Enhancing Consumer Trust Through Strategic Content Marketing
Go bird, go! 2
1. Go Bird, Go!
AN INVENTIVE APPROACH, UTILIZING INFORMATION SEEKING STRATEGIES, FOR
BUILDING A BUZZ AROUND CLASSROOM OR INDIVIDUAL PROJECTS, PORTFOLIOS
AND/OR DESIGNS USING TWITTER.
2. Melanie A. Mason, BFA, MS
The University of Texas Arlington
mamason@uta.edu
6. Call for Proposals
The RT Room encourages teachers, preservice teachers, university faculty, librarians, administrators,
undergraduate and graduate students and educational consultants to submit proposals for online sessions.
The RT Room invites session proposals related to Reader’s Theatre (RT) such as best practices, innovation,
fluency, e-learning, online learning communities, social media, blogging, and mobile learning. Any proposal
related to how RT is enhancing classroom curriculum or after school activities (for both teachers and students)
will be considered. Proposals that have practical application of RT for educators, as well as those that include
practical application of technology to enhance their teaching or make it more efficient are highly encouraged.
Proposals can also discuss research related to using RT in the K-12 and university classrooms.
Watch page in early February 2016 for more details!
7. Part One
Twitter as Database
“He rocks in the tree tops all day long
Hoppin' and a - boppin'
and a –singin’ his song…”
8. Database - A structured set of data held in computer storage and
typically accessed or manipulated by means of specialized software.
Information Seeking
Activities
i.e. “the search and acquisition of
news, knowledge, opinions, and
other information.”
Ha, Louisa, Chen Yang, Gi W. Yun,
and Lanming W. Chen. "From
Relationship to Information." (2015).
Print.
Using Twitter as your
database
“Instead of building our own system,
we asked reporters to post their
updates to Twitter and use hashtags
to associate each update with a race.
Then we used the Twitter API … to
fetch updates for each page.”
Sheinkman, Andrei. "Using Twitter as
Your Database." Web log post. Open.
New York Times, 15 June 2011. Web.
04 Oct. 2015.
Faculty Professional use of
Social Media
“In addition to their personal use of
social media, faculty use of social media
in support of their professional careers
(any aspect of their job outside of
teaching) was explored. Over one-half of
all teaching faculty reported that they
made “at least monthly” use of social
media for professional purposes.”
Seaman, Jeff, and Hester Tinti-
Kane. Social Media for Teaching and
Learning. Boston, Mass: Pearson
Learning Systems, 2013. Internet
resource.
9. Translating Inquiries into Answers
User Anticipated questions?
How much information at a time?
Are you Global?
11. Search and Retrieval Strategies
Model of Search Process
Clarify the question
Select the materials
Prioritize the sources
Locate the sources
Search the materials
Evaluate and repeat
Alexander, Carter. How to Locate Educational Information and Data: A Text
and Reference Book. New York: Teachers college, Columbia University, 1941.
Print.
12. Clarify the question
Readers Theatre
What is it?
Who uses it?
Where is it being used?
How is it being used?
Why is it being used?
Example – How is it being used?
14. Iconography
“…photos give verified users a
35% bump in retweets.”
What fuels a Tweet’s
engagement?
Monday, March 10, 2014 | By
Simon Rogers (@smfrogers)
15. Select the materials
Whose materials will you highlight today?
Yours or someone else's?
17. Locate the sources
Retweet, hashtag, pictures, @
CREATE with
Canva, Smore, Tellagami & Wordswag
18. CANVA
An online tool similar to
Photoshop. Quick, easy and
professional graphic design.
19. SMORE
Smore makes it easy to design
beautiful and effective online
flyers and newsletters and
empower small businesses and
individuals to realize their online
marketing potential and
significantly impact their
business goals.
21. Wordswag
use Word Swag to:
Make stylish quotes and poster
designs
Make awesome graphics for
blog/website
Caption their food & travel pics
Send beautiful greetings
Brand profile pics
23. Search the materials
How to Write in 140 Characters or Less
Dustin Wax
Every character counts, so use strong verbs and a minimum of adverbs
Avoid "university words". Almost every long word in English has a
short, blunt word that means the same thing.
Forget about breaking your thoughts into two posts.
Write first, then rewrite. Spill it all out and then trim.
Write short sentences. Many short sentences looks like something
worth reading.
Use punctuation! when words are limited, punctuation adds impact.
Be personal. Short posts are very conversational and almost intimate.
on Twitter, it counts.
Get to the point. cut straight to the chase.
Humor works. 140 characters is well suited to the snarky jab, the
aphorism, the epigram. Brevity is, after all, the soul of wit. And Tweets.
The best you can do in 140 characters is entice. Get their attention and
give them someplace good to go.
"I am sorry I have had to write you
such a long letter, but I did not have
time to write you a short one"--
attributed to Blaise Pascal
** Beyond 140
25. Information Seeking Model Simplified
Need ?
Search
Twitter
Your Feed
Evaluate
No
Reformulate
Does the information
answer the ?
Yes
Stop
Dr. Elizabeth Figa
University of North Texas
27. A couple of extras
All the little birdies on Jaybird Street
Love to hear the robin go
tweet tweet tweet
A quick email to
• the Librarian and the Principal of the school in a featured retweet.
• Admins/Principals/Lead Teachers/Authors
(i.e. movers and shakers in your content area)
• local academic and public Librarians