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Supply Chain Management Chapter 8
What are the basics of SCM? ,[object Object],[object Object]
Take Dell for Example! ,[object Object],[object Object],[object Object],How’d they do it?
Dell-like Supply Chain Plan ,[object Object],2.  Replace Inventory with Information!: to operate with close to zero inventory, Dell communicates constantly with its suppliers.  It sends out status updates 3 times per day from its assembly plants; every week it updates its quarterly demand forecasts.  By making communication its highest priority, Dell ensures the lowest possible inventory 3.  If you cannot measure it, you cannot manage it: Dell knows what works because it  measures  everything from days in inventory to the time it takes to build a PC.  As Dell slashed those numbers it got more efficient 4.  Complexity slows you down: Dell cut the # of its core suppliers from several hundred to about 25.  It standardizes critical PC components, which streamlined its manufacturing. Dell got faster by making things simpler 5.  Create a watershed mind-set: Dell is not content with incremental improvement; it demands massive change.  Each year, it wants its Austin-based PC assembly plant—already very fast—to improve production by 30%.  “you don’t get big results if you don’t challenge people with big goals”
What has changed in terms of business focus? ,[object Object],[object Object]
BASICS OF SUPPLY CHAIN ,[object Object],[object Object],[object Object],[object Object]
BASICS OF SUPPLY CHAIN ,[object Object],Think of a business that you recently had a problem with, placing an order, receiving an order; Identify 1 or 2 areas where the business could improve its SCM with technology / information systems
Information technology’s role in the Supply Chain ,[object Object],[object Object]
5 basic SCM components Use metrics to meet demand Find reliable suppliers—deal with pricing, delivery, and payments with suppliers Manufacture product or service—Metric intensive! Logistics: deals with the processes & controls for efficient and effective transport and storage of supplies from supplier to customer Process for allowing customers to return defective and excess products
INFORMATION TECHNOLOGY’S  ROLE IN THE SUPPLY CHAIN ,[object Object]
Factors Driving SCM ,[object Object]
Visibility ,[object Object]
Consumer Behavior ,[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object]
Speed
Benefits of SCM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers of SCM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Driver ,[object Object],[object Object],[object Object],[object Object],In a push technology environment, organizations send information. In a pull technology environment, organizations receive or request information
Customer Relationship Management (CRM) Basics & Business Benefits of CRM
Most Valuable Customers ,[object Object],[object Object],[object Object],[object Object]
Customer Relationship Management ,[object Object],[object Object],[object Object]
 
Brief History: the 80’s ,[object Object]
[object Object],[object Object],2000 Customer Relationship Management  - Life blood of most sales and service based business.
CRM-Supporting  technologies ,[object Object],[object Object],[object Object],[object Object]
CRM Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Satisfaction ,[object Object],[object Object]
BUSINESS BENEFITS OF CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits Explained ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operational and Analytical CRM ,[object Object],[object Object]
Operational and Analytical CRM
Using IT to Drive Operational CRM
Sales and Operational CRM ,[object Object]
Sales and Operational CRM technologies ,[object Object],[object Object],[object Object]
Sales and Operational CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING IT TO DRIVE  ANALYTICAL CRM ,[object Object],[object Object],[object Object],Analytical CRM has the ability to provide an organization with information about their customers that was previously impossible to locate, and the resulting payback can be tremendous.
CUSTOMER RELATIONSHIP MANAGEMENT’S EXPLOSIVE GROWTH ,[object Object]
CURRENT TRENDS: SRM, PRM, AND ERM ,[object Object],[object Object],[object Object],[object Object]
The End of the line: ERP Enterprise Resource Planning & Collaboration Systems
ERP ,[object Object],Really? What about access control & authentication?  Remember Information Security!!!
Powerful Organizational Tools Reasons ERP Systems are Powerful Organizational Tools ERP is a logical solution to the mess of incompatible applications that had sprung up in most businesses ERP addresses the need for global information sharing and reporting ERP is used to avoid the pain and expense of fixing legacy systems
Core & Extended Components ,[object Object],[object Object]
ERP: Key to e-business success ,[object Object],[object Object]
PeopleSoft:  MainStreet Component PeopleSoft CRM X SCM X Financial management X HRM X Service Automation X Supplier relationship Management X Enterprise Performance management X Business Intelligence Learning Management Order management Manufacturing Marketing Sales
THE CONNECTED CORPORATION ,[object Object],[object Object],[object Object],EAI example, if a company is looking at purchasing Siebel CRM and they find out the Siebel has already built many integrations to PeopleSoft financials, it would be more inclined to purchase the product
Risk and ERP ,[object Object],[object Object],[object Object]
Additional Risks ,[object Object],[object Object],[object Object],[object Object],Again, how do we establish security when joining disparate systems?  Integration needs to also address access control, authentication, and use encryption

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Enterprise Systems: SCM, CRM, & ERP

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  • 9. 5 basic SCM components Use metrics to meet demand Find reliable suppliers—deal with pricing, delivery, and payments with suppliers Manufacture product or service—Metric intensive! Logistics: deals with the processes & controls for efficient and effective transport and storage of supplies from supplier to customer Process for allowing customers to return defective and excess products
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  • 15. Speed
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  • 21. Customer Relationship Management (CRM) Basics & Business Benefits of CRM
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  • 34. Using IT to Drive Operational CRM
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  • 41. The End of the line: ERP Enterprise Resource Planning & Collaboration Systems
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  • 43. Powerful Organizational Tools Reasons ERP Systems are Powerful Organizational Tools ERP is a logical solution to the mess of incompatible applications that had sprung up in most businesses ERP addresses the need for global information sharing and reporting ERP is used to avoid the pain and expense of fixing legacy systems
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  • 46. PeopleSoft: MainStreet Component PeopleSoft CRM X SCM X Financial management X HRM X Service Automation X Supplier relationship Management X Enterprise Performance management X Business Intelligence Learning Management Order management Manufacturing Marketing Sales
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Editor's Notes

  1. Collecting, analyzing, and distributing transactional information to all relevant parties, SCM systems help all the different entities in the supply chain work together more effectively SCM has significantly improved companies’ forecasting abilities over the last few years Businesses today have access to modeling and simulation tools, algorithms, and applications that can combine information from multiple sources to build forecasts for days, weeks, and months in advance
  2. CLASSROOM EXERCISE Supply Chaining Ask your students to try to choose an organization that is currently experiencing supply chain issues, perhaps an organization where the student has had recent issues, such as not receiving an order, receiving an incorrect order, or receiving someone else's order Be sure to have them list the names of the suppliers, manufacturers, distributors, retailers, and customers Ask the students to identify one or two areas where the organization can improve its supply chain Have each group present their supply chains to the class along with their recommendations for improvement
  3. Considerable evidence shows that this type of supply chain integration results in superior supply chain capabilities and profits. CLASSROOM EXERCISE Near Beer Supply Chain Game This is an excellent exercise for students who are just learning about the supply chain. http://www.forio.com/nearbeer.htm
  4. SCP and SCE both increase a company’s ability to compete SCP depends entirely on information for its accuracy SCE can be as simple as electronically routing orders from a manufacturer to a supplier
  5. Why is information speed critical in a supply chain? If the information arrives three dates late, chances are high that managers have already made decisions based on current information that might have been inaccurate Information timeliness is critical IT is an enabler of information timeliness CLASSROOM EXERCISE Designing a Digital Dashboard for an SCM System Digital dashboards offer an effective and efficient way to view enterprisewide information at near real-time. According to Nucleus Research, there is a direct correlation between use of digital dashboards and a company’s return on investment (ROI), hence all executives should be using or pushing the development of digital dashboards to monitor and analyze organizational operations. Break your students into groups and ask them to develop a digital dashboard for the CEO of a transportation company. Be sure your students have addressed all of the following in their digital dashboard: Inventory Materials Demand/Supply Sales Supplier’s supplier Supplier Manufacturer Distributor Retailer Customer Customer’s Customer
  6. As the business world increasingly shifts from product-focus to customer-focus, most organizations recognize that treating existing customers well is the best source of profitable and sustainable revenue growth Ask your students why, in the age of e-business, an organization is challenged more than ever before to truly satisfy its customers Business 2.0 ranked "You - the customer" as one of the 50 people who matter now for 2006.  http://money.cnn.com/magazines/business2/peoplewhomatter/ These Web sites show the power people have in the consumer market today http://www.ihatedell.net/ http://www.donotbuydodge.ca/