SEO Interview Questions with Answers across five important categories - Candidate profile, SEO Strategy, SEO Implementation, SEO Maintenance (Link Development + Reporting). Suitable for Middle Level & Senior Level SEO Candidates, both the Interviewer as well the candidate can make use of these questions. For an even more detailed list consisting of 20+ questions, please visit http://meltpress.com/search-engine-optimization/seo-interview-questions-for-senior-seo-positions/.

1. SEO Interview
Questions
For Middle / Senior Level Candidates

2. Candidate Profile
• Which among the below best suits your
profile?
–Serve Clients (handle client projects) OR
–Serve Internal Customers (handle the
organizational website)

3. Candidate Profile
• What are the key Verticals / Industries
that your current and previous clients
are from?
– Tell the Industries to which majority of your
clients belong. Sample answers include Travel &
Hospitality, Eretailers, B2B, Healthcare, Fashion &
Apparel etc.,

4. Candidate Profile
• What are the key geographies that you
had targeted for
– Answers can be broader as the Americas, EMEA,
APAC or at the country level like US, UK, India,
Australia etc.,
Click here for our complete list of SEO Interview Questions

5. SEO Strategy
• How can you identify a website that is
ideally optimized for search engines?
– Content, Proper Title tags & Meta Descriptions,
Clean URL Structure and other On Page SEO
components can form answer to this question
Click here for our complete list of SEO Interview Questions

6. SEO Strategy
• How do you typically strategize /
initialize a new project?
– Talk about the activities involved in the strategy
phase such as Keyword Research, Competitor
Analysis, Website SEO Audit, Strategy
Document, Preparation of execution plan etc.,
Click here for our complete list of SEO Interview Questions

7. SEO Implementation
• What are the typical On Page
Optimization you perform on Ecommerce
Projects
– Includes SEO tune-ups specific to Ecommerce
platforms such as Magento, Shopify etc.,
Integration of micro data (product reviews, price
points etc.,) in addition to typical On Page
Activities you do for all websites (elaborate them)
Click here for our complete list of SEO Interview Questions

8. SEO Implementation
• Do you provide guidelines on the
technical aspects of the site?
– Answer can include the topics of Gzip
compression test, URL Canonicalization, IP
Address Canonicalization, Speed tests, Server
Signature test etc.,
Click here for our complete list of SEO Interview Questions

9. SEO Maintenance
• How do you develop Links for your
client’s websites?
– Talk about the quality & relevance of the content
you prepare & use for link development, stress
the relevance of the websites in which you place
the content to your client’s business. Stress with
explanation that you don’t simply spam third
party websites with links to your client’s websites.
Click here for our complete list of SEO Interview Questions

10. SEO Maintenance
• What are the metrics / KPIs you report to
your clients?
– Divide your metrics into three parts – Visitor
Acquisition, Visitor Engagement and Outcomes.
– Stress more on the Outcome – where you will
have metrics like Revenue, No. of
Transactions, Average Order Value (AOV) etc.,
Click here for our complete list of SEO Interview Questions

11. SEO Trends
• Do you update yourself with SEO Trends?
– Say yes and talk about Matt Cutts, Google
Hummingbird (or the latest change of Google’s
Algorithm), Penalty on abusers of guest blogging
etc., (these were the changes over the last 6
months when this slide deck was pulled together)
– Highlight the blogs you read
Click here for our complete list of SEO Interview Questions

12. SEO Trends
• Do you publish articles / materials on
SEO?
– If you have a blog, say yes and give out the URL
with pride
– If not, you can highlight any contributions on SEO
topics in LinkedIn groups, Quora, Yahoo Answers,
SEO Forums & Communities etc.,
Click here for our complete list of SEO Interview Questions

13. For More SEO Interview Questions
Please click on the button below
SEO Interview Questions for Senior Level Candidates
If you want to dwell deeper into SEO Audit, SEO
Analysis of websites, you can gain some idea by visiting
our template; Click the button below
Website SEO Audit Template
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