Melana Orton

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Product management leader with 16 years of experience leading online products and technologies. Passionate about product innovation and creating deeply engaging and differentiated experiences. Strong experience developing award-winning products and services used by millions of customers around the world. Effective at building high performing teams and cultivating relationships with Fortune 100 clients. Past Client List: Washington Mutual, Old Navy, HP, Sprint, the Milken Foundation, AOL, Disney, Adobe, Riverbed Technology, Sega, Campbell Soup Company, Godiva Chocolatier, WebEx, LA Phil, NBC, YouTube, Kodak, Western Digital, Kaiser Permanente, Deloitte & Touché, TJX, and the U.S. Governm...

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Melana Orton

Multichannel marketing

Culture

Customer Development Template

SEO Keyword Research and Content Mapping

12 website personalization tips for christmas

Why Website Personalization Matters

Website personalization: The best way to boost your conversion rates

Revenue Performance Management

The State of Marketing Automation Trends 2014

Introduction to the Marketing Rockstar's Guide to Marketo

Lead Nurturing with Marketo

Data Management in Marketo

How to Use Marketo Analytics

Lead Scoring with Marketo

Interesting Use Cases for Marketo Webhooks

Three Cool Things You Can Do with Marketo Webhooks

082212 Marketo Webcast (1)

Marketing Automation Crash Course - Content Jam

From Startup to IPO: How Marketo Drives Growth with Content

Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Marketing Analytics