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Betsy Johnson - Lessons from the Shark Tank

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Annual Conference, April 23-24, 2014 Lessons from the Shark Tank Betsy Johnson SwimZip @SwimZip
Lessons from the Shark Tank Betsy Johnson Co-Founder and President
• My Back Ground • Why Swimwear? • July 2010 • What makes us special…. • Feb 2013 – they day it all changed.
Process of Shark Tank • Started in March 2012 • Phone call in August of 2012 • Flight 4 days later • LA 5 days • Whirlwind – what just happened
The Shark Tank Effect • Sitting and waiting…. • Waiting ….. Till February • We had over 7 Million viewers • Site crashed with 14 million views at 1 time • Inventory • Press • Brand Awareness • Success
What’s Next • Partnering with new brands • Expanding our line • Connecting with new launches of brands • Trade Shows • Employees / Interns • It’s a blast – exhausted!
Get Connected • Betsy@SwimZip.com • http://www.SwimZip.com • Of course – social media is huge for us. Take a quick picture and facebook, instagram, or tweet us! #SwimZip @swimzip • 60% of our business is referrals from SwimZip owners or fans.

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Betsy Johnson - Lessons from the Shark Tank

  • 1. Annual Conference, April 23-24, 2014 Lessons from the Shark Tank Betsy Johnson SwimZip @SwimZip
  • 2. Lessons from the Shark Tank Betsy Johnson Co-Founder and President
  • 3. • My Back Ground • Why Swimwear? • July 2010 • What makes us special…. • Feb 2013 – they day it all changed.
  • 4. Process of Shark Tank • Started in March 2012 • Phone call in August of 2012 • Flight 4 days later • LA 5 days • Whirlwind – what just happened
  • 5. The Shark Tank Effect • Sitting and waiting…. • Waiting ….. Till February • We had over 7 Million viewers • Site crashed with 14 million views at 1 time • Inventory • Press • Brand Awareness • Success
  • 6. What’s Next • Partnering with new brands • Expanding our line • Connecting with new launches of brands • Trade Shows • Employees / Interns • It’s a blast – exhausted!
  • 7. Get Connected • Betsy@SwimZip.com • http://www.SwimZip.com • Of course – social media is huge for us. Take a quick picture and facebook, instagram, or tweet us! #SwimZip @swimzip • 60% of our business is referrals from SwimZip owners or fans.