Crayon are experts at optimising client ROI from complex technology. We are the global leader in software asset management (SAM), cloud and volume licensing and associated consulting services and are trusted advisors to many of the globe's leading organisations.

1. ONLY Crayon Guarantee to Optimize
Your ROI on Complex Technology
Investments!
We are the global leader in software asset management
(SAM), cloud and volume licensing and associated consulting
services and are trusted advisors to many of the globe's
leading organizations.

2. Crayon’s mission is to support
our clients by optimizing their
ROI from complex technology

3. The Growing Software Asset Management Demand
By the end of 2016, demand for IT asset
management and IT financial management data
will double as businesses demand greater insight
and transparency into IT spend.
By 2018, software asset management (SAM)
skills shortage will make 50% of organizations
dependent on SAM service providers.
Source: Gartner © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. 2016 2017 2018 2019
21%
29%
50%

4. Through our unique people, tools
and systems we assist many of
the world's leading organisations
in optimising the return on their
IT investments, cutting costs,
avoiding future risks and
optimizing efficiency.
“Where there is no vision there is
no hope” George Washington Carver

5. The team
Answer the question, “Why are we the ones to solve the problem we identified?”
Johan West
Managing Director
The TEAM
Belinda Viegen
Microsoft Cloud &
Licensing Manager
Miranda Vos
Software Asset
Management Consultant
Tom Oostveen Ton Hoeve Sebastiaan Keurs
Software Asset
Management Consultant
Software Asset
Management Consultant
Software Asset
Management Consultant
Jordy den Hartog
Software Asset
Management Consultant
Jasper van Oosterum
Sales Consultant
CSAM
Peggy de Jongh
Manager Operations
Tom Viegen
Licensing Sales Support
Coördinator
Robin Eskens
Marketeer & Event
Support
Marco Gravesteijn
Sales Consultant
CSAM

6. resources & competencies concepts & methodology experience & track record
● More than 500 SAM Consultants
globally at a total team of 1.000
FTE
● More than 100 resources certified
IAITAM CSAM Specialists within
all commercial software publishers
license metrics
● Technical specialist on all major
SAM tools
● Access to best resources
● Delivery local or global
● Scalability
Facts
Customer Value
● Comprehensive service catalogue
● Well proven concepts and
methodology
● Efficient project models
● Aligned with ISO and ITIL
standards
● Best practice
● Efficient delivery
● High quality
● Documentation of ROI
● More that 15 years of delivering
SAM
● High customer satisfaction
● Customer references within all
sectors
● Customer retention >98%
● Documented of customer cost
savings
● Proven track record
● Best Practice
● Confidence and security

7. How Software Asset Management works:
Crayon maps out your software compliance project into four distinct phases and provides the most
structured approach to achieving effective and comprehensive software lifecycle management and IT
optimization...
Step 1
Planning
Step 2
Implementation
Step 3
Maintenance &
Optimization

8. Q&A’s Q: What is SAM all about?
A: The right approach to license compliancy, problem solver,
cost saver, maximizes infrastructure ROI, improves security
and standardization. And SAM is not just an audit, SAM is
not just about tools, SAM is not just an IT problem, SAM is
not just about processes, there is no quick fix or silver bullet
solution.
Q: What is the value which SAM brings to the table?
A: It creates software licenses compliancy, offers control of
software spending, optimization of the software portfolio
value at the lowest possible costs, bring the best possible
negotiation position with regards to key software vendors.

9. The Crayon technology:
SAM-iQ

10. SAM-iQ
It provides a structured framework and is designed for
organizations that build and maintain their own
internal compliance systems. The program is
implemented in line with current global SAM best
practice, resulting in the optimisation of an
organisation's IT estate, through a solid understanding
of the cost of ownership, asset optimisation and return
on investment.
The program provides access to a unique range of
Crayon tools and training courses to support and
provide a common basis for developing and
maintaining organisational software management
standards and practices.
PLANNING The Planning Phase is primarily concerned with
setting the correct environment for SAM and involves
assessing and managing the current maturity levels and risk,
whilst also defining the ownership, the scope, the roles and
responsibilities and the approval of the overall management
objectives.
IMPLEMENTATION The Implementation Phase focuses on
ensuring the SAM plan and all of the necessary tools and
processes of the SAM-iQ framework are in place and are ready
to be maintained and optimised
MAINTENANCE The Maintenance Phase focuses on
maintaining the implemented SAM system and ensures that
regular reviews are in place to validate that the program is
delivering the expected outcomes, paving the way for the
process of continuous improvement.

11. Why now?
Crayon has assisted thousands of organizations
globally in delivering SAM services and we
understand the challenges that internal IT
teams face when trying to implement and
maintain a set of ongoing SAM processes.
The SAM-iQ Program guides organisations
through the initial planning and implementation
phases, into a 'business as usual' activity that
provides ongoing maintenance and optimisation.

12. Contact Crayon:
Marco Gravesteijn by phone +31(0)6 507 307 10
or by email marco.gravesteijn@crayon.com