Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira Glass, Terry Gross and Jennie Brockie.
Kimberley is a senior designer with Meld Studios.
3. @ktcita
I was in the waiting room looking
at all the bits and pieces, yeah,
I kind of went a little bit haywire
and I thought wow, I was just really
impressed with all the pictures.
“
”
4. @ktcita
I was in the waiting room looking
at all the bits and pieces, yeah,
I kind of went a little bit haywire
and I thought wow, I was just really
impressed with all the pictures.
“
”
8. @ktcita
3 Listen attentively
• Repeat back what they’ve said
• Use the person’s name
9. @ktcita
STRUCTURED QUESTION SIMPLE QUESTIONS
You’ve said parents
have a moral obligation
to create the best
child possible with the
technology available.
What do you mean by
the best child possible?
Julie, you have a child
with down syndrome…
What do you think
about this listening to
this discussion?
Is he your only child?
12. 1. Do research before, but not too much
2. Clarify, clarify, clarify, then clarify again
3. Listen attentively
4. Ask questions at the right level
5. Write up all your favourite moments
@ktcita