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1. HOW TO
SOLVE A CASE

2. STEP ONE: CASE ANALYSIS
-Use frameworks like: SWOT, Pestel, Porter’s 5 forces, Value
Chain Analysis, BCG Matrix, Ansoff Matrix etc.
-Don’t forcefully use a framework. Keep it relevant and in-
context.
-Use only given facts. Don’t assume anything that has not been
given in the case.
-The case analysis will help you understand the problem.

3. - Symptom vs. Problem
Symptom is something you can answer asking the
question ‘why?’
Problem is when you can’t answer the question ‘why?’
-External issues can’t be a problem.
-Choose 3 or 4 issues, link market analysis with this.
-One key issue must be identified.
STEP TWO: KEY ISSUES/ PROBLEMS

4. -Come up with multiple possible courses of action.
-Look at your problems in different ways; find a new
perspective that you haven't thought of before.
-While a suitable solution may solve the problem, it may
not work if resources aren't available, if people won't
accept it, or if it causes new problems.
STEP THREE: ALTERNATIVE ACTIONS

5. -Evaluate each possible course of action determined in
step three.
-One way of doing the evaluation is doing a pros and cons
analysis.
-Important: evaluating each solution in an objective
manner. Don’t make one solution overly positive or overly
negative.
-Make sure that the solution you are giving is
implementable and relevant.
STEP FOUR: EVALUATION OF ALTERNATIVES

6. STEP FIVE: RECOMMENDATIONS
-This is where you showcase your creativity.
-Consider compromising when you have a full grasp of the
problem. Competing solutions may yield a hybrid solution.
-Always monitor and evaluate the effects of it on your
resources and stakeholders.
-Define a clear end goal and explain how you will achieve
it.

7. 1
3
5
2
4
OVERVIEW
Case
Analysis
Key Issues/
Problems
Recommendations
Alternative
ActionsEvaluation of
Alternatives

8. THANK YOU!