2. Personal Details
Mercy Ehrler
e-mail: mercy@advanceddesign-online.com
cell: 630.306.1082
web: www.advanceddesign-online.com
AdVanced Design & Communications
Marketing Communications Partner
Smith Bucklin & Associates
Marketing Communications Manager
International Reprographic Association
Editor-In-Chief
Masters of Arts | Communications
Illinois State University
Bachelor of Arts | Communications
Illinois State University
Marketing planning, art direction, graphic design, project
management, copy writing, web development and design,
brand development and implementation, social media inte-
gration, print collateral design and development
Adobe Creative Suite, Dreamweaver, Fireworks, CMS, CSS,
HTML, Microsoft Office Suite
PROFESSIONAL
TIMELINE
1995 - Present
1993 - 1995
1988 - 1993
EDUCATION
1988
1986
AREAS OF
EXPERTISE
TECHNICAL
KNOWLEDGEMercy Ehrler Portfolio | 2
8. Mercy Ehrler Portfolio | 8
Membership
Brochure
CLIENT:
Dietary Managers Association
SERVICES:
• Art direction
• Layout and design
• Copy editing
DIETARY MANAGERS
A S S O C I A T I O N
Join UsJoin the premier professional
organization for dietary managers.
We’re here to serve you.
LEARN.
DISCOVER.
LEAD.
Members Say…
D I E T A R Y M A N A G E R S A S S O C I A T I O N
“Membership in DMA has benefited the facility where I work by continually keeping me
up-to-date with regulations and sanitation issues. I also belong to DMA because it is fun.
I’ve made many friends who I would otherwise not have met, and found opportunities to
volunteer, travel, and speak to various groups as a part of this wonderful organization.”
— Sue Wilkins, CDM, CFPP | Certified Dietary Manager, Sac-Osage Hospital, Osceola, MO
“Being an active member of Dietary Managers Association has given me a tremendous
opportunity to sharpen my leadership skills and enhance my knowledge through continuing
education. Membership in Dietary Managers Association has added to my experience and
truly helped me attain my goals in my career.”
— Tom Thaman, CDM, CFPP
Foodservice Director, Wishard Health Services, Indianapolis, IN
“DMA has helped me grow both personally and profession-
ally. It has opened doors for me.”
— Yvonne Foyt, CDM, CFPP
Certified Dietary Manager, Parkside Lutheran Nursing Home,
Lisbon, ND
“We belong to a credible organization
that can provide a wealth of information
at our fingertips.”
— DMA Member Survey Respondent
Connect With:
When you join Dietary Managers Association (DMA) you will be teaming
up with more than 14,000 professionals dedicated to providing optimum
nutritional care through foodservice management…professionals working
in health care, schools, corrections, and other foodservice settings
nationwide.
DMA DELIVERS FOR YOU!
A COMMUNITY OF PROFESSIONALS
Connect to thousands of career-focused individuals who, like you, seek to excel in their work, in their communities,
and in their lives. Networking and opportunities to exchange ideas with your peers may become one of the most
valuable benefits of your membership.
Local Connections:
Chapters: State chapters are a vital component of DMA, offering members local benefits including
educational programs, networking opportunities, and connections to professional growth…even jobs!
National Connections:
Meetings & Expo: DMA’s national and regional meetings provide valuable relationship-building and
knowledge-sharing opportunities for all members. They offer unparalleled experiences you won’t
want to miss!
e-News: As a DMA member, you’ll also receive DMA e-News 12 times per year. This e-mail newsletter
is packed with timely news and information on trends in the industry.
Social Networking: DMA members across the country connect through social networking on
Facebook, Twitter and LinkedIn.
Advocacy—The Voice for DMA Members: The government advocacy efforts of DMA support the
expertise and regulatory recognition of Certified Dietary Managers.
Global Connections:
Beyond the local and national network, DMA members are also members of Healthcare Caterers
International (HCI), a global alliance of membership associations representing foodservice managers
(“caterers,” as they are called in other parts of the world) in healthcare industries.
“DMA has helped me to do things I never thought possible. The
networking is priceless and leads to enduring friendships. I can’t
imagine life without DMA.”
— Debra Dawson, CDM, CFPP | DMA Past Chair of the Board
9. Mercy Ehrler Portfolio | 9
Corporate Partner
Program Guide
CLIENT:
Association of Nutrition &
Foodservice Professionals
SERVICES:
• Art direction
• Layout and design
C O R P O R AT E PA R T N E R M E M B E R S H I P
M A R K E T A D VA N TA G E P R O G R A M
N U T R I T I O N & F O O D S E R V I C E E D G E ™ M A G A Z I N E
N AT I O N A L & R E G I O N A L E X H I B I T S
S P O N S O R S H I P S
O N L I N E A D V E R T I S I N G O P P O R T u N I T I E S
C O N N E C T W I T H Y O u R C u S T O M E R S .
2013 CORPORAT E PARTNE R PROG RAM
YOUR GUIDE TO MEMBERSHIP, ADVERTISING, EXHIBITS AND SPONSORSHIP
®
3
ANFP2013CorporatePartnerProgram
Product/
Service
raw foods paper
supplies &
disposables
janitorial
supplies
supplements glassware,
china,
dinnerware
tray &
re-therm
systems
Average
Annual Budget
$433,574 $27,408 $23,523 $22,687 $20,861 $11,862
Buying Power 82% 79% 60% 67% 70% 44%
BUYING dECISIONS OF ANFP MEMBERS
Data for graphs compiled from Readex Readership & Buying Power Study, March 2011.
THE ANFP MARKET AdVANTAGE
We give you access to:
Key markets, including nursing homes, senior-living centers,
and hospitals
Tightly targeted audiences, focused on foodservice,
nutrition, food preparation and quality control
Workplace decision-makers, with substantial buying power
ANFP offers many ways to connect — from
advertising in our popular magazine to exhibit space
at our meetings. Our Market Advantage program
allows you to customize your advertising and
promotional efforts for even more targeted results.
Call us to learn more! 800-323-1908.
ANFP MEMBERS CONTROL $8.4 BILLION IN ANNUAL ExPENdITURES
on a variety of products and services. They are the decision-makers you want to reach
in healthcare and other non-commercial foodservice operations.
Visit www.ANFPonline.org
“As long time partners of ANFP we recognize the value of this market segment
and the key role the members of ANFP play in deciding the products and services
their facility will purchase. ANFP provides an excellent path to the influencers and
decision-makers in this growing market.”
Debbie Witt, Aladdin Temp-Rite
ANFP MEMBERS ARE
dECISION-MAKERS.
$8.4 BILLION
2
ANFP2013CorporatePartnerProgram
EMPLOYMENT SETTING
ANFP MEMBERS: A SNAPSHOT
ANFP IS THE NATION’S LEAdING ORGANIzATION of over 14,500 professionals trained in the
management of nutrition and foodservice programs. The vast majority of ANFP members are Certified Dietary
Managers (CDM, CFPPs) — your targeted buyers in the non-commercial nutrition and foodservice market. They
manage substantial food and supplies budgets for long-term care and senior-living facilities, hospitals, cor-
rectional centers, schools and other institutions that serve large numbers of clients.
Assisted Living/CCRC/Retirement
Hospital
Nursing Home/LTC 53%
21%
11%
School 3%
Correctional Facility 1%
Other 11%
PRIMARY AREA OF RESPONSIBILITY
L E T ANFP D E L I V E R YO u R M E S S A G E !
Also Responsible for: Safety 53% Risk Management 23% Environmental Services 16%
Catering 1%
Foodservice management 69%
Patient services 5%
Nutrition management 17%
Food preparation/quality control 7%
10. Mercy Ehrler Portfolio | 10
Strategic
Accounts
Brochure
CLIENT:
Communications Supply Company
SERVICES:
• Art direction
• Layout and design
AboutUs
World Class, Customized
Solutions That Fit Your
Business…Not Ours
Solutions
Flex
Solutions
Flex
Solutions
Flex
Solutions
Flex
Founded in 1972, Communications Supply Corporation (CSC), a
subsidiary of WESCO International Inc. (NYSE: WCC) distributes a full
range of data communications and security products and services.
Together, CSC and WESCO form the largest data communications,
security and electrical network in North America, with 400 full-service
branches, an international network designed to scale and annual
sales of over $6 billion.
At CSC, we focus on one thing: servicing our customers. Our people,
passion and expertise allow us to understand your organization’s
needs and deliver best-in-class products and services. It’s this
guiding principle that has led us to become the fastest growing data
communications and security products distributor in North America
today.
CSC and WESCO
SOLUTIONS
SUITE
CSC’S CUSTOMIZED
World-Class Solutions That Fit
Your Business…Not Ours
When was the last time your distribution partner tried to
shoehorn you into their specific process, their mode of doing
business, their way? At CSC, we understand that every
customer is unique, and that it’s not practical to expect your
organization to fit into a cookie-cutter way of doing business.
We passionately believe that our joint success is dependent
upon our ability to understand your needs, allowing us to
deliver customized, scalable, world-class solutions. CSC
Flex Solutions, delivered by the Strategic Accounts Team, are
designed to do exactly that.
World-Class Strategic Accounts Team
Each CSC Strategic Account Manager has been hand-picked
with a proven track-record of creating customized, scalable,
flexible solutions for large organizations. They have an average
of 20 years industry experience and knowledge—plus they
are backed by an extensive support team that allows them
to leverage experts from multiple disciplines to ensure your
success.DealingwithoneofourStrategicAccountManagersis
like adding an expert to your team dedicated to your company’s
long-term growth and profitability.
Your CSC Flex Solution begins by understanding your process,
your mode of doing business, your way. Each engagement
with a Strategic Account Manager is focused on learning and
actively experiencing your business. By doing so, they can
craft a plan that is tailor-made to your organization. From
manufacturer selection to contractor recommendations, your
CSC Strategic Account Manager comes equipped with the
industry’s largest array of customization options, backed by
the vast resources of the CSC/WESCO network.
World-Class Distribution Network
The CSC/WESCO network has been built with large, complex
organizations in mind. Need product from coast-to-coast? Not
a problem. Considering a multi-site deployment that needs
product sourced from multiple manufacturers? Consider it
done. Planning a network upgrade that will affect your entire
business? We’ll make it seamless. CSC/WESCO’s World-Class
Distribution Network is at the core of CSC Flex Solutions,
ensuring that every project is delivered on-time and on-
budget.
CSC Flex Solutions provide you with:
• 400 North American locations that house exactly what you
need, when you need it
• 300 Manufacturer Partners that provide state-of-the-art
data communications and security products
• Traditional Distribution Services, like kitting and labeling,
that speed up rollouts and reduce costs
• Lean Customer Value Creation Services (LCVC), like recycling
and power audits, that improve operational efficiencies
CSC Flex Solutions provides options, which in turn, get you the
results you’re looking for.
CSC Flex Solutions are offered to a very select group
of customers. This small, select group of customers
is identified based on overall organization size,
current network needs, and future network growth
projections. By receiving this brochure, you have been
identified as a qualifying organization, granting you a
dedicated Strategic Account Manager and the extensive
capabilities of CSC’s Flex Solutions.
SERVICES & SOLUTIONS
WORLD-CLASS SOLUTIONS FOR
WORLD-CLASS ORGANIZATIONS
Solutions
Flex
Solutions
Flex
Solutions
Flex
Solutions
Flex
Services
• 24/7 Customer Service and
Support
• eBusiness Solutions
• Rapid Return Program
• Expedited Product Sourcing
• Feed-the-Job Delivery
• Project Staging
• Kitting and Labeling
• Strategic Sourcing and Supplier
Selection
• Flexible Financing
• Technology Training and
Education
• Custom and Consolidated
Reporting
• Job Trailers
• Energy and Power Audits
• Recycling Services
• Integrated Supply
Solutions
• Network Cabling and Connectivity
• Network Cabinets and Racks
• Data Center Products and
Solutions
• Networking Electronics and
Wireless
• Low Voltage Cabling
• Security Solutions
• Sound and Paging
• Video Surveillance
• Notification
• Professional Audio/Visual
• Access Control
• Power, Cooling and Monitoring
• Power over Ethernet
• Test Equipment
• Outside Plant Solutions
• Smart Grid Solutions
• FTTx (fiber to the home or
business)
SOLUTIONS
SUITE
CSC’S CUSTOMIZED
World-Class Solutions That Fit
Your Business…Not Ours
When was the last time your distribution partner tried to
shoehorn you into their specific process, their mode of doing
business, their way? At CSC, we understand that every
customer is unique, and that it’s not practical to expect your
organization to fit into a cookie-cutter way of doing business.
We passionately believe that our joint success is dependent
upon our ability to understand your needs, allowing us to
deliver customized, scalable, world-class solutions. CSC
Flex Solutions, delivered by the Strategic Accounts Team, are
designed to do exactly that.
World-Class Strategic Accounts Team
Each CSC Strategic Account Manager has been hand-picked
with a proven track-record of creating customized, scalable,
flexible solutions for large organizations. They have an average
of 20 years industry experience and knowledge—plus they
are backed by an extensive support team that allows them
to leverage experts from multiple disciplines to ensure your
success.DealingwithoneofourStrategicAccountManagersis
like adding an expert to your team dedicated to your company’s
long-term growth and profitability.
Your CSC Flex Solution begins by understanding your process,
your mode of doing business, your way. Each engagement
with a Strategic Account Manager is focused on learning and
actively experiencing your business. By doing so, they can
craft a plan that is tailor-made to your organization. From
manufacturer selection to contractor recommendations, your
CSC Strategic Account Manager comes equipped with the
industry’s largest array of customization options, backed by
the vast resources of the CSC/WESCO network.
World-Class Distribution Network
The CSC/WESCO network has been built with large, complex
organizations in mind. Need product from coast-to-coast? Not
a problem. Considering a multi-site deployment that needs
product sourced from multiple manufacturers? Consider it
done. Planning a network upgrade that will affect your entire
business? We’ll make it seamless. CSC/WESCO’s World-Class
Distribution Network is at the core of CSC Flex Solutions,
ensuring that every project is delivered on-time and on-
budget.
CSC Flex Solutions provide you with:
• 400 North American locations that house exactly what you
need, when you need it
• 300 Manufacturer Partners that provide state-of-the-art
data communications and security products
• Traditional Distribution Services, like kitting and labeling,
that speed up rollouts and reduce costs
• Lean Customer Value Creation Services (LCVC), like recycling
and power audits, that improve operational efficiencies
CSC Flex Solutions provides options, which in turn, get you the
results you’re looking for.
CSC Flex Solutions are offered to a very select group
of customers. This small, select group of customers
is identified based on overall organization size,
current network needs, and future network growth
projections. By receiving this brochure, you have been
identified as a qualifying organization, granting you a
dedicated Strategic Account Manager and the extensive
capabilities of CSC’s Flex Solutions.
SERVICES & SOLUTIONS
WORLD-CLASS SOLUTIONS FOR
WORLD-CLASS ORGANIZATIONS
Solutions
Flex
Solutions
Flex
Solutions
Flex
Solutions
Flex
Services
• 24/7 Customer Service and
Support
• eBusiness Solutions
• Rapid Return Program
• Expedited Product Sourcing
• Feed-the-Job Delivery
• Project Staging
• Kitting and Labeling
• Strategic Sourcing and Supplier
Selection
• Flexible Financing
• Technology Training and
Education
• Custom and Consolidated
Reporting
• Job Trailers
• Energy and Power Audits
• Recycling Services
• Integrated Supply
Solutions
• Network Cabling and Connectivity
• Network Cabinets and Racks
• Data Center Products and
Solutions
• Networking Electronics and
Wireless
• Low Voltage Cabling
• Security Solutions
• Sound and Paging
• Video Surveillance
• Notification
• Professional Audio/Visual
• Access Control
• Power, Cooling and Monitoring
• Power over Ethernet
• Test Equipment
• Outside Plant Solutions
• Smart Grid Solutions
• FTTx (fiber to the home or
business)
11. Mercy Ehrler Portfolio | 11
Product Sheet
CLIENT:
Communications Supply Company
SERVICES:
• Art direction
• Layout and design
• Logo Development
ReelSimple Wire Installation
Reel
CSC’s new ReelSimple design makes pulling cable easier and faster. Take the
ReelSimple cable box to any job site and experience labor saving, timesaving,
hassle-free runs that take the pain out of the pull.
Durable Construction—Inside and Out
• The patented ReelTough Box features interior reinforcements for maximum endurance.
Watch the ReelTough Box stand its ground in tough conditions and deliver the best
ReelSimple performance.
• Solid reel construction delivers smoother, snag-free pulls—getting the job done faster
ReelTough is a part of a family of
quality ReelSimple products spe-
cifically designed for...Here you can
do a little cross selling of the other
ReelSimple products:
• ReelFast Puller
• ReelFlex Cart
ReelTough Box is made
of 70% recycled content.
Reel and box are 100%
recyclable.
Strong Ergonomic Handle
• Grab the RealTough Box with one
hand—reliable single-handle grab
design
• Easy to Carry—no strain, ergonomic
engineering
• Resists Tears—no more cable boxes rip-
ping loose when you pick them up
Build-in Tension Break for
Complete Cable Control
• Features three tension settings, so you
control your string speed.
• Reduces backlash, birdnesting, and
snags
• Set for zero tension for maximum cable
output
ReelTough.
ReelSimple.
14. Mercy Ehrler Portfolio | 14
Corporate
Brochure
CLIENT:
Watermark Learning
SERVICES:
• Art direction
• Copy writing
• Layout and design
• Logo and Brand Refresh
ENHANCED PERFORMANCE. ENDURING RESULTS.
TM
Training to Enhance
Project Success
BUSINESS ANALYSIS
PROJECT MANAGEMENT
BUSINESS PROCESS MANAGEMENT
INFLUENCING SKILLS
We Deliver...
Since 1992 we have provided training that
turns the complexity of industry standards
into practical application of business
analysis, project management, and business
process management. Rather than covering
an entire body of knowledge, our courses are
laser-focused to enhance performance and
lead to enduring results in organizations. Our
courses and workshops enhance skills that
help ensure project and business success.
And, we are experts at helping practitioners
become certified by IIBA®
and PMI®
.
We don’t use academic or rote learning methods; our classes
are practical and engaging. Instead of lengthy classes that
present more than you need, our training uses our extensive
industry experience to concentrate on what people need to
be effective. Our instructors facilitate classes using interactive
case studies that energize students to learn…and motivate
them to perform. What would that mean to you and your
company?
BUSINESS ANALYSIS COURSES
Learn skills to define product requirements
completely and correctly, including hidden
requirements that can make or break a project.
PROJECT MANAGEMENT COURSES
Deliver the right products and services in a
timely, cost-effective way.
BUSINESS PROCESS MANAGEMENT
COURSES
Model, analyze, improve, and manage business
processes, and help your organization
transition to more productivity.
INFLUENCING SKILLS COURSES
Enhance your skills with courses to help
you better facilitate, build trust, improve
stakeholder relationships, and influence the
right solutions.
Watermark instructors are published authors of articles and
books, as well as contributors to both the Business Analysis
and Project Management Bodies of Knowledge. As an
IIBA Charter Endorsed Education Provider and PMI Global
Registered Education Provider, Watermark Learning assures
you the most engaging, relevant, and applicable training
available.
New Courses to Enhance Your Skills
Feedback from our students and from the BA and PM
Communities has given Watermark the direction for our future
course offerings. As a result, we have launched a series of new
courses with increased relevance for current business needs.
These include:
• The Art and Science of Conflict Management
• Bulletproof Business Cases
• Critical Thinking Skills for Today’s Problem Solvers
• Getting Real Results from Virtual Teams
• Getting Started in Business Analysis
Watermark Learning
7301 Ohms Lane
Minneapolis, MN 55439
800.646.9362 (USA only)
1.952.921.0200
info@watermarklearning.com
www.watermarklearning.com
CERTIFICATION CLASSES, PUBLICATIONS, AND STUDY AIDS
CBAP®
/CCBA®
Certification Preparation Classes
CBAP/CCBA Online Study Exams
PMP®
Certification Preparation Class
PMP Online Study Exam
Books and Study Aids
• CBAP Ver. 2.0 Study Guide
• The Influencing Formula
• Practitioner’s Guide to Requirements Management
• BABOK®
Guide Study Tables
• BABOK Guide Flashcards
• BABOK Guide Audio Flashcards
COURSEWARE LICENSING
Watermark Learning provides most of its course curricula for licensing.
You save the time and expense of developing your own course and
license one of our proven and practical courses.
Whether you are an organization wanting to teach its own classes
using our proven courseware, a training provider who needs to get a
course offered quickly, or an organization that wants to have a noted
authority provide classes and materials, we can help.
AFFILIATE PROGRAMS
We partner with organizations and individuals worldwide who believe
in our products and services. This includes training organizations who
don’t offer the same courses we do, and want to add offerings to fill a
void. Currently, our overseas affiliates offer our courses and programs
in Africa, Asia, Central America, and Europe.
OUR PROFESSIONAL PARTNERSHIPS
Watermark Learning has associations with strategic industry and
academic organizations. We partner with these organizations to
enhance our services to our customers, to both keep abreast of and
influence the latest industry developments, and to assure you of the
highest-quality training.
Visit Us Online
Visit our website for valuable and free industry
resources:
www.WatermarkLearning.com/Resources
• Articles
• Webinars
• Templates
• Professional resources
• Bibliographies
IIBA®
and BABOK®
are registered trademarks of International
Institute of Business Analysis. CBAP®
and CCBA®
are registered
certification marks of International Institute of Business Analysis.
PMI®
and PMP®
are registered marks of the Project Management
Institute, Inc.
ENHANCED PERFORMANCE. ENDURING RESULTS.
TM
15. Mercy Ehrler Portfolio | 15
Physicians
Benefits Brochure
CLIENT:
MacNeal Hospital
SERVICES:
Design Concept for Brochure to
attract physicians to practice at
MacNeal Hospital
MacNealHospital
MacNeal Hospital has a proud
history and an even stronger future.
Please read on for a quick overview of the
benefits MacNeal Hospital offers to medical
staff physicians.
We want physicians on our team who can offer innovative
and collaborative care to patients. At MacNeal, your talents
are recognized and respected.
Come and join more than 500 physicians representing
50 medical specialties. Be part of the medical staff of an
award-winning hospital that has the technology and leading
programs of an academic medical center, combined with the
range of patient care found in a community hospital.
MacNeal Hospital is a 427-bed fully accredited teaching hospital that has
served the people of Chicago’s western suburbs and the surrounding area
for nearly 100 years.
The hospital is part of Tenent Healthcare, a 77-hospital
network. MacNeal Hospital serves the healthcare needs
of more than one million people in the near west and
southwest suburbs of Chicago.
2 3
MacNeal Hospital:
Dedicated to Our Physicians
T H E M A C N E A L D I F F E R E N C E W W W . M A C N E A L . C O M
MacNealHospital
MacNealHospital
The MacNeal
DifferenceLearn more about the benefits of joining
MacNeal’s medical staff. Please call:
708•123•4567
MacNealHospital
MacNeal Hospital has a proud
history and an even stronger future.
Please read on for a quick overview of the
benefits MacNeal Hospital offers to medical
staff physicians.
We want physicians on our team who can offer innovative
and collaborative care to patients. At MacNeal, your talents
are recognized and respected.
Come and join more than 500 physicians representing
50 medical specialties. Be part of the medical staff of an
award-winning hospital that has the technology and leading
programs of an academic medical center, combined with the
range of patient care found in a community hospital.
MacNeal Hospital is a 427-bed fully accredited teaching hospital that has
served the people of Chicago’s western suburbs and the surrounding area
for nearly 100 years.
The hospital is part of Tenent Healthcare, a 77-hospital
network. MacNeal Hospital serves the healthcare needs
of more than one million people in the near west and
southwest suburbs of Chicago.
2 3
MacNeal Hospital:
Dedicated to Our Physicians
T H E M A C N E A L D I F F E R E N C E W W W . M A C N E A L . C O M
MacNealHospital
MacNealHospital
The MacNeal
DifferenceLearn more about the benefits of joining
MacNeal’s medical staff. Please call:
708•123•4567
17. Mercy Ehrler Portfolio | 17
Solution Sheets
and Case Studies
CLIENT:
KnowledgeAdvisors
SERVICES:
• Brand Refresh
• Program Icon Development
• Layout and Design
• Copy Writing and Editing
Leading Networking
Solutions Corporation
KnowledgeAdvisors Case Study
Challenge
A leading Network Solutions corporation and its channel
partners have a standardized process for collecting
training evaluation and customer satisfaction data for
the corporation’s training events held across the world.
The group responsible for managing channel partner
relations wanted to use this data to help them effectively
manage their business and prove the value of training.
After several iterations, the team found that they lacked
sufficient analysis expertise to fully utilize their data to
drive effective decision-making.
Solution
KnowledgeAdvisors identified the key decisions that
the channel partner team needed to effectively manage
their business, then developed a customized analysis
framework and presentation format based on these key
decision-points. The analysis framework is updated
quarterly, analyzed to find meaningful insights, then
presented to the leadership team to inform and drive
decision-making.
Results
KnowledgeAdvisors helped this network leader shift
its focus from high-level satisfaction data to a blended
approach, focusing on the effectiveness and impact of
training to drive client behavior and purchase decisions.
The corporation’s Channel Partner team now has access
to partner-level performance data to help them effectively
manage their client relationships. In turn, the organization
has created a partner award and certification program that
includes this performance data.
Metrics that Matter®
Custom Quarterly Analysis
View more video case studies on our website at
www.knowledgeadvisors.com
KA-Consulting-Case-Study-Networking.indd 1 2/13/14 9:30 AM
www.knowledgeadvisors.com
sales@knowledgeadvisors.com
800.561.3341 (within the U.S.)
+1.312.676.4400 (worldwide)
Metrics that Matter®
Continued...
Talent development professionals around the world use Metrics that Matter®
to
help them measure and improve the impact of their programs. They trust the rich
data, dashboards and executive reports within MTM to help drive data-driven
decisions that impact the future of their organizations.
But what if the most crucial pieces of
that data were available at the click of
a button, getting you exactly the right
information at exactly the right time to
help drive meaningful action exactly
when it was needed the most?
What if Metrics that Matter®
could tell
you which decisions about your talent
development programs will help drive the
greatest positive impact?
Introducing Instant Insights
Instant Insights is a prescriptive guidance
tool that uses Metrics that Matter®
(MTM) data to diagnose levels of scrap
learning (learning that is not applied
on-the-job and therefore becomes
an expensive waste of resources) and
provide recommendations for how to
reduce its occurrence.
A core part of all Metrics that Matter®
subscriptions, Instant Insights
automatically analyzes and roots out
scrap learning in the talent development
process and provides a succinct
summary with recommendations on
how to elminate it, ultimately saving
clients money.
From talent analytics across the entire
employee life cycle, Metrics that Matter®
allows you to capture a tremendous
amount of data to fuel the decision-
making process.
Instant Insights makes it easier to find
the most vital data you need to make
decisions that have the greatest impact
on the reduction of expensive scrap
learning.
At no additional charge to Metrics that
Matter®
subscribers, Instant Insights will
allow clients to easily:
• Summarize data: MTM calculates
scrap learning by subtracting the
average percent applied to the job
from 100 by asking the question
“What percent of new knowledge and
skills learned from this training do
you estimate you will directly apply to
your job?”
• Compare to benchmark: MTM
compares the summarized data
calculated in the previous step and
compares it to other organizations’
performance. Users can configure the
most appropriate benchmark for you
using “Set Benchmark” on the “My
Settings” tab of your account.
• Monetize business impact: Potential
cost savings over the next year are
automatically calculated by MTM
by looking at: 1) historical training
volume; 2) a configurable dollar
amount; and 3) scrap percentage.
Metrics that Matter®
Instant Insights
Metrics that Matter®
View more video case studies on our website at
www.knowledgeadvisors.com
Global Technology
Company
KnowledgeAdvisors Consulting Case Study
Challenge
The Sales Enablement Team of a Global Hardware
Virtualization company was challenged to quantify the
impactofseveraltrainingandcertificationprogramsinorder
tojustifytheexpenseanddevelopstrategicinvestmentplans
for the future.
The programs were designed to ensure not only technical
expertise and the ability to communicate with potential
clients but also critical sales/selling skills. Business leaders
regularly challenged the team to quantify the impact: “We
arepoundedonadailybasistocompareresultsofwhowent
through training to those who didn’t”.
Solution
The Global Hardware Virtualization company engaged
KnowledgeAdvisors to:
• Develop testable hypotheses to address core business
questionsandaclearlogicmodelofhowtalentprograms
are affecting sales outcomes.
• Identify causative factors (e.g., competency attainment,
training, team engagement, incentives structures and
reportingrelationships)thatareresponsibleforvariation
in sales performance.
• Buildcustommultivariateregressionmodelspecifications,
toidentifystatisticallysignificantpredictorsandquantify
the strength and size of those relationships through
rigorous statistical testing.
Results
• Established that certain training and certification
programs can help explain a significant amount of sales
outcome variations.
• Identified4programsthatwerestatisticaldriversofsales
outcomes while several others were not thus helping the
client prioritize investments and future enrollments.
• Found that one training program’s “Bootcamp” out
performed the “condensed” version by a factor of 3 to 1
• Found that the most costly training program increased
average sale size by 75%, far exceeding the cost of the
program.
“We are pounded on a daily basis to
compare results of who went through
training and those who didn’t.”
Predictive Analytics
KA-Case-Study-Global-Tech.indd 1 2/13/14 9:57 AM
Description
This presentation will define ‘Big
Data’ and its impact on organizational
decision-making. It will then focus on
defining talent development processes
that house big data and identifying data
sources and classification of metrics to
transform data into wisdom through
timely, credible, predictive analytics.
During this presentation, you will learn
about:
• Big Data and how it impacts business
• Talent development processes and
sources of data
• Metric classifications for learning and
talent development
• Tools and techniques to use data for
decision making
Agenda
1:00 - 1:15 pm Register and Check-In
1:15 - 2:15 pm Big Data is
Transforming Learning
and Talent
Development
2:15 - 2:30 pm Break
2:30 - 3:15 pm Overview of Talent
Analytics Solutions
3:15 pm Adjourn
Learn how Big Data impacts
organizational decision
making in a Big Way. Discover
how to harness it’s power to
gain wisdom through credible
and predictive analytics.
Don’t Miss a
FREE Briefing
on Big Data
How Big Data is Transforming Learning
and Talent Development
Feb 20, 2014 | 1:00 - 3:15 pm
Realogy International Headquarters Amphitheater
175 Park Ave. | Madison, NJ 07940
For more information and to register, visit:
knowledgeadvisors.com/new-jersey-feb20-briefing/
brought to you by...
Business Executive
Summary Report
Learning Executive Reports
LD Summary
Report
Extract, Convert and Calculate Standard Measures
Business
Outcomes
Executive
Reports
Statements
Data Sets
Data
Sources
port
B
Business
Outcomes
Statement
LD Program
Reportport
Learning
Effectiveness
Statement
LD Summary
Reportport
Learning
Efficiency
Statement
O
Effectiveness Efficiency
Financial
Data
Evaluation
System
Other Sources
(e.g. HRIS, ERP, CRM)
Learning
Management System
Metrics that Matter®
NY-Briefing-Flyer-0214.indd 1 12/29/13 10:48 AM
18. Mercy Ehrler Portfolio | 18
Corporate
Brochure
CLIENT:
KnowledgeAdvisors
SERVICES:
• Art Direction
• Layout and Design
• Copy Editing
Consulting
ServicesMetrics that Matter®
1 | KnowledgeAdvisors Consulting
Metrics that Matter®
Experts in
Talent Analytics
3 | KnowledgeAdvisors Consulting
Building real analytics talent can take time, and even well-
respected organizations can struggle to hire, train, and develop
the right people to do the job well. Many organizations simply do
not have resources, time, or skill set to analyze their learning and
talent data.
According to a 2011 McKinsey Report, by 2018 there will be a
shortage of up to 190,000 data scientists, and over 1.5 million
managers who have analytics capabilities. This shortage of talent
will make it even harder for organizations that are having a hard
time filling analytics roles with qualified personnel.
That’s why KnowledgeAdvisors offers a Big Data Analysis offering,
with the technology, consulting expertise and hard-won insight of
the world’s leaders in talent analytics.
Our seasoned analytics consulting and technology team can
bring decades of combined experience in this arena to your
organization without requiring you to hire, train, and onboard a
dedicated Big Data resource.
We can help you answer seemingly impossible questions about
your data, bringing real value and insight to the volumes of
information you store on your human capital.
Our Big Data Analysis Services Include:
• Consultation on what data sets matter to your organization
• Recommendations on how to make the data connections you
need with your organization’s technical infrastructure in mind
• Customized dashboards tailored directly to your organization’s
key performance indicators
• Executive-level presentations delivered to your organization’s
executives, C-suite or Board
Big Data can create massive value, but only with the right team,
guidance, and technology. Let KnowledgeAdvisors help you deliver
critical insights with our Big Data Analysis Services without the risk
of building your own internal Big Data team.
Big Data
Analysis
Predictive Talent
Analytics
You have developed a great foundation of talent measurement
and reporting capabilities but stakeholders are starting to ask
tougher questions. They want to know what is driving talent
and business outcomes. How do you respond with the rigor
and sophistication needed to tackle the highest strategic
analytic needs of the company?
KnowledgeAdvisors’ talent analytics experts help you answer
the toughest questions, statistically testing the relationships
between your talent programs and the outcomes the business
cares most about. We help you quantify the value of your talent
programs, build the business case for future investments and
predict the likely outcomes.
KnowledgeAdvisors’ experts in talent data and statistical
modeling will help you:
• Develop testable hypotheses to address core business
questions and a clear logic model of how talent programs
are affecting outcomes
• Identify the data requirements and work with your teams to
extract the data required for modeling
• Leverage advanced multivariate regression techniques, we
will develop custom model specifications
• Identify the strongest predictors and will quantify the
strength and size of the statistical relationships identified in
the models
• Develop the interpretation of the results using data
visualization and scenario based examples. All insights will
be developed in business terms and language you can take
to your executive sponsors
Predictive Talent Analytics by KnowledgeAdvisors’ positions
you to answer with rigor and precision the tough questions:
Which program should I invest in? If we focus on one area
what is my likely performance improvement? Where are the
weak spots in our talent lifecycle? We can help inform strategic
decision making and help position talent programs as key
business drivers.
www.knowledgeadvisors.com | 2
KnowledgeAdvisors talent measurement experts help organizations better allocate their talent
investments through practical talent measurement strategies that allow for faster, more accurate,
data-driven decision-making.
At the core of KnowledgeAdvisors’ Consulting offerings is the
development of solid, proven, measurement strategies. From
readiness assessments to comprehensive talent measurement
strategies, we offer several approaches tailored to your current
level of measurement maturity.
Readiness Assessment
KnowledgeAdvisors helps determine the readiness of
your organization to adopt sustainable measurement
and evaluation capabilities across roles, audiences, and
demographics. This assessment identifies potential areas of
adoption and gaps in capabilities.
Evaluation Plan
The KnowledgeAdvisors learning evaluation plan focuses on
understanding stakeholder data needs, the current curriculum
structure, and how best to measure the curriculum to meet
those needs.
Measurement Strategy
This valuable strategic document maps out your current
learning methods and major curricula, and aligns a
measurement approach that will meet your stakeholders’ data
needs. We help you develop key performance indicators (KPIs)
to align with efficiency, effectiveness, and outcomes to ensure
a return on your learning investment.
Measurement Strategy
Once a strategic direction for talent measurement and
evaluation is established, we create a roadmap which outlines
the journey and implementation to achieve sustainable
measurement capability that will be used for business decision
making and drive value.
Our talent analytics experts help you understand the steps
required to create and manage the measurement function
as a business, defining success criteria in expanding your
organization’s measurement capability and achieving the
stakeholders’ business outcome metrics.
We Reduce Risk
KnowledgeAdvisors reduces risk for our clients with a proven
roadmap that maximizes the value of talent measurement programs,
while utilizing your organization’s time and resources in the most
efficient manner possible.
KnowledgeAdvisors consultants help clients answer key questions
like “Where do we start?” “What should we measure?” and “How do
we know it’s working?” We provide step-by-step guidance to assure
talent measurement success.
Whether you’re already a user of Metrics that Matter®—our flagship
talent analytics software—or simply beginning to use talent
measurement to improve performance, KnowledgeAdvisors offers
consulting solutions to suit your organization’s needs.
Assess, evaluate and measure
Consulting Services
www.knowledgeadvisors.com | 4
Assessment Services
KnowledgeAdvisors provides researched and validated
assessments that can help you build effective leaders
and employees. Our talent experts can help you assess
performance or competency, assist with succession planning
by identifying high performers, and help with action
planning to improve performance.
We offer a wide variety of assessments, including
competency, which align to your departments and
organizations; and performance, which helps assure that
people have the capabilities to do their jobs.
Our comprehensive talent development needs assessment
helps your organization:
• Identify critical proficiency gaps at a granular level and
prioritize for talent development efforts
• Ensure you’re just not closing current skill gaps, but
planning for future gaps as well.
• Pinpoint the most critical proficiency gaps and
recommend solutions to share with stakeholders through
expert analysis and reporting.
KnowledgeAdvisors assessments can help optimize your
workforce by understanding where they are at and where
they need to go.
Discover, develop and excel
Impact Studies
Do you know how your talent program is impacting your organization? Can you tell which programs are
most successful and are increasing business performance?
KnowledgeAdvisors Impact Studies help you create a
comprehensive view of the effectiveness and impact of talent
programs, allowing you to determine which program components
are effective or most predictive of successful business outcomes.
By creating a direct line of sight from your program to business
objectives, you can shift the focus of the conversation from opinions
and gut feelings to data-fueled decision-making grounded in
scientific rigor.
www.knowledgeadvisors.com | 1
Metrics that Matter®
knowledgeadvisors.com
NORTH AMERICA
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Suite 2050
Chicago, IL 60606
+1 800 561 3341 (within the US)
+1 312 676 4400 (worldwide)
+1 312 676 4401 (fax)
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KnowledgeAdvisors
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111 Somerset Road
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(65) 6505 2091
EMEA
KnowledgeAdvisors, Ltd.
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Moorgate, EC2Y 9AE
+44 (0) 207 997 7356
sales@knowledgeadvisors.com