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SEMINAR ON BUSINESS ETHICS & CORPORTE
SOCIAL RESPONSIBLITY: A CASE STUDY( COCA
COLA, & TATA GROUP)
PRESENTE BY:.
Mekuanint...
INTRODUCTION
Ethics: is a set of rules that defines right and wrong conduct .
Business Ethics: can be defined as written a...
Seven principles of Admirable Business
Ethics
 Be trustful
 Keep an open mind
 Meet obligation
 Have clear documents
...
Importance of Business Ethics
 High ethical performance also protect the individual who work in
business.
 Encourage bus...
Corporate Social Responsibility
CSR means social responsibility of corporate sector, which also means
response of the corp...
Aims of CSR
 Environmental Aims
 Social and community activities
 Sustainable development
 Ethical issues
 Business r...
Pyramid of corporate social responsibility
04/16/15
Objectives of CSR
 To maximize the company outran impact of the society and
stakeholder.
 To give back the community in ...
Driving forces behind CSR
 Globalization
 Power and influence of business corporation
 Growth access to education and i...
Stages in CSR
 Managers of the company get to know the most common social
problem and then express willingness to take a ...
COCA-COLA CRS MODEL
04/16/15
WATER:
• Conserve Water
• Watershed protection, rainwater harvesting projects
• 110 recharge ...
Cont..
ENERGY:
• Reducing energy consumption and emission of GHGs by such as
refrigeration
• freshment cooler that used te...
Cont……
PACKAGING AND RECYCLING:
• Packaging framework that aimed at recycling
• A PET recycling project in Mumbai in partn...
Cont….
HEALTH:
• Provided health checkups, medicine, and education to rural
communities on health-related topics
• Also fu...
Cont…
ECONOMIC RESPONSIBILITIES:
• Played an active role in providing employment and giving the
community opportunities to...
Cont…
COMMUNITIES:
• A commitment to the community was part of Coca-Cola India’s
CSR
• In 2003,launched Jagriti Learning C...
Cont…
OBSTACLES
• The groundwater levels had dropped in the firsts seven years of the
company’s operations, from 1999 to 2...
Cont…
RESPONSE
• Coca-Cola opened an exclusive website, www.cokefacts.org, which
addressed the allegations related to Indi...
Tata Group & CSR
• CSR Activities of Tata Companies & Societies
Self-Help Groups (SHG’s)
• Over 500 self-help groups are c...
Cont….
b) Supports Social Welfare Organizations
Tata Steel supports various social welfare organizations. They include;
 ...
Cont……
• Healthcare Projects In its 100th year, the Tata Steel Centenary
Project has just been announced. The healthcare p...
Cont…..
• Economic Empowerment A program aiming at economic
empowerment through improvised agriculture has been taken up i...
Cont…
Restoring Ecological Balance
• Tata Motors has planted 80,000 trees in the works and the township
and more than 2.4 ...
Conclusion
• Many business organizations have been engaged in different
corporate social responsibility initiatives which ...
Thank You
REFERENCE:
• Aggarwal, J. (n.d.). http://independent.academia.edu/JyotsnaAggarwal. Retrieved 2 25, 2015, from ww...
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Business Ethics and Corporate Social Responsibility

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Seminar on Business Ethics and Corporate social Responsibility

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Business Ethics and Corporate Social Responsibility

  1. 1. SEMINAR ON BUSINESS ETHICS & CORPORTE SOCIAL RESPONSIBLITY: A CASE STUDY( COCA COLA, & TATA GROUP) PRESENTE BY:. Mekuanint Abera ( MBA.Fin)
  2. 2. INTRODUCTION Ethics: is a set of rules that defines right and wrong conduct . Business Ethics: can be defined as written and unwritten code of principles and values that govern decision and action within the company. It is system of moral principle and value applied to business activities. Business Ethics is an art or science on maintain harmonious relationship with society. 04/16/15
  3. 3. Seven principles of Admirable Business Ethics  Be trustful  Keep an open mind  Meet obligation  Have clear documents  Become community involved  Maintain accounting control  Be respectful 04/16/15
  4. 4. Importance of Business Ethics  High ethical performance also protect the individual who work in business.  Encourage business firms and their employees to behave ethically is to prevent harm to society.  It has far reaching consequence for business  Ethical contribute to profit 04/16/15
  5. 5. Corporate Social Responsibility CSR means social responsibility of corporate sector, which also means response of the corporate sector towards society. A company concern and commitment towards society sustainability and development. CSR is the ethical behavior of company towards society. An idea where by companies integrate economic, social and environmental concerns in their business operation. 04/16/15
  6. 6. Aims of CSR  Environmental Aims  Social and community activities  Sustainable development  Ethical issues  Business relationship 04/16/15
  7. 7. Pyramid of corporate social responsibility 04/16/15
  8. 8. Objectives of CSR  To maximize the company outran impact of the society and stakeholder.  To give back the community in the past possible way in return to the resources.  To create awareness about the company and build its public profile.  To Support various campaign on social and development issue that need support to have a greater impact. 04/16/15
  9. 9. Driving forces behind CSR  Globalization  Power and influence of business corporation  Growth access to education and information  Growing awareness of environmental issue.  Spread of corporate scandal and public distrust. 04/16/15
  10. 10. Stages in CSR  Managers of the company get to know the most common social problem and then express willingness to take a particular project which will solve some social problem.  Intensive study of the problem by hiring experts and getting suggestion to make it operates.  Manager take up the project actively and work hard.  Evaluating of the project by addressing the issue. 04/16/15
  11. 11. COCA-COLA CRS MODEL 04/16/15 WATER: • Conserve Water • Watershed protection, rainwater harvesting projects • 110 recharge shafts that collected rainwater. Reverse filter system. • The company initiated drinking water projects in Maharashtra and Gujarat to provide potable water to the local communities
  12. 12. Cont.. ENERGY: • Reducing energy consumption and emission of GHGs by such as refrigeration • freshment cooler that used technologies devoid of hydrofluorocarbons • GHG emission reduced by three-fourths • increase the energy efficiency of its equipment by 40 to 50% 04/16/15
  13. 13. Cont…… PACKAGING AND RECYCLING: • Packaging framework that aimed at recycling • A PET recycling project in Mumbai in partnership with Brihan Mumbai Municipal Corporation • Collected the company’s packaging material consisting of glass bottles, cans, etc. after they were disposed . 04/16/15
  14. 14. Cont…. HEALTH: • Provided health checkups, medicine, and education to rural communities on health-related topics • Also funded polio eradication camps • Company conducted blood donation camps and supported a 24-hour emergency service for children • In a few districts of Andhra Pradesh, conducted camps for Hepatitis B vaccinations, eye checkups, and malaria eradication 04/16/15
  15. 15. Cont… ECONOMIC RESPONSIBILITIES: • Played an active role in providing employment and giving the community opportunities to expand and grow • For every job in the Coca-Cola system, 10 more jobs were created indirectly • In 2007, launched an initiative called Parivartan (Change) for training small retailers in India. 04/16/15
  16. 16. Cont… COMMUNITIES: • A commitment to the community was part of Coca-Cola India’s CSR • In 2003,launched Jagriti Learning Centers to provide education to more than 1,800 children residing near its bottling facilities in Pune • The initiative aimed to curb waterborne diseases • It set up around 2,000 schools for children 04/16/15
  17. 17. Cont… OBSTACLES • The groundwater levels had dropped in the firsts seven years of the company’s operations, from 1999 to 2006 • Even in 2008, the company continued to face mass demonstrations from local communities who demanded that the company shut down its bottling operations • There were also allegations that the company had seized land from farmers and that it had discharged hazardous material • A few critics came down heavily on Coca-Cola’s much acclaimed TCCC standards for waste management 04/16/15
  18. 18. Cont… RESPONSE • Coca-Cola opened an exclusive website, www.cokefacts.org, which addressed the allegations related to India and other countries • The National Geophysical ResearchInstitute (NGRI), which had concluded that there was no field evidence of overexploitation of the groundwater reserves in the area surrounding the plant • Coca-Cola stated that the technology used for waste water treatment at the plant was among the most advanced in the world. • Coca-Cola India had carried out its CSR activities across 45 bottling plants at an annual spend of Rs. 70 to 80 million 04/16/15
  19. 19. Tata Group & CSR • CSR Activities of Tata Companies & Societies Self-Help Groups (SHG’s) • Over 500 self-help groups are currently operating under various poverty alleviation programs; out of which over 200 are engaged in activities of income generation thorough micro enterprises. Women empowerment programs through Self-Help Groups have been extended to 700 villages. 04/16/15
  20. 20. Cont…. b) Supports Social Welfare Organizations Tata Steel supports various social welfare organizations. They include;  Tata Steel Rural Development Society  Tribal Cultural Society  Tata Steel Foundation for Family Initiatives  National Association for the Blind  Shishu Niketan School of Hope  Centre for Hearing Impaired Children  Indian Red Cross Society, East Singhbhum 04/16/15
  21. 21. Cont…… • Healthcare Projects In its 100th year, the Tata Steel Centenary Project has just been announced. The healthcare projects of Tata Steel include facilitation of child education, immunization and childcare, plantation activities, creation of awareness of AIDS and other healthcare projects. 04/16/15
  22. 22. Cont….. • Economic Empowerment A program aiming at economic empowerment through improvised agriculture has been taken up in three backward tribal blocks in Jharkhand, Orissa and Chhattisgarh. An expenditure of Rs 100 crore has been estimated for the purpose and this program is expected to benefit 40,000 tribal living in over 400 villages in these three States. 04/16/15
  23. 23. Cont… Restoring Ecological Balance • Tata Motors has planted 80,000 trees in the works and the township and more than 2.4 million trees have been planted in Jamshedpur region. Over half a million trees have been planted in the Poona region. The company has directed all its suppliers to package their products in alternate material instead of wood. In Pune, the treated water is conserved in lakes attracting various species of birds from around the world. 04/16/15
  24. 24. Conclusion • Many business organizations have been engaged in different corporate social responsibility initiatives which enhance the livening standard of people. 04/16/15
  25. 25. Thank You REFERENCE: • Aggarwal, J. (n.d.). http://independent.academia.edu/JyotsnaAggarwal. Retrieved 2 25, 2015, from www.academia.edu. • Amit Kumar Srivastava, Gayatri Negi, Vipul Mishra, Shraddha Pandey. (2012). corport Social Responsiblity : Casy study of TATA GROUP . Journal of Business and Management , 17-27. • Joshua Margolish,James Walsh.Dean Krehmeyer. (2006). Builiding the Business cases for Ethics. Business Roundtable Institute for Corporate Ethics. • Kulkarni, P. (2010). http://csrworld.net/pepsico–corporate-social-responsibility.asp. Retrieved 02 18, 2015, from www.csrworld.net: http://csrworld.net/pepsico–corporate-social-responsibility.asp • Labbai, M. M. (2007). Social Responsibility and Ethics in Marketing. International Marketing Conference on Marketing & Society,. India: IIMK. • Labbai, M. M. (8-10 April,2007). Social Responsiblity and Ethics in Marketing . International Conferance on Marketing & Socity. • Pandey, R. (2010). Corporate Social Responsiblity Activites Coca Cola . India. • Pushpa, Y. (2010). CORPORATE SOCIAL RESPONSIBILTY FROM PROFIT TO PHILANTHROPY TO PROFIT. Maratha Mandir’s Babasaheb Gawde Institute Of Management Studies . • Richa Gautam and Anju Singh. (2010). corporte social responsiblity practice in India. Global Business and Management Research: , 41-56

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