Grand Rounds lecture presented at Palmetto Health Richland Emergency Medicine Residency Program / University of South Carolina School of Medicine, August 2016.

1. The Dynamic Role of
Social Media in Medical Education
MICHAEL A. GISONDI, MD
ASSOCIATE PROFESSOR OF EMERGENCY MEDICINE & MEDICAL EDUCATION
NORTHWESTERN UNIVERSIT Y FEINBERG SCHOOL OF MEDICINE
@MIKEGISONDI @NORTHWESTERNEM
PRESENTED TO:
PALMETTO RICHLAND EMERGENCY MEDICINE RESIDENCY PROGRAM
UNIVERSIT Y OF SOUTH CAROLINA SCHOOL OF MEDICINE
AUGUST 2016

2. Pertinent Disclosures
• Academic Life in Emergency Medicine www.aliem.com
• Northwestern University www.nuemblog.com
• I have never used Facebook.
• I am not in the key U.S. marketing demographic of 18-39 year olds.

3. INSPIRE you to use social media as
a tool for teaching and learning
LECTURE GOAL

4. “From Twitter to Tenure”
MICHELLE LIN, MD – MAY 2014

5. Social Media, defined:
Computer-mediated tools…
that allow you to create and share…
ideas, information, and interests…
in virtual communities and networks.

7. These are simply tools.
Use tools to fix problems.

8. Problem 1:
Student Advising for the NRMP Match

11. Curriculum Design:
“ALiEM EM Match Advice”
• Problem Identification: Erroneous online advice aboutThe Match
• Needs Assessment: Lack of advice from program directors
• Objectives: Pertinent content domains, re:The Match
• Educational Strategy: Google Hangout on Air
• Implementation: 1. Research 2. Script Prep 3.Tech Prep
• Program Evaluation: Disqus comments, Anectodal,Web Analytics

13. Problem 2:
JobTraining for Chief Residents

25. Curriculum Design:
“ALiEM Chief Resident Incubator”
• Problem Identification: Chief Residents need leadership skills development
• Needs Assessment: Lack of accessible training programs
No significant community of practice
• Objectives: Reflect pertinent content domains
• Educational Strategy: 1. Slack 2. Google Hangout on Air 3. Meetings
• Implementation: As shown
• Program Evaluation: Subscription renewals, Incubator expansion

27. Problem 3:
Analyzing Content in Podcasts and Blogs

28. Curriculum Design:
“EBM Conference”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to analyze content despite source
• Educational Strategy: Redesign journal club to include podcasts & blogs
• Implementation: EBM Conference
• Program Evaluation: CQI reflected in annual program evaluation

35. Insert NUEM analytics
curriculum design

36. Curriculum Design:
“www.NUEMBlog.com”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to produce blog content
• Educational Strategy: Near-peer reviewed blogs, faculty commentaries
• Implementation: www.nuemblog.com
• Program Evaluation: Web analytics, resident evaluations

38. Problem 4:
Talking aboutTwitter was inevitable

42. Problem 5:
What are the best sources of educational
material curated for trainees?

45. Curriculum Design:
ALiEM Approved Instructional Resources
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Program directors need quality III material
• Objectives: III credit to residents for using quality online study materials
• Educational Strategy: Curate content and deliver to residents with quizzes
• Implementation: ALiEM AIR Series
• Program Evaluation: Use of blog Q&A between residents and ALiEM editors

47. http://www.slideshare.net/michelleclin/cord-47050408
http://www.slideshare.net/search/slideshow?searchfrom=header&q=gisondi

53. Other items of interest:
• TheTeaching Course www.theteachingcourse.com
• The Podcasting Course www.thepodcastingcourse.com
• Slide Share www.slideshare.net
• Altmetric www.altmetric.com
• Symplur Healthcare Hashtags www.symplur.com
• Storify www.storify.com
• FemInEm www.feminem.com

56. Becoming a Better Educator Through
Social Media
• What is your
passion?
• What problem
needs fixing?
Leadership
• Choose the
right tool for
the job
Methodology
• Measures of
teaching and
learning
• Job satisfaction
Outcomes