Mélanie Pralong

Basel Area, Switzerland Switzerland

Marketing Specialist, Strategic & Competitive Intelligence Analyst

Advertising / Marketing / PR

Marketing and social media project manager with strong ability to apprehend brand ecosystems related to ICT, technical or service companies. Business consultant focussing on customer experience, while adding business value for company. Strategic, competitive and brand intelligence specialist establishing a systematic program for gathering, analysing, and distributing insights about customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization. Specialties: - Integrated, digital and social media marketing - Strategy marketing - Integrated marketing communication - Strategic, competitive & brand intelli...