ONLINEADVERTISING-Is a form of promotionthat uses the Internetand World Wide Webmarketing messages toattract customers.
EXAMPLE OF ONLINEADVERTISING>CONTEXTUAL ADS>BANNER ADS>BLOGS>RICH MEDIA ADS>SOCIAL NETWORK ADVERTISING>INTERSTITIAL ADS>ONLINE CLASSIFIED ADVERTISING>ADVERTISING NETWORKS>E-MAIL MARKETING>E-MAIL SPAM
1994- Pay-per-click keyboard advertising debuts at GoTo.com1998- HotWired is the site to sell banner ads in large quantities to corporate advertisers.2000- Google rolls out AdWords, a pay-per-click service.
2001- Pop-up ads fill usersscreens.2005- video ads bring $121million- just over 1% of onlinead revenue.2007- Facebook debuts itsadvertising system, includingbeacon.
2009- Companies such asLotame begin to experimentwith engagement as the newad unit an social networks.Today, it is one of theessentials of a successfulbusiness, a media platform thatallows interaction withcustomers.
ADVANTAGESLarger Target audience- post an ad on the internet, andyou have the internet embracingyour service with arms wideopen.Easy to keep a Track of- it isn’t that easy track andmeasure the advertising figuresin case of offline marketing.
Better information- Advertiser has the capability ofconveying more details with regardsto the product he is selling, at a verylow cost.Faster than Other mediums- Start sending out your ads themoment you sign up for thecampaign, unlike other sources ofadvertising.
Lets Consumers decide- It lets consumers or viewers todecide whether to view theadvertisement at all or not.
DISADVANTAGES>Many advertisement are seenspam and there are blockers toprotect against the ads.>Many websites have ads, socustomers experienceadvertising fatigue or blidnessand may not see the ad.
>Websites lack the first- handexperience that a store offers,which can lead to high returnson sales stemming from onlineadvertising.>Spring up from the expense,and often low return, of onlineads.
By:Nobleza,Jessa KrisOrbita,RemiePadua,DonabelRosales,Carol Mae