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User Research

How to provide a user research: a short guidance for product managers.

User Research

  1. 1. User Research by: Vladimir Melnikov (a researcher, product and innovation manager)
  2. 2. Time Depth of product understanding Conceptual design Detailed design Production and testing Launch and promotion Support and development User research Opportunity assessment Iteration
  3. 3. Time Depth of product understanding Conceptual design Detailed design Production and testing Launch and promotion Support and development User research Opportunity assessment Iteration
  4. 4. Time Depth of product understanding Conceptual design Detailed design Production and testing Launch and promotion Support and development User research Opportunity assessment Iteration
  5. 5. Research Production Evolution Activity
  6. 6. Research Production Evolution Activity Data driven People driven Action driven Imagination driven
  7. 7. Research Production Evolution Activity Data driven People driven Action driven Imagination driven
  8. 8. The only important thing about design is how it relates to people — Victor Papanek
  9. 9. by Tom Stables
  10. 10. Hidden needs
  11. 11. 1983...
  12. 12. 20 years of evolution
  13. 13. So what?
  14. 14. Technology UX Classic controller evolution New context of usage
  15. 15. Wii Remote, 2006
  16. 16. Consumers consume, users use, people live — Rama Gheerawo
  17. 17. DOUG DIETZ
  18. 18. Watch Hear Try
  19. 19. Try
  20. 20. Watch
  21. 21. instagram.com/gapsight
  22. 22. instagram.com/gapsight
  23. 23. instagram.com/gapsight
  24. 24. instagram.com/gapsight
  25. 25. People ignore design that ignores people — Frank Chimero
  26. 26. instagram.com/gapsight
  27. 27. instagram.com/gapsight
  28. 28. Wanna try?
  29. 29. Hear
  30. 30. Needs finding Solution testing
  31. 31. Designing a product is designing a relationship — Steve Rogers
  32. 32. Bo!Arrrrgh! Woof woof User Transitions not pages!
  33. 33. Research Production Evolution Activity Data driven People driven Action driven Imagination driven
  34. 34. Always ask yourself: What do I want to learn about users by making this prototype?
  35. 35. I’ll be back in an hour. Don’t do anything stupid.
  36. 36. instagram.com/gapsight
  37. 37. instagram.com/gapsight
  38. 38. Every weapon has a manual, I'm sure this has one, too.
  39. 39. Computers are to design as microwaves are to cooking — Milton Glaser
  40. 40. You can’t experience the experience until you experience it — Bill Moggridge
  41. 41. Research Production Evolution Activity Data driven People driven Action driven Imagination driven
  42. 42. А BB Edward H. Adelson
  43. 43. Intermediate step
  44. 44. Prototyping
  45. 45. Bodystorming
  46. 46. Metaphor and analogy
  47. 47. Shinkansen
  48. 48. Kingfisher
  49. 49. JR 500
  50. 50. Vice versa
  51. 51. 10x
  52. 52. A design isn’t finished until somebody is using it — Brenda Laurel
  53. 53. Just one more time
  54. 54. Research Production Evolution Activity Data driven People driven Action driven Imagination driven
  55. 55. Vladimir Melnikov this.is.melnikov@gmail.com instagram.com/gapsight

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