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The Relationship Bucket Principle
• This is a bucket.
• This bucket represents
your business
Just as a bucket fills with water…
Your business fills with customers..
• To get customers – you
promote or advertise –
in other words you pour
$$$$ into getting the
attention of your
customers.
• Some call it the
Spray & Pray Technique
Over time pouring $$$$
into promotion your bucket
begins to fill with customers
because you have diligently
dripped time, energy
and MONEY into filling
Your business with customers
Now because your bucket if filling
there is pressure
on your business
to provide good
service to more
people. It may
even feel like
business is booming
BUT…
DID YOU KNOW…
• 9% of customers leave because of product or
service
• 68% leave because of perceived indifference.
Over time pressure
causes leaks. They
start out tiny, but as
more customers are
added, pressure
builds and more leaks
grow.
Now you may not
notice this at first as
you are busy filling
your bucket and
making your new
Customers feel
welcome. .
• You work hard,
• You are doing all the
• Right things… yet
• You may get to feel
• Like business is growing
• Slowly, or worse nowhere.
• You may start to look
• Around to see what’s going
• On and you discover
• The LEAKS.
• Over time as you were
• Busy spraying more money
• At your business, and dripping
• customers in, those that
• Were there – got squashed
• At the bottom – or forgotten
• So they leaked out.
• Someone else who does exactly
• What you do – was spraying
• Time, energy and money
• Into their own bucket and
• They left you for them.
• Because they will be on the
• Top of the bucket – for a while.
• They feel cared for a
• Little bit better than you were
• (in the beginning anyway)
TIME MONEY ENERGY
Can the leaks be plugged?
Can you restore the relationship?
Well, yes, but only one way works.
you can patch up the
leaks with this easy special
method..
WANT TO KNOW WHAT IT IS?
DID YOU KNOW…
• Selling to your current customers is easiest
• Selling to customers who leave is easier
• Selling to new customers is the hardest
• RAVING FANS – bring customers to You.
Imagine having
• a System
• CONSISTENT
• AUTOMATED
• FREQUENTCY
• It gives you RETENTION & REPEAT REFERRALS
What if I told you…
• It is easy, inexpensive, and personal
• AND
• It has a 100% open rate
• AND
• It has a huge shelf life
• AND
• It adds value to your bottom line.
LET YOUR CUSTOMERS, SUPPLIERS, EMPLOYEES,
DOWNLINE, HOSTESS’S know how special
they are to you
BUILD &
RESTORE
RELATIONSHIPS
Let me show you how to:
• So your bucket doesn’t leak any more…
• And you won’t even have to spend time,
energy or money filling it…
• It will be filled for you!

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The Leaky Bucket Principle

  • 2.
  • 3. • This is a bucket. • This bucket represents your business
  • 4. Just as a bucket fills with water… Your business fills with customers..
  • 5. • To get customers – you promote or advertise – in other words you pour $$$$ into getting the attention of your customers. • Some call it the Spray & Pray Technique
  • 6. Over time pouring $$$$ into promotion your bucket begins to fill with customers because you have diligently dripped time, energy and MONEY into filling Your business with customers
  • 7. Now because your bucket if filling there is pressure on your business to provide good service to more people. It may even feel like business is booming BUT…
  • 8. DID YOU KNOW… • 9% of customers leave because of product or service • 68% leave because of perceived indifference.
  • 9. Over time pressure causes leaks. They start out tiny, but as more customers are added, pressure builds and more leaks grow.
  • 10. Now you may not notice this at first as you are busy filling your bucket and making your new Customers feel welcome. .
  • 11. • You work hard, • You are doing all the • Right things… yet • You may get to feel • Like business is growing • Slowly, or worse nowhere. • You may start to look • Around to see what’s going • On and you discover • The LEAKS.
  • 12. • Over time as you were • Busy spraying more money • At your business, and dripping • customers in, those that • Were there – got squashed • At the bottom – or forgotten • So they leaked out. • Someone else who does exactly • What you do – was spraying • Time, energy and money • Into their own bucket and • They left you for them. • Because they will be on the • Top of the bucket – for a while. • They feel cared for a • Little bit better than you were • (in the beginning anyway) TIME MONEY ENERGY
  • 13. Can the leaks be plugged? Can you restore the relationship? Well, yes, but only one way works. you can patch up the leaks with this easy special method.. WANT TO KNOW WHAT IT IS?
  • 14. DID YOU KNOW… • Selling to your current customers is easiest • Selling to customers who leave is easier • Selling to new customers is the hardest • RAVING FANS – bring customers to You.
  • 15. Imagine having • a System • CONSISTENT • AUTOMATED • FREQUENTCY • It gives you RETENTION & REPEAT REFERRALS
  • 16. What if I told you… • It is easy, inexpensive, and personal • AND • It has a 100% open rate • AND • It has a huge shelf life • AND • It adds value to your bottom line.
  • 17. LET YOUR CUSTOMERS, SUPPLIERS, EMPLOYEES, DOWNLINE, HOSTESS’S know how special they are to you
  • 19. • So your bucket doesn’t leak any more… • And you won’t even have to spend time, energy or money filling it… • It will be filled for you!