DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price.This presentation simplifies things by explaining how sophisticated technology combined with behavioural insight drives great results for marketers.

1. DSPs, RTB and Programmatic Buying:
What Is It and Why Should I Care?
Neil McClements
CEO, Merchenta
www.merchenta.com
@merchenta

2. Merchenta is a Demand Side Platform
specialising in CPA retargeting and display prospecting
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3. RTB, DSP...So what?
Reduce costs
Improve
performance
Maximise return
on investment
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4. “I want more sales for my brand”
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5. Pick your site list (carefully)
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6. Workflow (circa 2009)
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7. DSP/RTB Workflow (circa 2013)
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8. Focus on audiences
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9. Dynamic, real-time pricing
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11. Dynamic, personalised ads
perform better
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12. How does RTB work?
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13. How does RTB work?
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14. How does RTB work?
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15. Global scale – in real-time
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16. What are the results like? 12x RoI
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17. Benefits – in summary
• Better RoI & better consumer experience
– Lower entry-costs, fewer barriers for smaller
advertisers
– Faster, more efficient workflow with more control
– Focus on audiences enables consumers to be treated
as individuals
– Dynamic pricing minimises wastage, improves RoI
– Sophisticated real-time personalisation becomes
possible
• But...a good DSP that understands your objectives is
essential to realising these benefits!
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18. Contact Us
info@merchenta.com
Twitter : @merchenta
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