The document discusses intrapreneurship and embracing risk within large companies. It outlines three strategies for innovation - reinforcing the status quo, focusing on strategic portfolios, and empowering intrapreneurship from within. It then describes the culture needed to support intrapreneurs, referred to as "Corsairs", outlining rules and laws they should follow. However, the document notes that moving ideas from initial exploration to sales is incredibly difficult. True success requires navigating this critical step of proving market fit and gaining business support.
5. Intro
Innovation
Innovation accelerates
Embrace risk?
Culture
The catch
38 Years
13 Years
4 Years
3 Years
88 Days
Time to reach 50 millions users
6. Intro
Innovation
A built-in inability to predict the future
Embrace risk?
Culture
The catch
«There is little reason for an individual
to have a computer in their home»
Ken OLSEN, CEO Digital Equipment, 1977
7. Intro
Innovation
A built-in inability to predict the future
Embrace risk?
Culture
The catch
8. Intro
Innovation
A built-in inability to predict the future
Embrace risk?
Culture
The catch
2002
9. Intro
Innovation
A built-in inability to predict the future
Embrace risk?
Culture
The catch
« Within a group of macaques, the last to adopt
innovation are alpha males»
François TADDEI (Laboratoire de Génétique Moléculaire Evolutive et Médicale, U571 INSERM)
10. Intro
Innovation
A built-in inability to predict the future
Embrace risk?
Culture
The catch
12. Intro
Innovation
How to embrace risk?
Embrace risk?
Culture
The catch
13. Intro
Innovation
3 Strategies
Embrace risk?
Culture
The catch
ROI
Innovation Strategic
pipeline portfolio
We know the We only know the
problem and the problem.
solution.
We can do it
Faster to outsource.
in-house.
Reinforce the status quo
14. Intro
Innovation
3 Strategies
Embrace risk?
Culture
The catch
ROI VISION
Innovation Strategic
Intrapreneurship
pipeline portfolio
We know the We only know the We don’t get the
problem and the problem. problem, nor the
solution. solution
We can do it We can try
Faster to outsource.
in-house. in-house.
Reinforce the status quo Change the market
15. Intro
Innovation
Escape velocity?
Embrace risk?
Culture
The catch
INTRAPRENEURSHIP
Politics x Vision
ROI limit
BUs Pull
COMPANY
17. Intro
Innovation
«Here be dragons»
Embrace risk?
Culture
The catch
18. Intro
Innovation
«Here be dragons»
Embrace risk?
Culture
The catch
19. Intro
Innovation
Corsairs’ laws
Embrace risk?
Culture
The catch
Politics (HR, Freedom...) Legal (IP, Incentive...) Process (Vision, Budget, Time...)
1. Define «Rules of engagement» 6. Define spoils of war shares 11. Steal resources
2. Get a «Letter of marque» 7. Don’t wait for green lights 12. Sell mockups
3. Be neither in nor out 8. Don’t burn red lights 13. Don’t fall in love
4. Shortcut decisions 9. Learn guerilla tactics 14. Fail early
5. Create an ousider network 10. Copy and share 15. Move fast, break things
20. Intro
Innovation
2. Get a «Letter of marque»
Embrace risk?
Culture
The catch
Elisabeth I of England Sir Francis Drake
1558-1603 1542-1596
21. Intro
Innovation
6. Define spoils of war
Embrace risk?
Culture
The catch
22. Intro
Innovation
7. Don’t wait for green lights
Embrace risk?
Culture
The catch
«Financial reverse-engineering»
27. Intro
Innovation
There’s a catch
Embrace risk?
Culture
The catch
28. Intro
Innovation
This is easy*
Embrace risk?
Culture
The catch
300
training
consulting
coaching
30 ideas
5 prototypes
Ideation Incubation
«IN» «THROUGH»
Rules of engagement Explore and fail early
3 months 6 months
29. Intro
Innovation
This is unbelievably hard
Embrace risk?
Culture
The catch
300
training
consulting
coaching
30 ideas escape velocity
mentoring
5 prototypes
3 sales
Ideation Incubation BU / Spin O!
«IN» «THROUGH» «OUT»
Rules of engagement Explore and fail early Open network
3 months 6 months 3 months
30. Intro
Innovation
Going through the critical step
Embrace risk?
Culture
The catch
Season 2 Season 1
Program Success
31. Innovation copilots
«I haven't failed .
Thanks!
I've just found 10,000 ways Philippe MÉDA
that do not work.» pmeda@merkapt.com
@PMerkapt
Thomas EDISON, 1847-1931