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The Value of the CRM System 
Customer Relationship Management System
CRM Defined
And why 
do I want 
to add 
this to 
my 
already 
busy day?
YOU CANNOT FIX WHAT YOU 
CANNOT MEASURE
Knowing how many prospects are in 
each stage also helps you identify 
where your leakage occurs 
Knowing your actual won Vs lost numbers are 
critical if you want to improve. 
Most salespeople think that they close a higher 
percentage than they actually do
Leads are not prospects and 
are not in your sales funnel 
until you convert them into 
an actual appointment 
Knowing where the lead 
came from helps you 
understand where to focus 
your energies
Recordings of all telephone 
communication minimizes the 
chance of forgetting anything 
Knowing where the 
contact came from helps 
you understand where to 
focus your energies
Having recordings of calls, copies of proposals 
and emails in one place
Benefits of The CRM System 
• Snapshot of your current pipeline 
– A shot of reality 
• Record of Win/Lost 
• Identify where the prospects came from 
• Identify what sales propositions open the most 
opportunities and which are easiest to close 
• Makes it easy to identify where in the process your 
sales are breaking down 
• Complete record of all contacts with prospects and 
customers (can include telephone conversations
Mel Schlesinger 
336-525-6357 
Schedule an Appointment to Talk 
http://mels.youcanbook.me

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The Value of a CRM System in Sales

  • 1. The Value of the CRM System Customer Relationship Management System
  • 3. And why do I want to add this to my already busy day?
  • 4.
  • 5. YOU CANNOT FIX WHAT YOU CANNOT MEASURE
  • 6. Knowing how many prospects are in each stage also helps you identify where your leakage occurs Knowing your actual won Vs lost numbers are critical if you want to improve. Most salespeople think that they close a higher percentage than they actually do
  • 7. Leads are not prospects and are not in your sales funnel until you convert them into an actual appointment Knowing where the lead came from helps you understand where to focus your energies
  • 8. Recordings of all telephone communication minimizes the chance of forgetting anything Knowing where the contact came from helps you understand where to focus your energies
  • 9. Having recordings of calls, copies of proposals and emails in one place
  • 10. Benefits of The CRM System • Snapshot of your current pipeline – A shot of reality • Record of Win/Lost • Identify where the prospects came from • Identify what sales propositions open the most opportunities and which are easiest to close • Makes it easy to identify where in the process your sales are breaking down • Complete record of all contacts with prospects and customers (can include telephone conversations
  • 11. Mel Schlesinger 336-525-6357 Schedule an Appointment to Talk http://mels.youcanbook.me