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[object Object],Steve Bridger Brussels, 5 June 2007
Agenda   ,[object Object],[object Object],[object Object],[object Object],[object Object]
My perspective…
 
Takeaways from the session ,[object Object],[object Object],[object Object],[object Object]
Now for some tagging… Please write on both tags… A  barrier  to effective fundraising in NGOs Something you would like to know more about (online fundraising)
[object Object],[object Object],[object Object],[object Object]
The first 10 years... of fundraising online
First…  some hard truths
Who attracts the most donations? Emotional fundraising
[object Object]
People often don’t like the way we communicate with them
Current donor Future donors?
The 21 st  century donor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some milestones…
[object Object],[object Object],[object Object],Asian Tsunami
Over £13m taken online in 2005/6 * * includes Oxfam Unwrapped
 
DEC Appeal for Darfur & Chad ,[object Object],[object Object]
What else have we learned? ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Trends
Trend #1: Causes not NGOs
Engagement + accountability = retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Are you listening?”
Move towards a 360 °  giving experience
A two-way street… a dialogue
Trend #2: Earmarked donations ,[object Object],[object Object]
Trend #3: Impact reporting ,[object Object],[object Object],[object Object],[object Object]
Trend #4: The Rise of Philanthropy ,[object Object],[object Object],[object Object]
Trend #5: the distributed NGO ,[object Object],[object Object],[object Object]
10 Things to try
#1 Storytelling  (with a blog)
[object Object]
Blogging the impact of giving “ I have been a monthly donor to MSF for some time. On Tuesday, I will ramp up by contribution, because I have a house, a job… a garden, rain, food – and hope.  “ I wish I could give those things to the mother whose baby you tried to save. I cannot, so I will do what I can.”  U sing blogs to put donors directly in touch with the work they’re supporting
 
#2 Storytelling  (with video)
 
#3 Personal fundraising  (with ‘widgets’)
 
Justgiving ,[object Object],[object Object],[object Object],[object Object]
2007: year of the widget ,[object Object],[object Object],[object Object]
 
 
Source: Dion Hinchcliffe
#4 Social networks
“ One or more of the popular social networking sites will tap into the desire for members to identify with a cause and create a ‘My Causes’ tab” My prediction at the start of 2007:
 
 
 
 
 
Social networks are not new… … it’s just easier now to make connections, and join existing ‘conversations’ we would never have known about before.
Thinking about social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#5 Events
http://events.breastcancercare.org.uk
#6 Photo sharing
 
 
Photo-sharing for €€€
#7 Second Life
Fundraising in Second Life Still only loose change?
#8 RSS  ( R eady for  S ome  S tories)
RSS for aggregated update reports
#9 Mash-ups
 
#10 Embrace virtual volunteers (user generated content)
www.yournameontoast.com
Be collaborative… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the risks
Don’t embed yourself too deeply into Web 2.0 and forsake the other stuff
Don’t put partners in the field at risk
[object Object],[object Object],[object Object],[object Object],Caution!
[object Object],[object Object],[object Object],[object Object],Manage the risk
A word on…  Sustainability
What kind of people are involved with NGOs? A higher than average proportion of ‘Taureans’… who tend to be “hostile to change and will do everything in their power to maintain the security of the status quo”  nfpSynergy
Which one is your NGO?
Thinking about Support and Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Thinking about tactics
Measure what you can measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Summary:
Photos courtesy of Flickr under Creative Commons: http://www.flickr.com/photos/tamala/256649571 http://www.flickr.com/photos/garry61/459768741 http://www.flickr.com/photos/jerryfunes/415730491 http://www.flickr.com/photos/beija-flor/203437970 http://www.flickr.com/photos/56354239@N00/103208549 http://www.flickr.com/photos/jubilo/530472437 http://www.flickr.com/photos/eeloy/116344100 http://www.flickr.com/photos/3ric07/71736759 http://www.flickr.com/photos/manuperez/422518092 http://www.flickr.com/photos/pulpolux/239350065 http://www.flickr.com/photos/trippj34/128230566 http://www.flickr.com/photos/anple/403929257 http://www.flickr.com/photos/dhammza/88536167 http://www.flickr.com/photos/mbm55/496661061 http://www.flickr.com/photos/orcagirl/262058822 http://www.flickr.com/photos/camera_rwanda/51735020
Je vous remercie de m’écouter   Steve Bridger I blog at   www.nfp2.co.uk www.nfp2.co.uk/category/giving/ [email_address]

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