIONS, STRATEGY, LEGAL, FINANCE, PROJECT
JIO CENTER MANAGERS (EACH IN THE CITY OF THE STATE, RAJ. HAS 52 JIO CENTERS)
MOBILITY LEAD (EACH IN THE CITY OF THE STATE)
CONNECTIVITY LEAD (EACH IN THE CITY OF THE STATE)
AREA REGIONAL DISTRIBUTOR AND STOCKIST
RETAILERS
C

43. 43
VI. COMPETITORS PROFILE
1. Bharti Airtel
Airtel is providing cellular services in Delhi, Mumbai, Kolkata, Chennai, Andhra
Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Karnataka,
Kerala, Madhya Pradesh, Maharashtra, Goa, Orissa, Punjab, Rajasthan, Tamil
Nadu, UP and West Bengal. Airtel is the No.1 cellular service provider in India
using GSM technology. Airtel has 23% market share in India with a total subscriber
base of 38 million.
2. Reliance Communications
Reliance has both CDMA and GSM networks and total subscriber base of29 million
or 17% market share. It has GSM network in Assam, Bihar, Himachal Pradesh,
Kolkata, North East, Madhya Pradesh, Orissa and West Bengal. Reliance has
CDMA networks in other states and cities.
3. Bharat Sanchar Nigam Limited (BSNL)
BSNL is a state owned telecom company which has GSM presence in almost every
cities and towns. BSNL has 27 million subscribers with a market share of 16%.
4. Vodafone:
Vodafone is another emerging GSM provider in India with coverage in Kerala,
Mumbai, Delhi, Kolkata, Chennai, Gujarat, Andhra Pradesh, Karnataka and Punjab
with a total subscriber base of 27 million.
5. Idea:
Idea is a telecom provider in India with 16 million subscribers all over India. Idea
has presence in almost every state and cities in India.

44. 44
VII. GOVERNMENT POLICY
ABOUT DOT
DOT stands for department of telecom. It was started in the year 1992-93.The department
is presently headed by Prof M.N. Srirangaraju, who is supported by a team of qualified &
dedicated staff members.
On the forefront of development & with the advent of technological revolution & quantum
development in the field of electronics & communication due to myriad complexities of
the eworld it was inevitable for the evolution of another field to make a distinct identity of
its own. Thus the ball of development was set into motion & the telecommunication field
gradually assumed a role of pre-eminence which is shared by few other engineering
disciplines in the modern world.
The Department established in the year 1992 emphasized in providing quality education
with the practical aspects of learning given ample importance .The department encourages
tech-savvy Projects which Whet the students appetite for technical exploration.
TRAI
TRAI stands for Telecom Regulatory Authority of India. TRAI was established in the year
1997 in pursuance of TRAI (Ordinance) 1997 which was later replaced by an act of
parliament to regulate the telecommunication services. Some of the major
recommendatory, regulatory & tariff setting.
FUNCTIONS OF TRAI:
Functions of TRAI are to make recommendations on the need & timing for introduction of
new service provider ensure compliance of terms & conditions of license, effective
management of spectrum, lay down the standards of quality of service to be provided by
the service providers & ensure the quality of service & conduct the periodical survey of
such service provided by the service providers so as to protect interest of the Consumers
of telecommunication service, ensure effective compliance of universal service obligations
notify the rates at which telecommunication services in India shall be provided under this
act etc.
Recently in exercise of powers conferred by Provision (K) (1) of Section 2 of the TRAI
Act, the Central Government, Vide Notification no S0 44(E) dated 9th January 2004, has
notified Broadcasting & Cable services to be telecommunication service.

45. 45
VIII. FUTURE CHALLENGES- ROAD AHEAD
 Coverage:
Jio is committed to provide the network coverage in major urban and rural areas. Jio
will cover 90% of the market by providing high quality data network
.
 Quality:
It will offer HD quality voice calls as well good data connectivity so that the users can
enjoy the high speed data with great downloadable speed and fastest data services.
 Affordability:
Jio is providing with the affordable rates plans which can suffice the needs of the
customer easily with no problem. It is offeringits products at a very cheaper price which
till now no company has given, so jio is giving the best services.
 Connectivity:
Jio also has to take care of the connectivity issue which might create hurdles for them
as they are still lacking with the connectivity thing as they have to provide with the
better connectivity of the networks so that the customers base be remain with the
company. It’s not only the services from which you can maintain the customer base in
a telecom company but the connectivity also maintains the customer base with the
company.
 Relationship:
Jio also needs to take care of the relationships among the retailers as solving their
problems from time to time and taking feedback of the market as the retailers are the
key business givers of any telecom company so jio also has to take care of the
relationship among the retailers as well as customers.
I have also mentioned here with the S.W.O.T analysis of the jio company that what are
their strengths, weaknesses, opportunities and threats and what are the major key areas
where they have to keep focus on and how they can overcome and make the threats as their
strengths and be a leader in the telecommunication line.

46. 46
Strengths:
 Strong back up by the parent company which is owned by Mukesh ambani.
 Excellent advertising and promotions was the toolto make the 100mn customers
in a shorter span.
 Their brand ambassadors are very great celebrities like Sharukh khan and
Amitabh bachan.
 Promoting Jio in the Indian premier among the lakhs of viewers.
 Technology factor.
 Optical fibre connectivity and no wireless signal connectivity.
 All in one applications to gain access to.
 Highest speeds band among the all India with PAN India license.
Weaknesses:
 Late entry in the market which might create the challenges.
 Supporting political parties in the advertisement might be controversial.
Opportunities:
 The company offer the prices of the services and data just like the competitors.
 They can promote the apps to get better and more customers.
 MNP can help the company a lot to increaser the market share attractively.
Threats:
 Once the free services are over people might not be using jio.
 Competitors have a strong presence in the market and have a great base of loyal
customers.
 Telecom company offer pricing might affect the jio customer base.

47. 47
CHAPTER 3: DATA ANALYSIS AND
INTERPRETATION
The primary data was analysedto know the impact of advertising of JIO in
Jodhpur area of Rajasthan. The analysis was as follows:
Demographic profile of respondents:
Table 1.1 Sex ratio of the respondents
S.NO. PARTICULARS %AGE
A MALE 61.3
B FEMALE 38.7
Data Interpretation:
Out of 150 respondents 92 were male and 58 respondents were female. This means the
more of respondents are male.
GENDER
MALE
FEMALE

48. 48
TABLE 1.2 WHAT TYPE OF EDUCATION YOU HAVE?
S.NO PARTICULARS %AGE
A MARTICULATE 16
B INTERMEDIATE 26
C GRADUATION 63
D POST GRADUATION 16
Data Interpretation:
Out of 150 respondents in jodhpur 63 people were graduated, 39 were doing intermediate,
24 were post graduated and rest 24 were matriculate respondents. So in 150 respondents
the maximum number of respondents were graduated.
MARTICULATE
INTERMEDIATE
GRADUATION
POSTGRADUATIO
N
EDUCATION

49. 49
Table 1.3: current service provider.
S.NO PARTICULARS %AGE
1. AIRTEL 9.3
2. VODAFONE 3.3
3. JIO 86
4. BSNL 0.7
5. IDEA 0.7
DATA INTERPRETATION:
Out of 150 respondents in jodhpur 14 were using Airtel, 5 were using Vodafone, 129 were
using jio and idea and BSNL users were only 1 each. So according to the above data jio
users are more as compare to other telecom users. JIO was having a large count amongst
the other competitors.
CURRENT SERVICE PROVIDER
AIRTEL
VODAFONE
JIO
BSNL
IDEA

50. 50
Table 1.4 how long you are using JIO.
S.NO PARTICULARS %AGE
1. LESS THAN 6 MONTHS 18.7
2. 6 TO 12 MONTHS 64
3. MORE THAN 12 MONTHS 16
4. NEVER USED 1.3
DATA INTERPRETATION:
Out of 150 respondents in the jodhpur area 28 users were using Jio for less than 6 months,
96 users were using Jio for the period of 6 to 12 months, 24 were using Jio for more than
12 months and 2 never used Jio.
JIO USING PERIOD
LESS THAN 6 MONTHS
6 TO 12 MONTHS
MORE THAN 12
MONTHS
NEVER USED

51. 51
Table 1.5 : Reasons for choosing JIO.
S.NO PARTICULARS %AGE
1. RECOMMENDED BY FRIENDS 46
2. RECOMMENDED BY RETAILERS 24.7
3. BRAND IMAGE 32.7
4. ADVERTISEMENT 34
DATA INTERPRETATION:
Out of 150 respondents in jodhpur 69 were recommended by friends, 37 were
recommended by retailers, 49 were using due to the brand image of jio and 51 were
using due to advertisement.
REASONS FOR CHOOSING JIO
RECOMMENDED BY
FRIENDS
RECOMMENDED BY
RETAILERS
BRAND IMAGE
ADVERTISEMENT

52. 52
TABLE 1.6: Role of Advertisement in purchasing JIO.
S.NO PARTICULARS %AGE
1. YES 90
2. NO 10
DATA INTERPRETATION:
Out of 150 respondents in jodhpur area 135 people say that yes advertisement plays a
great role in purchasing a jio connection and 15 people says that advertisement doesnot
play a major role while purchasing a jio connection. So, advertisement plays a good role
in making the customers aware about the product.
ADVERTISEMENT ROLE
YES
NO

53. 53
Table 1.7: Source of Advertisement.
S.NO PARTICULARS %AGE
1. TELEVISION 88.7
2. RADIO 0.7
3. MAGAZINE 2
4. NEWSPAPER 2
5. OTHERS 6.7
DATA INTERPRETATION:
Out of 150 respondents in jodhpur area 133 watch the advertisement from the television,
only 1 listens to the radio, 3 prefer magazine, 3 prefer newspaper, and rest 10 has others
as the source of advertisement. So, the television as the source of advertisement are very
much.
SOURCE OF ADVERTISEMENT
TELEVISION
RADIO
NEWSPAPER
MAGAZINE
OTHERS

54. 54
Table 1.8: which telecomcompany has goodadvertising.
S.NO PARTICULARS %AGE
1. AIRTEL 22.7
2. VODAFONE 6.7
3. JIO 69.3
4. BSNL 0
5. IDEA 1.3
DATA INTERPRETATION:
Out of 150 respondents in jodhpur 104 respondents says that JIO has good advertising, 34
says airtel has good advertising, 10 says Vodafone has good advertising, 3 says idea has
good advertising and BSNL again lags behind with the 0 figure. So according to the
respondents jio has best advertising.
GOOD ADVERTISING
AIRTEL
VODAFONE
JIO
BSNL
IDEA

55. 55
Table 1.9: Do advertisement made by JIO informs about the product.
S.NO PARTICULARS %AGE
1. YES 84
2. NO 8
3. MAYBE 8
DATA INTERPRETATION:
Out of 150 respondents in jodhpur 16 respondents says that yes advertisement made by
JIO informs about their products, 12 says no that advertisement doesnot inform about
their product and 12 says that maybe the advertisements inform about the product.
ADVERTISEMENT INFORM ABOUT THE
PRODUCT
YES
NO
MAYBE

56. 56
Table 1.10: Basedon advertisementmade by JIO would you like to go for
more connections ofJIO in the future.
S.NO PARTICULARS %AGE
1. YES 91.3
2. NO 4
3. MAYBE 4.7
DATA INTERPRETATION:
Out of 150 respondents in jodhpur 137 respondents says yes that based on advertisement
made by jio they will go for more connections in the future. 6 says no that they will not
go for more connections in the future. And 7 says that maybe they can go for more
connections in the future.
FUTURE CONNECTIONS
YES
NO
MAYBE

57. 57
Table 1.11: Kind of Advertisement.
S.NO PARTICULARS %AGE
1. ACTION RELATED 4
2. FAMILY RELATED 18
3. ROMANTIC 9.3
4. TRENDY 68.7
DATA INTERPRETATION:
Out of 150 respondents in jodhpur 103 people prefer and like to have trendy
advertisements, 27 like family related, 14 like romantic and only 6 like action related
advertisements. So, trendy advertisements are preferred more and liked by the public.
KIND OF ADVERTISEMENT
ACTION RELATED
FAMILY RELATED
ROMANTIC
TRENDY

58. 58
Table 1.12: do advertisement influence you to change the decisionregarding
telecommunicationconnection.
S.NO PARTICULARS %AGE
1. YES 78.7
2. NO 5.3
3. MAYBE 16
DATA INTERPRETATION:
Out of 150 respondents in jodhpur 118 respondents says that yes advertisement change
their decision regarding the change in telecom company, 8 believe that advertisement
can’t change their decision and 24 says that maybe they can change the decision.
DECISION REGARDING CHANGE
YES
NO
MAYBE

59. 59
4.FINDINGS
 90% of the respondents says that advertisement plays a major role in promoting and
awaring the customers of the telecom company. So the company needs to focus more
on advertisements.
 88.7% people prefer television as the source of advertisement to be the best and
respondents rated other sources so the company needs to focus more on television and
other sources to make more people aware about the company.
 In communication industry the purchasing decision factors plays a major role in
making the customers. As in the above research the respondents are being influenced
by friends and relatives more so the company needs to focus mnore on existing
customers so that the existing customers can make new customers.
 Jio has good advertising as compare to other companies but airtel is at 2nd rank in
advertisement preference so JIO company needs to look that what these 22.7%like
more in airtel as compared to JIO.
 84% people says that advertisement informs about the products so the companies need
to focus more on advertisements and all the plans and offer should be communicated
through the way of advertisements.
 91.3 people says that yes based on advertisement they will go for more connections in
the future so company needs to identify that why 4% people say no and why 4.7% say
may be that they will go for more connections in the future.
 68.7% people say that they like trendy advertisements so company should focus more
on giving the trending advertisements so that customers likes and should buy the jio.
 Company should also maintain good advertising to survive in the long run as people
say that better advertising may change the decision regarding change in decision.

60. 60
SUGGESTIONS
 Information must be communicated to customers and properfeedback with the
good after sales service should be provided to the customers.
 They should focus more on television ads and other ads.
 They should know the root cause that why people will not go for more
connections in the future, what type of problem they are facing in the
advertisements.
 They should present all the information related to plan in the advertisements
only.
 The company should focus more on trendy and family related advertisement so
that more and more customers get attracted.
 The company should take care of the existing customers so that they will
influence the other customers.
 They can also focus on rural areas and should do some activities in rural areas
so that they are also being attracted and awared.

61. 61
5. CONCLUSION
The researcher was able to accomplish the objective in his study that what would be the
impact of advertising of join and how it would be effective by which the advertisement
are being provided by other players. The researcher came to the conclusion based on his
advertising was many people viewed the advertisement and they were very much happy
with the services that jio is providing. People prefer jio due to its brand value and they
enjoy using jio services. In todays time maximum to maximum people are using jio they
are happy with the services and type of advertisement they are providing for the
customers. As advertising is the key to make any company success in the market so the
company is working on the good policies and they are working on the advertisement
nicely. Basically many people are still saying that other company has good advertising
and a very good communication. So, jio would nearly should reduce this and improve the
communication gap. They should reduce the communication gap. As advertisement is the
key role in making the success of the company and failure too of the company. As in the
telecom industry small mistake by the company can break the customer and customer
might shift to another company. So to remain the telecom industry it is very much
necessary to provide with the best services to the customers. Advertising is the key of
awareness of the customers. As people like more of trendy advertisement so the company
is providing with the trending advertisement customers get impressed from the good
advertising of the company. My other objective is to know the response provided by the
respondents towards jio. The respondents were very much happy with the jio the services,
the advertisements all were very good and if company is for the customers than the
customers are also for the company and if company fails to meet the demand of the
customers than the customers might break from the company. So, for good customers
base company needs to go good and make the customers about the plans and all than the
customers will be with the company.

62. 62
ANNEXURE
“A STUDY ON ADVERTISING IN JIO AND ITS IMPACT ON CUSTOMERS”
NAME: .
Q1.GENDER
A) MALE
B) FEMALE
Q2.EDUCATION
A.)MARTICULATE
B.)INTERMEDIATE
C.)GRADUATION
D.)POST GRADUATION
Q3.WHO IS YOUR CURRENT SERVICE PROVIDER?
A.)AIRTEL
B.)VODAFONE
C,)JIO
D.)BSNL
E.)IDEA
Q4. FOR HOW LONG YOU ARE USING JIO?
A.) LESS THAN 6 MONTHS
B.) 6 TO 12 MONTHS
C.) MORE THAN 12 MONTHS
D.) NEVER USED
Q5.WHAT WERE THE REASONS FOR CHOOSING JIO?
A.) RECOMMENDED BY FRIENDS
B.) RECOMMENDED BY RETAILERS
C.) BRAND IMAGE
D.) ADVERTISEMENT
Q6.WHILE PURCHASING JIO DOES ADVERTISEMENT PLAY ANY ROLE?
A.) YES
B.) NO

63. 63
Q7.FROM WHERE DO YOU WATCH THE ADVERTISEMENT THE MOST?
A.) TELEVISION
B.) RADIO
C.) MAGAZINE
D.) NEWSPAPER
E.) OTHERS
Q8.WHICH TELECOMMUNICATION COMPANY HAS GOOD ADVERTISING
A.) AIRTEL
B.) VODAFONE
C.) JIO
D.) BSNL
E.) IDEA
Q9.DO YOU THINK ADVERTISEMENTS MADE BY JIO INFORMS YOU
ABOUT THEIR PRODUCTS?
A.) YES
B.) NO
C.) MAYBE
Q10.BASED ON ADVERTISEMENT MADE BY THE JIO DO YOU WANT TO
LIKE TO GO FOR MORE CONNECTIONS IN THE FUTURE?
A.) YES
B.) NO
C.) MAYBE
Q11.WHAT KIND OF ADVERTISEMENT INFLUENCE YOU MORE?
A.) ACTION RELATED
B.)FAMILY RELATED
C.) Romantic
D.) TRENDY
Q12.DO SOMETIMES ADVERTISEMENT INFLUENCE TO CHANGE YOUR
DECISION REGARDING THE TELECOMMUNICATION CONNECTION?
A.) YES
B.) NO
C.) MAYBE
“THANKS FOR YOUR VALUABLE TIME”

64. 64
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