A guide to multi-tier revenue streams for agencies that add value for clients.

1. SOCIAL MEDIA FOR A Guide
AGENCIES

2. Consulting
REVENUE
S o l vi n g t h e
biggest
Special problem for
Initiatives agencies
Advertising Design
Engagement Data
Third Party
Strategy Production
Validation

3. CONSULTING
Value Add
• Fan rewards
• Loyalty
Enterprise 2.0 programs
• Internal • Network
Training Community Representatives
• Vendor
• Internal Community
Stakeholders
• Community
Managers

4. SPECIAL INITIATIVES
Contests Campaigns
 Trans media
Network rules  IMC integrations
 Fundraising
 Network Launches
Terms of service Strategy
 Blogger Outreach
 Product Launch
 Webinars
Legal Execution Tools

5. Quick
assets
DESIGN
Istock photo Vi s u a l
Communication
A s s i s ta n ce
Blog Photos
Core
Designs

6. ADVERTISING
Facebook Linkedin Twitter Google
Google+
Promoted Soon
Growth Ads B2B Ads
interactions
Ad words
Engagement More on the
Outreach Display
Ads way
Network

7. STRATEGY
Execution
Market Research
Engagement
Network Selection

8. ENGAGEMENT
Engagement
After-hour
coverage
Opportunity
Identification
Keyword lists
High volume
assistance

9. PRODUCTION
Videos
Images
Live Events
POS Displays

10. DATA
A c t i ve S o c i a l
Media
Monitoring and
statistical
a n a l ys i s .

11. THIRD PARTY VALIDATION
One Question:
Is the Community
Manager Doing
Their Job?

12. WORD OF WARNING…

13. SUCCESS…
Success in Social Media is the
result of a close partnership…
If the agency doesn’t add
value it will be replaced.

14. THE END
Mike Handy
@mhandy1 on Twitter
marketinghandy@gmail.com
Feel free to contact with
Questions, Comments, or
Consulting needs…